MedicalWebPage Schema – Complete Guide for Healthcare Content
MedicalWebPage schema markup is designed for healthcare-related web content, medical articles, and health information pages. It provides structured data for medical content categorization and health information optimization.
What is MedicalWebPage Schema?
MedicalWebPage schema describes healthcare-related web content, including medical articles, health information pages, and healthcare web content. It provides specific properties for medical content types, health conditions, and healthcare information categorization.
MedicalWebPage Schema Implementation
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "MedicalWebPage",
"@id": "https://example.com/health/diabetes-management/#medicalwebpage",
"name": "Diabetes Management: Complete Guide to Blood Sugar Control",
"description": "Comprehensive guide to managing diabetes, including diet, exercise, and medication...",
"url": "https://example.com/health/diabetes-management",
"about": {
"@type": "MedicalCondition",
"name": "Diabetes Mellitus",
"sameAs": "https://en.wikipedia.org/wiki/Diabetes"
},
"aspect": "Lifestyle Management",
"audience": {
"@type": "MedicalAudience",
"audienceType": "Patient"
},
"lastReviewed": "2024-01-15",
"reviewedBy": {
"@type": "Organization",
"name": "American Diabetes Association"
}
}
</script>Additional JSON-LD Examples
Medical Condition Information Page
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "MedicalWebPage",
"@id": "https://example.com/conditions/type-2-diabetes/#medical-webpage",
"name": "Type 2 Diabetes: Symptoms, Causes, and Treatment Options",
"description": "Comprehensive guide to type 2 diabetes including symptoms, risk factors, diagnosis, treatment options, and lifestyle management strategies.",
"url": "https://example.com/conditions/type-2-diabetes",
"medicalSpecialty": "Endocrinology",
"about": {
"@type": "MedicalCondition",
"@id": "https://example.com/conditions/type-2-diabetes/#condition",
"name": "Type 2 Diabetes Mellitus",
"alternateName": ["Type II Diabetes", "Adult-Onset Diabetes", "Non-Insulin Dependent Diabetes"],
"description": "A chronic metabolic disorder characterized by high blood glucose levels due to insulin resistance and relative insulin deficiency.",
"code": {
"@type": "MedicalCode",
"codeValue": "E11.9",
"codingSystem": "ICD-10"
},
"associatedAnatomy": {
"@type": "AnatomicalStructure",
"name": "Pancreas"
},
"signOrSymptom": [
{
"@type": "MedicalSignOrSymptom",
"name": "Increased thirst"
},
{
"@type": "MedicalSignOrSymptom",
"name": "Frequent urination"
},
{
"@type": "MedicalSignOrSymptom",
"name": "Fatigue"
},
{
"@type": "MedicalSignOrSymptom",
"name": "Blurred vision"
}
],
"riskFactor": [
{
"@type": "MedicalRiskFactor",
"name": "Obesity"
},
{
"@type": "MedicalRiskFactor",
"name": "Family history"
},
{
"@type": "MedicalRiskFactor",
"name": "Sedentary lifestyle"
}
],
"possibleTreatment": [
{
"@type": "MedicalTherapy",
"name": "Metformin"
},
{
"@type": "MedicalTherapy",
"name": "Lifestyle modification"
},
{
"@type": "MedicalTherapy",
"name": "Insulin therapy"
}
]
},
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "https://example.com/conditions/type-2-diabetes",
"name": "Type 2 Diabetes Information and Resources",
"datePublished": "2024-01-15T00:00:00Z",
"dateModified": "2024-01-15T00:00:00Z",
"lastReviewed": "2024-01-15T00:00:00Z"
},
"author": {
"@type": "Person",
"name": "Dr. Sarah Martinez",
"jobTitle": "Endocrinologist",
"medicalSpecialty": "Endocrinology",
"affiliation": {
"@type": "MedicalOrganization",
"name": "Metropolitan Diabetes Center"
}
},
"publisher": {
"@type": "Organization",
"@id": "https://example.com/#organization",
"name": "Health Information Institute",
"sameAs": "https://www.healthinfo.org"
},
"audience": {
"@type": "MedicalAudience",
"audienceType": "Patient",
"healthCondition": {
"@type": "MedicalCondition",
"name": "Type 2 Diabetes"
},
"requiredMinAge": 0,
"requiredMaxAge": 120
},
"breadcrumb": {
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://example.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "Health Conditions",
"item": "https://example.com/conditions"
},
{
"@type": "ListItem",
"position": 3,
"name": "Type 2 Diabetes",
"item": "https://example.com/conditions/type-2-diabetes"
}
]
},
"relatedLink": [
"https://example.com/conditions/type-1-diabetes",
"https://example.com/treatment/diabetes-medications",
