Schema Markup Guides
Practical tutorials, real code examples, and step-by-step fixes for structured data — from complete beginner to advanced SEO.
New to Schema Markup? Start Here.
Follow this 5-step path to go from zero to expert — in order.
- 1What is Structured Data?· 12 min
Understand what structured data is before writing any code
- 2What is Schema.org?· 11 min
The shared vocabulary that defines all schema types and properties
- 3What is JSON-LD?· 10 min
The format Google recommends — and why it beats Microdata
- 4Schema Markup Tutorial· 15 min
Add your first validated schema to HTML, WordPress, or Shopify
- 5Google Rich Results Guide· 14 min
Which schema types unlock rich results and how to get them
🚀Getting Started
16 guidesHow to Validate Schema Markup – Complete Guide
The complete hub for all validation methods, tools, and common errors. Start here if you're new to schema validation.
Read guide →How to Fix Structured Data Errors in Google Search Console
Real examples of the most common JSON-LD validation errors and step-by-step fixes. Stop losing rich results due to preventable mistakes.
Read guide →Schema Markup Implementation Checklist
Complete step-by-step checklist for adding structured data to any website. From planning to validation, get it right the first time.
Read guide →Beginner's Guide to Structured Data for Blogs and News Sites
Step-by-step guide to implementing structured data for blog posts and news articles. No prior experience needed.
Read guide →How to Test Your Schema Markup Without Any Technical Skills
Non-technical guide to testing schema markup using simple online tools. URL testing, source checking, plain-English error explanations.
Read guide →How to Validate Schema Markup with Real Examples
Complete guide to validating schema markup with real-world examples from USA and India websites. Tool comparison included.
Read guide →What is JSON-LD? Complete Beginner-to-Expert Guide
JSON-LD explained from scratch. Learn how it works, why Google prefers it over Microdata, and how to add it to any website in minutes.
Read guide →Rich Snippets: The Complete 2026 Guide
Which schema types trigger star ratings, FAQ dropdowns, recipe cards, and more. Includes CTR impact data and implementation checklist for every rich result type.
Read guide →What is Structured Data? The Complete Beginner's Guide
Structured data explained from the ground up — what it is, how Google uses it, the three formats (JSON-LD, Microdata, RDFa), and how to add your first schema in 5 minutes.
Read guide →What is Schema.org? The Vocabulary Behind All Structured Data
Schema.org is the shared dictionary created by Google, Bing, and Yahoo that defines what structured data types and properties mean. Learn the type hierarchy and how to browse it.
Read guide →Schema Markup Examples: Copy-Paste JSON-LD for Every Page Type
8 complete, validated JSON-LD templates covering Article, Product, Recipe, FAQ, Local Business, Event, Organization, and HowTo. Copy, customise, and deploy.
Read guide →Schema Markup Tutorial: Add JSON-LD to Any Website (Step-by-Step)
Step-by-step beginner tutorial for adding schema markup to HTML, WordPress, Shopify, and Next.js. Choose the right type, write the JSON-LD, validate, and monitor in GSC.
Read guide →Structured Data SEO: How Schema Markup Drives Real SEO Results
How structured data improves SEO — rich result CTR lifts, entity authority, E-E-A-T signals, AI Overview citations, and the compound 6–12 month traffic effect.
Read guide →JSON-LD vs Microdata vs RDFa: Which Structured Data Format in 2026?
Side-by-side comparison of all three structured data formats with identical code examples. Google recommends JSON-LD — here's why, plus a Microdata migration walkthrough.
Read guide →Google Structured Data: What It Is, How Google Uses It, and How to Add It
Everything you need to know about Google structured data — how Google uses it for rich results and entity understanding, the three formats, how to write JSON-LD, and how to verify it is working.
Read guide →Types of Schema Markup: Every Major Type Explained with Examples
A complete breakdown of every major schema markup type — what each one does, what rich result it unlocks, required properties, and a copy-paste JSON-LD example for each.
Read guide →📋Schema Types
26 guidesRecipe Schema Markup Guide – Get Rich Results for Food Blogs
Required fields, ISO duration format, image specs (1200px+), and the 5 mistakes that block Google recipe cards. Full code example included.
Read guide →Local Business Schema – Dominate Local Search Results
Add LocalBusiness schema to appear in Google Maps, Knowledge Panels, and near-me searches. Covers NAP consistency, opening hours, multiple locations.
Read guide →Event Schema Markup – Get Into Google's Event Carousel
Implement Event schema for concerts, webinars, conferences, and festivals. Covers virtual events, ticket pricing, and cancellation handling.
Read guide →Video Schema SEO Guide – Get Video Rich Results in Google
Add VideoObject schema to any page with video content. YouTube embed schema, ISO 8601 duration format, and thumbnail requirements.
