Hospital Schema – Complete Guide for Medical Facilities
Hospital schema markup is designed for hospitals, medical centers, and healthcare facilities. It provides structured data about medical services, departments, emergency care, and hospital-specific information for better search engine understanding and patient discovery.
What is Hospital Schema?
Hospital schema describes medical facilities including hospitals, clinics, medical centers, and healthcare institutions. It provides specific properties for medical departments, emergency services, healthcare specialties, and hospital-specific information.
Why Hospital Schema Matters
Hospital schema is crucial for medical facilities because it enables proper categorization of healthcare services, establishes institutional credibility, and helps patients find appropriate medical care based on their healthcare needs and location.
The key insight: Hospital schema transforms medical facilities into properly categorized healthcare institutions that search engines can feature in health-related searches and medical directories.
Hospital Schema Implementation
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Hospital",
"@id": "https://example.com/hospital/#hospital",
"name": "City General Hospital",
"description": "Leading medical facility providing comprehensive healthcare services...",
"url": "https://example.com",
"telephone": "+1-555-0000",
"address": {
"@type": "PostalAddress",
"streetAddress": "123 Medical Center Drive",
"addressLocality": "Healthcare City",
"addressRegion": "HC",
"postalCode": "12345",
"addressCountry": "US"
},
"availableService": [
{
"@type": "MedicalProcedure",
"name": "Emergency Care",
"procedureType": "EmergencyProcedure"
}
],
"medicalSpecialty": [
"https://schema.org/Emergency",
"https://schema.org/Cardiology"
],
"hasCredential": [
{
"@type": "EducationalOccupationalCredential",
"name": "Hospital Accreditation"
}
]
}
</script>Additional JSON-LD Examples
Major Medical Center Example
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Hospital",
"@id": "https://example.com/hospital/#hospital",
"name": "Metropolitan Medical Center",
"description": "Leading 500-bed tertiary care hospital providing comprehensive medical services including emergency care, specialized surgery, cancer treatment, and advanced diagnostics.",
"url": "https://example.com",
"telephone": "+1-555-911-0000",
"faxNumber": "+1-555-911-0001",
"email": "[email protected]",
"medicalSpecialty": [
"Emergency Medicine",
"Cardiology",
"Oncology",
"Neurology",
"Orthopedics",
"Pediatrics"
],
"address": {
"@type": "PostalAddress",
"streetAddress": "100 Medical Center Drive",
"addressLocality": "Healthcare City",
"addressRegion": "MD",
"postalCode": "20701",
"addressCountry": "US"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": "39.0438",
"longitude": "-76.8975"
},
"availableService": [
{
"@type": "MedicalProcedure",
"name": "Emergency Room Services",
"description": "24/7 emergency medical care and trauma services"
},
{
"@type": "MedicalProcedure",
"name": "Cardiac Catheterization",
"description": "Advanced cardiac procedures and interventions"
},
{
"@type": "MedicalProcedure",
"name": "Cancer Treatment Center",
"description": "Comprehensive oncology services including chemotherapy and radiation"
},
{
"@type": "MedicalProcedure",
"name": "Neurosurgery",
"description": "Advanced neurological surgery and treatment"
},
{
"@type": "MedicalProcedure",
"name": "Pediatric Care",
"description": "Specialized medical care for infants, children, and adolescents"
}
],
"hospitalAffiliation": [
{
"@type": "EducationalOrganization",
"name": "Johns Hopkins University School of Medicine",
"sameAs": "https://www.hopkinsmedicine.org/school-of-medicine"
}
],
"healthPlanNetwork": [
"Blue Cross Blue Shield",
"Aetna",
"UnitedHealthcare",
"Medicare",
"Medicaid"
],
"paymentAccepted": [
"Cash",
"Credit Card",
"Insurance",
"Medicare",
"Medicaid"
],
"currenciesAccepted": "USD",
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.2",
"ratingCount": "1850",
"bestRating": "5",
"worstRating": "1"
},
"review": [
{
"@type": "Review",
"author": {
"@type": "Person",
"name": "Patient Review"
},
"reviewRating": {
"@type": "Rating",
"ratingValue": "5",
"bestRating": "5"
},
"reviewBody": "Outstanding care and compassionate staff. The emergency room saved my life. Highly recommend.",
"datePublished": "2024-01-15"
}
],
"employee": [
{
"@type": "Person",
"name": "Dr. Sarah Johnson",
"jobTitle": "Chief of Emergency Medicine",
"medicalSpecialty": "Emergency Medicine"
},
{
"@type": "Person",
"name": "Dr. Michael Chen",
"jobTitle": "Director of Cardiology",
"medicalSpecialty": "Cardiology"
