How to Validate Service Schema
Service schema markup helps search engines understand your service offerings, pricing, and availability. It's essential for service-based businesses to appear in relevant searches and improve local SEO visibility.
Everything developers and service business owners need to implement Service schema markup effectively. From professional services to subscription offerings, this guide covers real-world implementation patterns.
What is Service Schema? – Why It Matters for Service Businesses
Service schema tells search engines that your web page describes a service offering. It provides structured information about the service type, provider, pricing, availability, and service areas. This helps search engines match your services to relevant user searches.
The Real Business Impact
Service schema is particularly valuable for local service businesses, professional services, and B2B companies. It improves visibility in local search results, helps potential customers find specific services, and provides clear pricing information that increases conversion rates.
The key insight: Service schema transforms generic service descriptions into structured, searchable offerings that appear in relevant searches with pricing and availability details.
What Search Engines Get
What Customers See
Test Your Service Schema
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✓Validate Service Schema→Essential Service Schema Properties
| Property | Required? | Description |
|---|---|---|
| @type | Required | Must be "Service" |
| name | Required | Service name (e.g., "Web Development Services") |
| description | Recommended | Detailed service description |
| provider | Required | Organization or Person providing the service |
| serviceType | Recommended | Category or type of service |
| areaServed | Recommended | Geographic areas where service is available |
| offers | Recommended | Pricing and availability information |
Complete Service Schema Example
{
"@context": "https://schema.org",
"@type": "Service",
"name": "Professional Web Development Services",
"description": "Custom web development services for businesses of all sizes. We build responsive, SEO-optimized websites using modern frameworks and best practices.",
"provider": {
"@type": "Organization",
"name": "Tech Solutions Inc.",
"url": "https://example.com",
"telephone": "+1-555-123-4567"
},
"serviceType": "Web Development",
"areaServed": {
"@type": "State",
"name": "California"
},
"hasOfferCatalog": {
"@type": "OfferCatalog",
"name": "Web Development Services",
"itemListElement": [
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Basic Website Package",
"description": "5-page responsive website with mobile optimization"
},
"price": "2500",
"priceCurrency": "USD"
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "E-commerce Website",
"description": "Full-featured online store with payment integration"
},
"price": "5000",
"priceCurrency": "USD"
}
]
},
"offers": {
"@type": "Offer",
"availability": "https://schema.org/InStock",
"price": "2500",
"priceCurrency": "USD",
"priceValidUntil": "2026-12-31",
"url": "https://example.com/services/web-development"
}
}Common Service Schema Use Cases
Professional Services
- •Consulting and advisory services
- •Legal and accounting services
- •Marketing and advertising agencies
Home & Local Services
- •Plumbing, electrical, HVAC
- •Cleaning and maintenance
- •Landscaping and lawn care
Technical Services
- •Web development and design
- •IT support and managed services
- •Software development
Healthcare & Wellness
- •Medical and dental services
- •Physical therapy and rehabilitation
- •Mental health counseling
Service Schema Best Practices
✓ Do: Be Specific with Service Types
Use specific service types like "Web Development" rather than generic terms like "Services". This helps search engines match your services to relevant queries.
✓ Do: Include Pricing Information
When possible, provide pricing through the offers property. Transparent pricing builds trust and can improve conversion rates.
✓ Do: Define Service Areas
Use areaServed to specify where you provide services. This is crucial for local SEO and helps search engines show your services to the right audience.
✗ Don't: Mix Service and Product
Don't use Product schema for services. Services are intangible offerings, while products are physical or digital goods you sell.
✗ Don't: Use Vague Descriptions
Avoid generic descriptions. Be specific about what the service includes, duration, and deliverables.
Frequently Asked Questions About Service Schema
What is Service schema and why does it matter?▼
Service schema helps search engines understand your service offerings, pricing, availability, and service areas. It's essential for service-based businesses to appear in relevant local searches and rich results.
How is Service schema different from Product schema?▼
Product schema is for physical or digital goods you sell, while Service schema describes services you provide. Services are intangible offerings like consulting, repairs, professional services, or subscriptions.
What are the minimum required properties for Service schema?▼
At minimum, you need @type, name, provider (Organization or Person), and serviceType. For better results, add description, areaServed, and offers with pricing information.
Can I use Service schema for subscription services?▼
Yes, Service schema works well for subscriptions. Include recurring payment details in the offers property with subscription-specific information like billing frequency.
How do I show service pricing in schema markup?▼
Use the offers property with an Offer object containing price, priceCurrency, and priceSpecification for detailed pricing tiers or packages.
Should I add Service schema to every service page?▼
Yes, add unique Service schema to each distinct service page. This helps search engines understand your full service catalog and match relevant searches to specific services.
How do I specify service areas with Service schema?▼
Use areaServed property with Place, City, State, or GeoCircle to define where you provide services. This helps with local search visibility.
Can Service schema help with local SEO?▼
Absolutely. Service schema combined with LocalBusiness schema significantly improves local search visibility by providing structured service and location information.