Complete Schema Library
Comprehensive guides for all major schema types. Each guide includes implementation examples, best practices, and rich results optimization tips for better SEO. Click any schema type below to view detailed documentation and validate your markup.
🇺🇸 Schema Markup for U.S. Businesses
Schema markup is especially powerful for U.S. businesses competing in local search results. Proper implementation can help you appear in Google's Local Pack, featured snippets, and rich results that drive more qualified traffic to your website.
🗺️ Local SEO Advantage
LocalBusiness schema helps your business appear in "near me" searches and Google Maps. Essential for restaurants, retail stores, and service businesses targeting local customers.
Learn Local SEO Setup →🛒 E-commerce Growth
Product schema with pricing and availability enables rich snippets that stand out in search results. Critical for competing with Amazon and major retailers.
Validate Product Markup →📈 Content Marketing
Article and FAQPage schemas help your content earn featured snippets and FAQ rich results, dramatically increasing organic click-through rates.
Blog Schema Guide →🇮🇳 Schema Markup for Indian Businesses & Websites
Schema markup is crucial for Indian businesses looking to dominate local search results, compete in the growing Indian e-commerce market, and reach mobile-first users across Bharat.
How does schema markup help Indian businesses compete in local search?
LocalBusiness schema is essential for Indian businesses targeting "near me" searches in Hindi, English, and regional languages. With over 500 million Indians using Google Search, proper schema implementation helps your business appear in Google Maps, local 3-pack results, and voice search answers.
For Indian markets, include critical details like GST number, multiple phone numbers (mobile + landline), operating hours accounting for holidays like Diwali, and payment methods (UPI, Paytm, COD). This helps you stand out in competitive Indian metros like Mumbai, Delhi, Bangalore, Hyderabad, and Chennai.
India Tip: Add Hindi business name using alternateName property to capture vernacular searches. Essential for Tier 2 and Tier 3 cities where users search in regional languages. See our India SEO guide.
What schema markup should Indian e-commerce websites implement?
Indian e-commerce sites competing with Flipkart, Amazon India, and Meesho must implement Product schema with Indian-specific properties. Include MRP (Maximum Retail Price), discount percentages, GST inclusive pricing, delivery details with pincode availability, and COD (Cash on Delivery) availability.
Use Offer schema to highlight festival sales (Diwali, Holi, Eid), special discounts, EMI options, and "No Cost EMI" offers popular in India. Add AggregateOffer for products available from multiple sellers at different prices.
Mobile-first is critical - 95% of Indian e-commerce traffic comes from smartphones. Schema markup helps your products appear in Google Shopping, Google Lens visual search, and voice shopping via Google Assistant in Hindi and English.
Validate Your Product Schema for India →How to implement schema markup for multilingual Indian websites?
Indian websites serving content in multiple languages (Hindi, Tamil, Telugu, Bengali, Marathi, etc.) should implement proper multilingual schema. Use inLanguage property to specify content language and alternateName for business names in regional languages.
For Article and BlogPosting schemas, specify the article language and include Hindi/regional translations. This helps capture the growing Bharat internet users who prefer consuming content in their mother tongue.
Use WebSite schema with potentialAction to enable multilingual site search box in search results, allowing users to search your site in Hindi, English, or regional languages directly from Google.
Bharat Strategy: Google is pushing hard for Indian language content. Proper multilingual schema can help you rank for Hindi keywords like "पास में दुकान" (near me shop), "ऑनलाइन शॉपिंग" (online shopping), and regional language queries.
What are the best schema types for Indian service businesses?
Indian service businesses like coaching centers, healthcare clinics, salons, repair services, and consulting firms should implement LocalBusiness schema with service-specific subtypes. For medical services, use MedicalBusiness, Dentist, or Hospital schemas.
Add Service schema to detail your offerings - include service name, description, pricing (clearly marked if GST is included), availability, and booking options. This is especially valuable for home services popular in Indian cities like plumbing, AC repair, pest control, and home cleaning.
For professional services (CAs, lawyers, consultants), implement Organization or Person schema with credentials, years of experience, and customer reviews. This builds trust in a market where word-of-mouth and ratings are crucial.
Service Business Schema Checklist →How does schema markup improve visibility on Indian business directories?
While schema markup primarily targets search engines, proper implementation helps your business get discovered across Indian platforms. Directories like Justdial, Sulekha, and IndiaMART often scrape structured data from your website. Implementing complete LocalBusiness or Organization schema ensures accurate information appears across these platforms.
Include comprehensive NAP (Name, Address, Phone) data with proper Indian address format - House/Shop number, Area, Landmark, City, State, Pincode. Add multiple contact methods popular in India: mobile numbers, WhatsApp Business number, email, and website URL.
For e-commerce businesses, Product schema helps your products get indexed correctly on comparison sites and shopping aggregators popular in India. This increases visibility beyond just your website, driving more qualified traffic.
Directory Optimization: Use our Schema Validator to ensure your markup is complete and accurate. Proper schema increases chances of being featured in rich business listings on Google and Indian directories.
Should Indian content websites implement FAQPage and Article schemas?
Absolutely! Indian content websites, blogs, and news portals should implement FAQPage schema and Article or NewsArticle schemas to compete for featured snippets and rich results. With increasing content consumption in Hindi and regional languages, proper schema helps capture growing Indian audience.