Read guide →How to Get Star Ratings in Google Search Results
Step-by-step guide to AggregateRating and Review schema. Where stars are allowed, ratingCount vs reviewCount, and why your stars aren't appearing.
Read guide →Article vs BlogPosting Schema: Which Should You Use?
Clear decision guide to Article, BlogPosting, NewsArticle, and TechArticle. Full schema hierarchy, comparison table, and Top Stories eligibility.
Read guide →Job Posting Schema – Appear in Google Jobs for Free
Add JobPosting schema to your career pages. Covers remote work (TELECOMMUTE), salary ranges in INR/USD, employment type codes, and expiry handling.
Read guide →HowTo Schema Guide – Step-by-Step Rich Results in Google
Implement HowTo schema for tutorials, DIY guides, and instructional content. HowToSection grouping, tools/supplies markup, and step image optimization.
Read guide →Breadcrumb Schema – Replace URLs with Clean Paths in Google
Add BreadcrumbList schema to show navigation paths in Google Search. Next.js reusable component, Yoast/RankMath integration, e-commerce examples.
Read guide →FAQ Schema Best Practices – Complete Implementation Guide
Master FAQ schema with detailed best practices, real examples from Flipkart and Slack, and India-specific tips for maximum visibility.
Read guide →Advanced Schema Markup Techniques for SEO Professionals
Advanced implementation patterns: nested entities, schema inheritance, dynamic JSON-LD, performance optimization, and enterprise-scale schema management.
Read guide →Product Schema Markup: Get Price, Stars & Availability in Google Search
Complete Product JSON-LD template with shippingDetails, Shopify and WooCommerce platform guides, and Merchant Listings vs Product Snippets comparison.
Read guide →Organization Schema: Help Google Build Your Brand Knowledge Panel
Add Organization schema with logo, social profiles, and sameAs to trigger a Google Knowledge Panel. Includes subtypes guide and sameAs priority list.
Read guide →Person Schema for Authors: Boost E-E-A-T in Google Search
Add author schema to build E-E-A-T signals, earn author SERP features, and tell Google who wrote your content.
Read guide →SoftwareApplication Schema: Get App Store Rich Results
Add SoftwareApplication schema to apps, SaaS tools, and browser extensions. Includes rating, operating system, and app store URL markup.
Read guide →Speakable Schema: Optimise for Voice Search & Google Assistant
Mark your most important content as speakable so Google Assistant can read it aloud. Includes eligibility rules and CSS selector method.
Read guide →Review Schema Markup: Add Star Ratings to Any Page
Implement Review and AggregateRating schema correctly — reviewCount vs ratingCount, which page types qualify, and the 5 mistakes that get stars suppressed.
Read guide →FAQ Schema Markup: How to Get Expandable Q&A in Google Search
Add FAQPage schema to get expandable question dropdowns in Google Search. Complete JSON-LD template, eligibility requirements, 2-dropdown limit explained, and WordPress/Next.js implementation.
Read guide →WebSite Schema Markup: WebSite, WebPage & Sitelinks Searchbox Guide
Add WebSite and WebPage schema to define your brand entity, enable the Google sitelinks searchbox, and link your Organization, WebSite, and WebPage using @id.
Read guide →Course Schema Markup: Get Google Course Rich Results
Implement Course and CourseInstance schema for online and in-person courses. Covers courseMode values, instructor, price, and how to link multiple editions.
Read guide →Book Schema Markup: Rich Results for Authors and Publishers
Add Book schema with isbn, author, publisher, bookFormat, and offers. Covers multiple editions with workExample, author pages, and Google Books integration.
Read guide →NewsArticle Schema: Top Stories & Google News Eligibility
Implement NewsArticle schema to qualify for Google Top Stories and Google News. Covers image requirements (1200×630), NewsMediaOrganization publisher type, and paywall handling.
Read guide →ImageObject Schema Markup: Help Google Index & Display Your Images
Use ImageObject schema to tell Google what your images show, who created them, and what licence covers them. Unlock the Google Images Licensable badge and boost image search visibility.
Read guide →Local SEO Schema Markup: Complete Guide for Local Businesses
LocalBusiness JSON-LD, NAP consistency rules, opening hours, service areas, GeoCircle for SABs, and multi-location schema strategy for local pack and Maps dominance.
Read guide →Real Estate Schema Markup: Property Listings, Agent Profiles & Area Pages
Which schema types to use for property listings, rental properties, estate agent offices, and neighbourhood content — including complete JSON-LD examples for each.
