How SchemaValidator.org Works

Understand our AI-powered validation engine that analyzes your structured data against Schema.org standards and Google Rich Results requirements.

1

Input Analysis & Schema Detection

How we identify and parse your structured data

What We Accept

URLs:

We fetch and analyze live web pages

HTML Content:

Direct HTML input with embedded structured data

JSON-LD Blocks:

Raw schema markup for validation

Detection Process

JSON-LD Scanning

Locates all <script type="application/ld+json"> blocks

Microdata Parsing

Identifies itemscope and itemprop attributes

RDFa Analysis

Processes property and typeof attributes

2

Schema Validation Against Standards

How we ensure compliance with Schema.org specifications

Syntax Validation

  • • JSON-LD format compliance
  • • Required @context and @type
  • • Proper data types
  • • URL format validation

Property Validation

  • • Required vs recommended fields
  • • Property existence checks
  • • Data type validation
  • • Cross-property relationships

Schema-Specific Rules

  • • Article publication dates
  • • Product pricing structure
  • • Organization contact info
  • • Event date/time logic

Real-Time Validation

Our validation engine processes schemas instantly, checking against the latest Schema.org specifications and providing detailed feedback on any issues found.

3

Rich Results Eligibility Analysis

How we determine if your schema qualifies for enhanced search results

Eligibility Criteria

Required Fields:

Must be present for rich results eligibility

Recommended Fields:

Enhance rich results appearance and functionality

Optional Fields:

Additional context for search engines

Rich Result Types

FAQ AccordionsFAQPage
Product CardsProduct
Article CardsArticle
Recipe CardsRecipe
Event ListingsEvent
4

AI-Powered Educational Reporting

How we transform technical validation into actionable guidance

What Makes Our Reports Special

🎯
Actionable Language

Clear, non-technical explanations of what went wrong and how to fix it

💡
Smart Suggestions

AI-powered recommendations based on your specific schema and content

📚
Educational Links

Direct links to relevant Schema.org documentation and examples

Report Sections

Overall Status

Perfect/Great/Needs Work summary with emoji and explanation

Schema Details

Individual analysis for each schema found

Rich Results Status

Eligibility check with missing field indicators

Improvement Tips

Prioritized suggestions for better results

Our Technology Stack

Client-Side Processing

All validation happens in your browser for privacy and speed

🤖

AI-Powered Analysis

Smart pattern recognition and contextual error analysis

📊

Real-Time Validation

Instant feedback as you type or make changes

Frequently Asked Questions About Our Validation Process

How accurate is the AI-powered validation compared to manual checking?

Our AI validation engine achieves 98%+ accuracy for syntax and Schema.org compliance checking, matching or exceeding manual validation. The AI excels at pattern recognition—instantly detecting issues that might take humans 10-15 minutes to find in complex nested schemas.

Where AI truly shines: catching inconsistencies between your markup and visible content (e.g., schema says price is $99 but page shows $79), identifying deprecated properties Google no longer supports, and suggesting context-aware improvements based on your specific schema type and industry.

That said, AI can't replace human judgment for content quality decisions—like whether your product description is compelling or if your article truly deserves a 5-star rating. Use our validation for technical accuracy, then apply your editorial judgment for content appropriateness.

Is my data sent to any servers or stored anywhere?

No, all validation happens 100% client-side in your browser. Your URLs, HTML, and schema markup never leave your device. We designed our validator this way to protect your privacy and your competitive data—especially important for e-commerce sites with pricing strategies or publishers preparing unreleased content.

Here's what happens: When you submit a URL, your browser fetches the page (not our servers). The validation engine runs entirely in JavaScript on your machine. Results are displayed locally. Once you close the tab, everything is gone—no logs, no database entries, no tracking cookies.

Exception: If you use our AI Schema Generator, that feature sends your URL to OpenAI's API to analyze content and generate schema suggestions. We clearly label which tools require external processing. The standard validator remains completely private.

Why do I get different results from Google Rich Results Test?

This happens because we validate against Schema.org specifications (the official structured data standard), while Google Rich Results Test validates against Google's specific requirements (which are sometimes stricter or different).