}
],
"hasCredential": [
{
"@type": "EducationalOccupationalCredential",
"name": "The Joint Commission Accredited",
"credentialCategory": "certification"
},
{
"@type": "EducationalOccupationalCredential",
"name": "Magnet Recognition for Nursing Excellence",
"credentialCategory": "award"
}
],
"additionalProperty": [
{
"@type": "PropertyValue",
"name": "Bed Count",
"value": "500 beds"
},
{
"@type": "PropertyValue",
"name": "Emergency Services",
"value": "Level I Trauma Center"
},
{
"@type": "PropertyValue",
"name": "Helipad",
"value": "Available for medical transport"
}
],
"sameAs": [
"https://www.healthgrades.com/hospital-directory/maryland-md/metropolitan-medical-center",
"https://www. LeapfrogGroup.org/hospital/metropolitan-medical",
"https://www.cms.gov/medicare/provider-enrollment-and-certification/certificationandcomplianc/hospitals"
],
"hasMap": "https://www.google.com/maps/place/Metropolitan+Medical+Center",
"isAcceptingNewPatients": true,
"potentialAction": {
"@type": "CommunicateAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://example.com/contact",
"inLanguage": "en-US"
}
}
}
</script>Community Hospital Example
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Hospital",
"@id": "https://example.com/community-hospital/#hospital",
"name": "Riverside Community Hospital",
"description": "Full-service community hospital providing comprehensive healthcare services to families and residents. Features include emergency care, surgical services, maternity care, and specialized outpatient clinics.",
"url": "https://example.com",
"telephone": "+1-555-555-1000",
"email": "[email protected]",
"medicalSpecialty": [
"Family Medicine",
"Internal Medicine",
"Pediatrics",
"Obstetrics and Gynecology",
"General Surgery",
"Emergency Medicine"
],
"address": {
"@type": "PostalAddress",
"streetAddress": "250 River Road",
"addressLocality": "Riverside",
"addressRegion": "CA",
"postalCode": "92501",
"addressCountry": "US"
},
"availableService": [
{
"@type": "MedicalProcedure",
"name": "Emergency Department",
"description": "24/7 emergency medical services"
},
{
"@type": "MedicalProcedure",
"name": "Maternity Services",
"description": "Complete obstetrics and newborn care"
},
{
"@type": "MedicalProcedure",
"name": "Orthopedic Surgery",
"description": "Joint replacement and sports medicine surgery"
},
{
"@type": "MedicalProcedure",
"name": "Cardiac Care",
"description": "Heart health services and cardiac rehabilitation"
},
{
"@type": "MedicalProcedure",
"name": "Cancer Care",
"description": "Oncology services and chemotherapy"
}
],
"healthPlanNetwork": [
"Anthem Blue Cross",
"Kaiser Permanente",
"Aetna",
"Cigna",
"Medicare"
],
"openingHours": [
"Mo-Su 00:00-23:59"
],
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.0",
"ratingCount": "892",
"bestRating": "5",
"worstRating": "1"
},
"employee": [
{
"@type": "Person",
"name": "Dr. Jennifer Walsh",
"jobTitle": "Chief Medical Officer",
"medicalSpecialty": "Internal Medicine"
}
],
"hasCredential": [
{
"@type": "EducationalOccupationalCredential",
"name": "The Joint Commission Accredited",
"credentialCategory": "certification"
}
],
"additionalProperty": [
{
"@type": "PropertyValue",
"name": "Bed Count",
"value": "150 beds"
},
{
"@type": "PropertyValue",
"name": "Emergency Services",
"value": "24/7 Emergency Department"
},
{
"@type": "PropertyValue",
"name": "Parking",
"value": "Free parking available"
}
],
"areaServed": [
{
"@type": "City",
"name": "Riverside"
},
{
"@type": "City",
"name": "Corona"
},
{
"@type": "City",
"name": "Norco"
}
],
"sameAs": [
"https://www.healthgrades.com/hospital-directory/california-ca/riverside-community-hospital",
"https://www.yelp.com/biz/riverside-community-hospital"
],
"isAcceptingNewPatients": true
}
</script>SEO & Rich Results Notes
SEO Benefits
Hospital schema enhances healthcare facility visibility and patient acquisition:
- • Rich healthcare displays in medical and emergency searches
- • Enhanced visibility in health service and hospital queries
- • Integration with healthcare directories and medical platforms
- • Better targeting for medical emergency and healthcare searches
- • Improved credibility signals for healthcare providers
Rich Results Eligibility
Hospital schema enables enhanced healthcare displays:
- • Healthcare facility rich cards with service information
- • Emergency services and specialty department displays
- • Integration with health search results and directories
- • Physician and staff credential displays
- • Insurance and contact information integration
Reference: Google's Search Central recommends Hospital markup for enhanced healthcare and medical search appearance.