Read guide →Medical Schema Markup: Physicians, Hospitals & Health Content
Schema types for doctor profiles, hospitals, GP practices, health articles, and medical condition pages — with E-E-A-T requirements and complete JSON-LD examples.
Read guide →🔧Troubleshooting
6 guidesWhy Rich Results Not Showing in Google? 5 Common Reasons
Schema valid but no rich results? Google waiting period, content policy violations, manual actions, and eligibility requirements explained.
Read guide →Fix Duplicate Schema Markup – WordPress, Yoast, RankMath
Multiple plugins creating duplicate schema? Identify and fix conflicts between WordPress plugins, themes, and WooCommerce.
Read guide →Google Search Console Schema Errors Explained & Fixed
Decode GSC schema errors: unparsable, missing field, invalid value, mismatch, and either/or requirements. Step-by-step fixes with before/after examples.
Read guide →Schema Markup Disappeared From Google? Recovery Guide
Rich results were showing but suddenly disappeared? Diagnose plugin updates, algorithm changes, manual actions, and site migrations.
Read guide →Product Schema Not Showing Star Ratings – Complete Fix
Fix aggregateRating issues, reviewCount errors, and platform-specific problems for WooCommerce and Shopify product pages.
Read guide →How to Test If Your Schema Markup Is Working – 5 Methods
Verify schema is working with 5 proven tests: source check, validator, Google Rich Results Test, GSC monitoring, and live search inspection.
Read guide →🛒E-Commerce
7 guidesTop 5 Schema Errors on E-Commerce Websites in India & Worldwide
The most common schema markup errors on e-commerce sites with India-specific examples, fixes, and before/after code samples.
Read guide →JSON-LD Validator for Product Pages – Complete Tutorial
Master Product schema validation with detailed examples for e-commerce pages. Price, reviews, availability, and INR currency handling.
Read guide →Product Schema: Real Examples from Amazon.com vs Flipkart.in
Compare real Product schema from Amazon and Flipkart. Best practices for Indian e-commerce with COD, EMI, and INR currency examples.
Read guide →How Schema Markup Improves SEO for Indian Websites
Schema markup strategy for Indian websites: Google.co.in optimization, INR currency, Hindi content, and India vs USA comparison.
Read guide →Schema Generator for Blog Posts – Free Tool & Complete Guide
Generate Article and BlogPosting schema in seconds. Complete guide with real examples from India and USA blogs and case studies.
Read guide →Schema Markup for E-Commerce: Complete 2026 Strategy
Site-wide schema strategy for online stores — Product, BreadcrumbList, Organization, and Review schema working together for maximum rich result coverage.
Read guide →GTIN, MPN & Brand in Product Schema: Get Merchant Listing Eligibility
How to add GTIN, MPN, and brand to Product schema — what these identifiers are, why Google requires them for Merchant Listings, how to find your GTIN, and setup in Shopify and WooCommerce.
Read guide →📱Platform Guides
11 guidesWordPress Schema Errors After Theme/Plugin Update – Fix Guide
Schema broke after a WordPress update? Fix Yoast, RankMath, WooCommerce, and theme conflicts with emergency recovery steps.
Read guide →Common Schema Mistakes on WordPress Sites – How to Fix Them
Identify and fix schema markup errors specific to WordPress: plugin conflicts, duplicate schemas, theme compatibility issues.
Read guide →Shopify Product Schema Issues & How to Fix Them
Fix Shopify schema limitations: missing star ratings, breadcrumbs, duplicate schema, and variant products. Judge.me and Loox review app setup.
Read guide →Wix Schema Limitations & Workarounds – SEO Guide
Understand what Wix supports, add custom schema via Code Injection, fix FAQ/Recipe limitations, and when to consider migrating.
Read guide →Squarespace Schema Implementation Problems & Solutions
Fix Squarespace schema issues: product reviews without stars, missing FAQ schema, incomplete blog posts. Version 7.0 vs 7.1 differences.
Read guide →Schema Markup for WordPress: Complete 2026 Setup Guide
Yoast vs RankMath vs Schema Pro comparison, fixing duplicate schema, WooCommerce Product schema, and custom JSON-LD without a plugin.
Read guide →Open Graph vs Schema Markup: What's the Difference?
Open Graph controls social sharing previews; Schema.org controls search results. Learn when you need both, how they complement each other, and common mistakes.
Read guide →WooCommerce Schema Markup: Products, Reviews & Rich Results
Fix WooCommerce's default schema gaps — add AggregateRating, shippingDetails, return policies, and variable product AggregateOffer. Top schema plugins compared.
Read guide →Yoast Schema Markup: What It Generates, What It Misses & How to Fix Both
What Yoast SEO outputs automatically, which schema types need manual setup, critical gaps for WooCommerce and recipes, and how to add custom JSON-LD alongside Yoast.