Example scenario: Product schema might pass our validator because it has all required Schema.org properties (name, offers, price). But Google Rich Results Test might fail it because Google additionally requires images to be at least 1200px wide for product rich results—a Google-specific rule not in Schema.org specs.

When to use each tool:

  • Use our validator during development for fast iteration and detailed error explanations
  • Use Google's test before launch to confirm you meet Google's specific rich results requirements
  • Use both for critical pages—our validator catches technical errors faster, Google's test confirms actual search appearance

Think of our validator as your development tool (catches 95% of issues instantly) and Google's test as your pre-launch checklist (confirms the final 5% of Google-specific requirements).

Can your validator handle large enterprise websites with thousands of pages?

Yes, but with an important distinction: Our web interface validates one page at a time (perfect for spot-checking and manual testing). For enterprise-scale validation of thousands of pages, you'll want to integrate our approach into automated workflows.

Enterprise validation strategies:

  • Sampling approach: Manually validate 20-50 representative pages (1 of each template type). If your homepage, product template, and category template are clean, the other 10,000 pages using those templates are likely fine.
  • Automated crawling: Use tools like Screaming Frog SEO Spider or OnCrawl to crawl your entire site, extract all schema markup, and validate in bulk against Schema.org specs.
  • CI/CD integration: Add schema validation to your deployment pipeline. Every code commit triggers automated validation before production deployment.
  • Google Search Console monitoring: Let Google continuously monitor your live site and report structured data errors in GSC → Enhancements. Set up email alerts for new issues.

Most enterprises use a hybrid approach: Manual validation for new templates/features, automated crawling quarterly, and GSC monitoring for ongoing alerts. This catches issues at development time (cheapest to fix) rather than after deployment (expensive).

How does your validator handle JavaScript-generated schema?

When validating URLs: Our validator fetches the initial HTML but doesn't execute JavaScript (similar to how search engines might see your page during first-pass crawling). If your schema is generated client-side by React/Vue/Angular, you'll need to validate the page after the JavaScript has rendered.

Practical workarounds:

  • Best practice: Server-side render your schema markup or inject it in your HTML template (before JavaScript runs). This guarantees search engines see it immediately and our validator captures it.
  • Testing approach: Open your page in a browser, view source, copy the rendered JSON-LD, and paste it directly into our code validator. This shows exactly what ends up in the final DOM.
  • Google's perspective: Google can execute JavaScript, but it adds latency. They prefer schema in initial HTML for faster indexing. If your schema requires JavaScript, test with Google Rich Results Test (which does execute JS) to confirm Google sees it.

Why this matters: Client-side generated schema often has bugs—template variables not replaced, async data loading issues, or missing error handling. Validating the "view source" version reveals these problems early. The safest approach: generate schema server-side or at build time (Next.js, Gatsby, etc.) so it's in the HTML immediately.

What makes your educational reporting unique compared to other validators?

Most validators tell you what's wrong. We tell you what's wrong, why it matters, and exactly how to fix it—in plain language, not technical jargon.

Example comparison:

Generic validator:

"Error: Missing property 'offers'"

Our validator:

"❌ Missing required property: offers"

Why this matters: Product schema requires pricing information (the "offers" property) to display rich results in search. Without it, your product won't show prices, availability, or buy buttons.

How to fix: Add an offers object with @type: "Offer", price: "99.99", priceCurrency: "USD", and availability (InStock/OutOfStock). See example below ↓

Our AI-powered reporting also provides context-aware suggestions: "Your FAQ schema has 3 questions, but competitors ranking for '[your topic]' average 8-12 questions. Consider expanding." This goes beyond technical validation into strategic guidance.

The philosophy: Schema validation shouldn't require a Computer Science degree. We translate technical requirements into actionable business language so marketers, content creators, and developers can all understand what needs fixing and why it improves search visibility.

Ready to Validate Your Schema?

Now that you understand how our validation engine works, try it with your own structured data. We'll analyze it against Schema.org standards and provide detailed feedback.

Start Validating Now