VeterinaryCare Schema – Complete Guide for Animal Hospitals
VeterinaryCare schema markup is designed for veterinary clinics, animal hospitals, and pet care facilities. It provides structured data about veterinary services, pet care, and animal healthcare information.
What is VeterinaryCare Schema?
VeterinaryCare schema describes animal healthcare providers, including veterinary clinics, animal hospitals, and pet care facilities. It provides specific properties for veterinary services, animal care, and pet healthcare information.
VeterinaryCare Schema Implementation
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "VeterinaryCare",
"@id": "https://example.com/vet-clinic/#veterinarycare",
"name": "Paws & Claws Animal Hospital",
"description": "Full-service veterinary care for dogs, cats, and small animals...",
"url": "https://example.com",
"telephone": "+1-555-6789",
"address": {
"@type": "PostalAddress",
"streetAddress": "456 Pet Care Lane",
"addressLocality": "Animal City",
"addressRegion": "AC",
"postalCode": "98765",
"addressCountry": "US"
},
"availableService": [
{
"@type": "Service",
"name": "Emergency Veterinary Care",
"description": "24/7 emergency veterinary services"
}
]
}
</script>Additional JSON-LD Examples
Animal Hospital Example
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "VeterinaryCare",
"@id": "https://example.com/vet-hospital/#veterinary-care",
"name": "Companion Animal Hospital",
"description": "Full-service veterinary hospital providing comprehensive medical care for dogs, cats, and exotic pets. Emergency services, surgery, dentistry, and wellness care available.",
"url": "https://example.com",
"telephone": "+1-555-0199",
"faxNumber": "+1-555-0200",
"email": "[email protected]",
"medicalSpecialty": [
"Veterinary Medicine",
"Emergency Veterinary Care",
"Animal Surgery",
"Veterinary Dentistry"
],
"address": {
"@type": "PostalAddress",
"streetAddress": "456 Pet Care Lane",
"addressLocality": "Petville",
"addressRegion": "CA",
"postalCode": "90210",
"addressCountry": "US"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": "34.0522",
"longitude": "-118.2437"
},
"openingHours": [
"Mo-Fr 08:00-18:00",
"Sa 08:00-16:00",
"Su Emergency Only"
],
"availableService": [
{
"@type": "MedicalProcedure",
"name": "Emergency Veterinary Care",
"description": "24/7 emergency medical services for pets in crisis"
},
{
"@type": "MedicalProcedure",
"name": "Surgical Procedures",
"description": "Advanced surgical care including spaying, neutering, and orthopedic surgery"
},
{
"@type": "MedicalProcedure",
"name": "Dental Care",
"description": "Professional dental cleaning, extractions, and oral health maintenance"
},
{
"@type": "MedicalProcedure",
"name": "Wellness Exams",
"description": "Annual health check-ups, vaccinations, and preventive care"
},
{
"@type": "MedicalProcedure",
"name": "Diagnostic Services",
"description": "X-rays, ultrasound, laboratory testing, and advanced diagnostics"
}
],
"paymentAccepted": [
"Cash",
"Credit Card",
"Pet Insurance",
"CareCredit"
],
"currenciesAccepted": "USD",
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.7",
"ratingCount": "423",
"bestRating": "5",
"worstRating": "1"
},
"review": [
{
"@type": "Review",
"author": {
"@type": "Person",
"name": "Pet Owner"
},
"reviewRating": {
"@type": "Rating",
"ratingValue": "5",
"bestRating": "5"
},
"reviewBody": "Outstanding care for my dog during his emergency surgery. The veterinary team was professional and compassionate.",
"datePublished": "2024-01-15"
}
],
"founder": {
"@type": "Person",
"name": "Dr. Jennifer Martinez",
"jobTitle": "Chief Veterinarian",
"medicalSpecialty": "Veterinary Medicine"
},
"employee": [
{
"@type": "Person",
"name": "Dr. Jennifer Martinez",
"jobTitle": "DVM - Chief Veterinarian"
},
{
"@type": "Person",
"name": "Dr. Michael Chen",
"jobTitle": "DVM - Surgeon"
},
{
"@type": "Person",
"name": "Sarah Johnson",
"jobTitle": "Veterinary Technician"
}
],
"hasCredential": [
{
"@type": "EducationalOccupationalCredential",
"name": "American Animal Hospital Association Accredited",
"credentialCategory": "certification"
}
],
"additionalProperty": [
{
"@type": "PropertyValue",
"name": "Emergency Services",
"value": "24/7 emergency veterinary care available"
},
{
"@type": "PropertyValue",
"name": "Pet Boarding",
"value": "Overnight boarding services for pets"