Read guide →Shopify Schema Markup: Fix Gaps, Add Rich Results & Validate (2026)
What Shopify themes generate by default, critical missing fields, how to edit Liquid templates for richer product schema, and which review apps add star ratings to your schema.
Read guide →RankMath Schema Markup: Complete WordPress Setup Guide
How to configure RankMath schema — default schema types, Schema Builder walkthrough, per-post settings, WooCommerce integration, common errors, and RankMath vs Yoast comparison.
Read guide →🎯Strategy
7 guidesSchema Markup SEO Strategy for 2026 – The Complete Playbook
Prioritized schema strategy: which types drive the most traffic, a 90-day roadmap, and how Google AI Overviews change schema priorities.
Read guide →Schema Rendering Best Practices
Best practices for rendering and implementing schema markup across different technologies: React, Next.js, WordPress, and static sites.
Read guide →Recommended Schema Types by Page Type
Quick reference: the right schema types for homepages, product pages, blog posts, contact pages, about pages, and more.
Read guide →Schema Markup for Google AI Overviews: What Works in 2026
Which schema types increase your chances of being cited in AI Overview answers — FAQPage, HowTo, author E-E-A-T, and Speakable patterns explained.
Read guide →Schema Markup & CTR: Which Rich Results Drive the Most Clicks?
CTR lift data for every rich result type — star ratings (+30%), recipe cards (+40–50%), FAQ dropdowns (+20–30%) — with ROI calculation and priority guide.
Read guide →Entity SEO & Schema Markup: Build Your Knowledge Graph Presence
Use @id and sameAs to declare your brand as a Google Knowledge Graph entity. Covers entity graphs, sameAs priority sources, and why entities help rankings.
Read guide →Google Rich Results: Every Type, How to Get Them & CTR Impact
Complete 2026 catalogue of all 15+ Google rich result types — which schema triggers each, image requirements, eligibility rules, and CTR lift data for every format.
Read guide →⚡Technical SEO
4 guidesJavaScript SEO & Structured Data: Render JSON-LD Correctly in React & Next.js
How Googlebot's two-wave rendering model affects schema discovery — and why client-injected JSON-LD can delay rich results by days. Server-render patterns for Next.js, React, and SPAs.
Read guide →Google Knowledge Panel Schema: How to Trigger & Manage Yours
Use Organization and Person schema with @id and sameAs to trigger a Google Knowledge Panel. Includes sameAs priority table and entity claiming steps.
Read guide →Next.js Schema Markup: Server-Side JSON-LD (App Router Guide)
Implement schema markup in Next.js 15 App Router — layout.tsx sitewide schema, page-level Article/Product/FAQ, dynamic route JSON-LD, and dangerouslySetInnerHTML vs next/script.
Read guide →React JSON-LD: Add Schema Markup That Google Actually Reads
How to add JSON-LD structured data in React apps without client-side injection issues — Next.js App Router, Pages Router, Create React App workarounds, and how to verify server-side rendering.
Read guide →🔬Tools & Reference
7 guidesWhat is Schema Validation? A Developer's Guide
Understand schema validation fundamentals: why it matters for SEO, how validation engines work, common errors, and best practices.
Read guide →Schema Validator vs Google Rich Results Test: Which to Use?
Comprehensive comparison of two essential tools. When to use each, what they test differently, and the recommended validation workflow.
Read guide →Structured Data Testing Tools: How to Choose & Use Them (2026)
Compare SchemaValidator.org, Google Rich Results Test, Schema Markup Validator, and Google Search Console. The recommended 4-step testing workflow and what each tool catches that others miss.
Read guide →Schema Markup Generator: Create JSON-LD Without Writing Code
Best free schema generators compared — Merkle, SchemaValidator.org, Yoast. Step-by-step generation workflow, how to customise output, and common generator errors to fix.
Read guide →JSON-LD Generator: Create Structured Data Code Instantly
How JSON-LD generators work, step-by-step usage guide, tool comparison table, and how to enrich minimal generator output to unlock more rich result properties.
Read guide →Schema Markup Checker: How to Check Any Page for Structured Data
URL-based schema checking workflow, errors vs warnings explained, checker tools compared, and how to scale schema auditing across hundreds of pages with GSC and Screaming Frog.
Read guide →Schema Markup Audit: How to Check Every Page on Your Site
Five-stage schema audit process — crawl your site for schema coverage, extract and validate at scale, prioritise fixes by impact, and set up ongoing monitoring to catch regressions early.
Read guide →Free tool
Validate Your Schema Now
Paste a URL or JSON-LD and get instant errors, warnings, and fix suggestions — no account needed.
Open Schema Validator →