FAQPage schema is particularly powerful for Indian informational queries like "What is GST?", "How to apply for PAN card?", "Best time to visit Goa?", or Hindi queries like "आधार कार्ड कैसे बनाएं?". FAQ rich results dominate Indian search results, especially on mobile.
For blogs and news sites, use Article, BlogPosting, or NewsArticle with proper Hindi/English author names, publication dates, and featured images optimized for mobile. This helps earn Top Stories carousel placement and enhances discoverability.
Content Publisher Schema Guide →📱 Mobile-First Schema for India
India is a mobile-first nation with 750+ million smartphone users. Schema markup is critical for appearing in mobile search results, Google Discover feeds, voice search via Google Assistant, and visual search via Google Lens - all increasingly popular in India.
- 🔍Voice Search: Optimize for Hindi/English voice queries with clear FAQPage and HowTo schemas
- 📸Visual Search: Use Product + ImageObject schemas for Google Lens product discovery
- 🗺️Local Discovery: LocalBusiness schema powers "near me" searches and Google Maps - crucial for Indian users
- ⚡Fast Loading: JSON-LD schema doesn't slow page load - critical for Indian users on slower 4G connections
Schema Markup FAQ
Everything you need to know about structured data, schema implementation, and SEO benefits. Get detailed answers to common and advanced schema markup questions. Need help? Try our free schema validator.
What is schema markup and how does it work?
Schema markup is structured data vocabulary that helps search engines better understand your website content. It works by adding specific code to your HTML that provides context about your content - like telling search engines "this is an article," "this is a product," or "this is a local business." Schema.org provides the standardized vocabulary that search engines use to interpret this data.
When you implement schema markup, you're essentially providing search engines with a detailed index card for each piece of content on your website, making it easier for them to display your content in rich search results. Learn more in our implementation guide.
Why should I use schema markup for my website?
Schema markup enables rich results in search engines, which can significantly improve your click-through rates. Rich results include enhanced search listings like star ratings, product prices, event information, FAQ accordions, and recipe cards that stand out from standard text-only results.
Beyond improved visibility, schema markup helps search engines better understand and categorize your content, potentially leading to better rankings and more targeted traffic. It's particularly valuable for e-commerce sites (using Product schema), local businesses (with LocalBusiness schema), content publishers (using Article schema), and any website that could benefit from enhanced search appearances.
Pro Tip: Websites with proper schema markup often see 2-3x higher click-through rates from search results. Use our Rich Results Checker to see what rich results your site qualifies for.
What's the difference between schema markup and other structured data formats?
Schema.org markup (using JSON-LD, Microdata, or RDFa) is the most widely adopted structured data vocabulary, supported by Google, Bing, Yahoo, and Yandex. Unlike other formats, Schema.org provides comprehensive coverage of different content types and is constantly updated with new schema types.
While Open Graph is primarily for social media sharing and Twitter Cards are Twitter-specific, Schema.org markup is designed specifically for search engine understanding and rich results. Schema.org is also more comprehensive, covering everything from basic web pages to complex entities like medical conditions and financial products.
The key advantage of Schema.org is its search engine optimization focus - it's specifically designed to help search engines understand and display your content better in search results. Check out our advanced techniques guide for implementation strategies.
How does schema markup improve SEO and search rankings?
While schema markup doesn't directly impact search rankings (it's not a ranking factor), it significantly improves how your content appears in search results through rich snippets. These enhanced results can dramatically increase click-through rates, which indirectly benefits your SEO by increasing organic traffic and user engagement signals.
Schema markup also helps search engines better understand your content, leading to more accurate indexing and potentially better targeting of relevant search queries. For local businesses, LocalBusiness schema can enable Google My Business integration and local pack appearances.
Most importantly, schema markup enables rich results that make your listing more prominent and informative, helping you stand out in crowded search results pages. Read our guide on common schema mistakes to avoid implementation pitfalls.
Which schema types should I implement first for maximum impact?
Start with the most relevant schemas for your content type. For business websites, implement Organization and LocalBusiness schemas. For e-commerce, Product and Offer schemas are essential. Content sites should prioritize Article and WebPage schemas.
Always implement WebSite and WebPage schemas as foundational markup for every page. Then add specific schemas based on content type. Focus on schemas that enable rich results most relevant to your audience - product reviews, event information, recipes, or local business details.
Priority Order: WebSite → Organization → WebPage → [Content-Specific Schemas] → BreadcrumbList → FAQPage
View Full Implementation Checklist →Can schema markup hurt my website if implemented incorrectly?
Generally no - search engines will simply ignore incorrect or invalid schema markup. Google and other search engines are designed to be fault-tolerant and won't penalize websites for markup errors. However, misleading or spammy schema markup could potentially harm trust and rankings if it doesn't match the visible content.
The worst that can happen with bad schema markup is that search engines ignore it, meaning you miss out on rich results opportunities. Always test your implementation with Google's Rich Results Test tool and our SchemaValidator to ensure accuracy. Learn about fixing common errors in our troubleshooting guide.
Best practice: Use our free validator tool to check your markup before publishing, and remember that schema markup should always accurately represent what users see on your page.
📚 Implementation Resources
🛠️ Validation Tools
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