},
{
"@type": "PropertyValue",
"name": "Vaccination Clinic",
"value": "Weekly vaccination and wellness clinics"
}
],
"sameAs": [
"https://www.facebook.com/companionanimalhospital",
"https://www.yelp.com/biz/companion-animal-hospital-petville"
],
"hasMap": "https://www.google.com/maps/place/Companion+Animal+Hospital",
"isAcceptingNewPatients": true
}
</script>Specialty Veterinary Clinic Example
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "VeterinaryCare",
"@id": "https://example.com/vet-dermatology/#veterinary-care",
"name": "Animal Skin & Allergy Clinic",
"description": "Specialized veterinary dermatology practice focusing on skin conditions, allergies, and coat health in companion animals. Advanced diagnostic and treatment options for complex dermatological cases.",
"url": "https://example.com",
"telephone": "+1-555-0789",
"email": "[email protected]",
"medicalSpecialty": [
"Veterinary Medicine",
"Veterinary Dermatology",
"Veterinary Allergy and Immunology"
],
"address": {
"@type": "PostalAddress",
"streetAddress": "789 Animal Health Blvd",
"addressLocality": "Vet City",
"addressRegion": "TX",
"postalCode": "75001",
"addressCountry": "US"
},
"openingHours": [
"Mo-Th 08:00-17:00",
"Fr 08:00-16:00"
],
"availableService": [
{
"@type": "MedicalProcedure",
"name": "Allergy Testing",
"description": "Comprehensive allergy testing for environmental and food allergies"
},
{
"@type": "MedicalProcedure",
"name": "Skin Biopsies",
"description": "Diagnostic skin biopsies and histopathological analysis"
},
{
"@type": "MedicalProcedure",
"name": "Intradermal Testing",
"description": "Skin testing for allergen identification"
},
{
"@type": "MedicalProcedure",
"name": "Immunotherapy",
"description": "Allergy desensitization treatments and immunotherapy protocols"
},
{
"@type": "MedicalProcedure",
"name": "Dermatological Surgery",
"description": "Surgical treatment of skin tumors and advanced skin conditions"
}
],
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.9",
"ratingCount": "187",
"bestRating": "5",
"worstRating": "1"
},
"founder": {
"@type": "Person",
"name": "Dr. Amanda Rodriguez",
"jobTitle": "Board-Certified Veterinary Dermatologist",
"medicalSpecialty": ["Veterinary Medicine", "Veterinary Dermatology"],
"hasCredential": [
{
"@type": "EducationalOccupationalCredential",
"name": "Diplomate, American College of Veterinary Dermatology",
"credentialCategory": "certification"
}
]
},
"employee": [
{
"@type": "Person",
"name": "Dr. Amanda Rodriguez",
"jobTitle": "DVM, DACVD - Veterinary Dermatologist"
},
{
"@type": "Person",
"name": "Dr. Lisa Thompson",
"jobTitle": "DVM - Associate Veterinarian"
}
],
"additionalProperty": [
{
"@type": "PropertyValue",
"name": "Specialization",
"value": "Board-certified veterinary dermatology practice"
},
{
"@type": "PropertyValue",
"name": "Equipment",
"value": "Advanced dermatology diagnostic equipment including video otoscopy and intradermal allergy testing"
},
{
"@type": "PropertyValue",
"name": "Referrals",
"value": "Accepting referrals from primary care veterinarians"
}
],
"areaServed": [
{
"@type": "City",
"name": "Dallas"
},
{
"@type": "City",
"name": "Fort Worth"
},
{
"@type": "City",
"name": "Plano"
}
],
"sameAs": [
"https://www.linkedin.com/company/animal-skin-allergy-clinic",
"https://www.avdc.org/find-a-veterinarian"
],
"isAcceptingNewPatients": true
}
</script>SEO & Rich Results Notes
SEO Benefits
VeterinaryCare schema enhances animal healthcare provider visibility and pet owner engagement:
- • Enhanced visibility in pet care and veterinary searches
- • Better targeting for animal healthcare and emergency services
- • Improved credibility signals for veterinary practices
- • Integration with pet care directories and veterinary platforms
- • Enhanced emergency veterinary service discovery
Rich Results Eligibility
VeterinaryCare schema enables enhanced animal healthcare displays:
- • Veterinary service rich cards with specialty information
- • Emergency veterinary care displays and contact information
- • Integration with pet health search results and directories
- • Animal care service and veterinarian credential displays
- • Pet health and veterinary appointment integration
Reference: Google's Search Central recommends VeterinaryCare markup for enhanced animal healthcare and veterinary service search appearance.