Important Warnings
- Medical Accuracy: All medical information must be accurate and comply with healthcare regulations. Misleading health information can result in severe penalties and legal issues.
- Emergency Services: Emergency service information must be accurate and current. Misrepresenting emergency capabilities can endanger patients and result in regulatory action.
- Credential Verification: All physician and staff credentials must be legitimate and verifiable. Unauthorized use of medical titles can result in disciplinary action.
- Insurance Information: Insurance acceptance must be current and accurate. Outdated insurance information harms patient experience and can result in billing disputes.
Official Documentation
- Schema.org: Hospital specification
- Google Search Central: Local business markup guide
- Rich Results Test: Validate Hospital markup
Frequently Asked Questions
What is Hospital schema used for?
Hospital schema describes hospitals, medical centers, and healthcare facilities. It helps search engines display critical healthcare information including emergency services, departments, and contact details directly in search results.
How do I add Hospital schema to my hospital website?
Add JSON-LD structured data with required properties like name and address. Include optional properties like availableService, medicalSpecialty, and emergency services information for enhanced healthcare listings.
What are the required properties for Hospital schema?
Required properties include name (hospital name) and address. For rich results eligibility, you'll also need medicalSpecialty set to "MedicalBusiness" or specific medical specialties.
Does Hospital schema enable rich results?
Yes! Hospital schema enables rich healthcare displays in Google Search with emergency services, specialties, and contact information. It helps hospitals stand out in medical and emergency search results.
How do I specify hospital departments and specialties?
Use medicalSpecialty array for specialties like "Emergency Medicine", "Cardiology", "Oncology". Include availableService for specific departments and hasOffer for service descriptions.
Can Hospital schema include emergency services information?
Yes, include emergency services details, 24/7 availability indicators, and emergency contact information. This is crucial for emergency medical searches.
What's the difference between Hospital and MedicalBusiness schemas?
Hospital is a specific subtype of MedicalBusiness designed for full-service hospitals and medical centers. MedicalBusiness is more general for clinics, doctor's offices, and other healthcare facilities.
How do I add physician and staff information?
Use employee array with Person schemas for doctors and staff, including their specialties and credentials. Link to individual physician profile pages for detailed information.
Can Hospital schema include insurance information?
Yes, include healthPlanNetwork for accepted insurance providers and paymentAccepted for insurance options. This helps patients understand coverage options.
How do I handle multiple hospital locations?
Create separate Hospital schemas for each facility with unique addresses and services. Link them through an Organization schema that represents the hospital system.
Does Hospital schema help with medical search visibility?
Yes, Hospital schema significantly enhances visibility in healthcare searches. It helps hospitals appear in medical emergency searches and healthcare service queries.
How do I add hospital quality and accreditation information?
Include additionalProperty for accreditations, quality ratings, and certifications. Use aggregateRating for patient satisfaction scores and quality metrics.
How often should I update Hospital schema?
Update immediately when services change, physicians join/leave, or emergency protocols update. Keep contact information, hours, and service availability current.
Related Schema Types
Related: MedicalBusiness, Organization, LocalBusiness, Person, MedicalProcedure, MedicalTest