Important Warnings
- Veterinary Accuracy: All veterinary information must be accurate and compliant with animal healthcare regulations. Misleading animal health information can cause serious harm to pets and legal liability.
- Credential Verification: Veterinarian credentials must be legitimate and verifiable. Unauthorized use of veterinary titles can result in disciplinary action.
- Emergency Services: Emergency veterinary service information must be accurate and current. Misrepresenting emergency capabilities can endanger animal lives.
- Animal Welfare: Veterinary practices must demonstrate commitment to animal welfare standards and ethical veterinary medicine.
Official Documentation
- Schema.org: VeterinaryCare specification
- Google Search Central: Local business markup guide
- Rich Results Test: Validate VeterinaryCare markup
Frequently Asked Questions
What is VeterinaryCare schema used for?
VeterinaryCare schema describes veterinary clinics, animal hospitals, and pet care services. It helps search engines display veterinary practice information including services, emergency care, and pet health services directly in search results.
How do I add VeterinaryCare schema to my vet clinic website?
Add JSON-LD structured data with required properties like name and address. Include optional properties like availableService, medicalSpecialty, and pet care services for enhanced veterinary listings.
What are the required properties for VeterinaryCare schema?
Required properties include name (clinic name) and address. For rich results eligibility, you'll also need medicalSpecialty set to veterinary-related specialties and service information.
Does VeterinaryCare schema enable rich results?
Yes! VeterinaryCare schema enables rich healthcare displays in Google Search with veterinary services, emergency care, and pet health information. It helps veterinary clinics stand out in pet care searches.
How do I specify veterinary specialties?
Use medicalSpecialty array to list specialties like "Veterinary Medicine", "Emergency Veterinary Care", "Animal Surgery". Include specific areas like "Small Animal Medicine" or "Equine Care".
Can VeterinaryCare schema include emergency services?
Yes, include emergency veterinary services, 24/7 availability indicators, and emergency contact information. This is crucial for emergency pet care searches.
What's the difference between VeterinaryCare and MedicalBusiness schemas?
VeterinaryCare is specifically for animal healthcare providers, while MedicalBusiness is for human healthcare. VeterinaryCare includes pet-specific services and animal health focus.
How do I add veterinarian information?
Use employee array with Person schemas for veterinarians, including their specialties and credentials. Link to individual veterinarian profile pages for detailed information.
Can VeterinaryCare schema include pet services?
Yes, use availableService for services like vaccinations, surgery, grooming, and emergency care. Include pet boarding, daycare, and specialized animal care services.
How do I handle different animal types?
Use serviceArea or availableService to specify animal types served (dogs, cats, exotic pets, livestock). Include species-specific services and care information.
Does VeterinaryCare schema help with pet care searches?
Yes, VeterinaryCare schema significantly enhances visibility in pet care, veterinary, and animal health searches. It helps veterinary clinics appear in emergency pet care and animal health queries.
How do I add pet health information?
Include additionalProperty for pet health resources, vaccination schedules, and preventive care information. Use description to highlight animal welfare and pet health expertise.
How often should I update VeterinaryCare schema?
Update immediately when services change, veterinarians join/leave, or emergency protocols update. Keep contact information, hours, and service availability current.
Related Schema Types
Related: MedicalBusiness, LocalBusiness, Organization, Person, Place, MedicalProcedure