"https://example.com/lifestyle/diabetes-diet"
],
"significantLink": [
"https://www.diabetes.org/diabetes/type-2",
"https://www.cdc.gov/diabetes/basics/type2.html"
],
"speakable": {
"@type": "SpeakableSpecification",
"cssSelector": [".symptoms", ".causes", ".treatment"]
}
}
</script>Medical Procedure Information Page
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "MedicalWebPage",
"@id": "https://example.com/procedures/colonoscopy/#medical-webpage",
"name": "Colonoscopy: Procedure, Preparation, and What to Expect",
"description": "Complete guide to colonoscopy procedure including preparation instructions, what happens during the exam, risks, and recovery information.",
"url": "https://example.com/procedures/colonoscopy",
"medicalSpecialty": ["Gastroenterology", "Internal Medicine"],
"about": {
"@type": "MedicalProcedure",
"@id": "https://example.com/procedures/colonoscopy/#procedure",
"name": "Colonoscopy",
"description": "An endoscopic examination of the large bowel (colon) using a flexible tube with a camera to detect abnormalities such as polyps or colorectal cancer.",
"procedureType": "DiagnosticProcedure",
"status": "Active",
"code": {
"@type": "MedicalCode",
"codeValue": "45.23",
"codingSystem": "CPT"
},
"bodyLocation": {
"@type": "AnatomicalStructure",
"name": "Colon"
},
"howPerformed": "Through the anus using a flexible endoscope",
"preparation": [
{
"@type": "MedicalGuideline",
"name": "Bowel preparation instructions",
"description": "Clear liquid diet for 24 hours, laxatives, and fasting requirements"
}
],
"followup": [
{
"@type": "MedicalGuideline",
"name": "Post-procedure care",
"description": "Rest, gradual return to normal diet, and monitoring for complications"
}
],
"potentialAction": {
"@type": "MedicalDevice",
"name": "Colonoscope"
}
},
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "https://example.com/procedures/colonoscopy",
"name": "Colonoscopy Procedure Information",
"datePublished": "2024-01-10T00:00:00Z",
"dateModified": "2024-01-10T00:00:00Z",
"lastReviewed": "2024-01-10T00:00:00Z"
},
"author": [
{
"@type": "Person",
"name": "Dr. Michael Chen",
"jobTitle": "Gastroenterologist",
"medicalSpecialty": "Gastroenterology"
},
{
"@type": "Person",
"name": "Nurse Jennifer Walsh",
"jobTitle": "Gastroenterology Nurse Specialist"
}
],
"publisher": {
"@type": "MedicalOrganization",
"@id": "https://example.com/#medical-organization",
"name": "Digestive Health Institute",
"medicalSpecialty": "Gastroenterology"
},
"audience": {
"@type": "MedicalAudience",
"audienceType": "Patient",
"healthCondition": {
"@type": "MedicalCondition",
"name": "Colorectal cancer screening"
},
"requiredMinAge": 45,
"requiredMaxAge": 75
},
"relatedLink": [
"https://example.com/screening/colorectal-cancer",
"https://example.com/preparation/colonoscopy-prep",
"https://example.com/risks/colonoscopy-complications"
],
"significantLink": [
"https://www.cancer.org/cancer/colon-rectal-cancer/detection-diagnosis-staging/screening-tests.html",
"https://www.cdc.gov/cancer/colorectal/basic_info/screening/tests.htm"
],
"citation": [
{
"@type": "MedicalScholarlyArticle",
"name": "Guidelines for colonoscopy surveillance after screening and polypectomy",
"url": "https://www.gastrojournal.org/article/S0016-5085(20)30001-2/fulltext"
}
],
"interactionStatistic": [
{
"@type": "InteractionCounter",
"interactionType": "https://schema.org/ReadAction",
"userInteractionCount": 15420
}
]
}
</script>SEO & Rich Results Notes
SEO Benefits
MedicalWebPage schema enhances medical content visibility and credibility:
- • Enhanced medical content identification by search engines
- • Improved visibility in health-related search queries
- • Better targeting for medical condition and treatment searches
- • Enhanced credibility signals for health information
- • Integration with medical knowledge panels and health search features
Rich Results Eligibility
MedicalWebPage schema enables enhanced medical content displays:
- • Medical content indicators in search results
- • Health information classification and display
- • Integration with medical knowledge panels
- • Enhanced medical content credibility signals
- • Appropriate medical context and audience targeting
Reference: Google's Search Central recommends MedicalWebPage markup for enhanced medical content and health information search appearance.
Important Warnings
- Medical Accuracy: All medical information must be accurate, evidence-based, and compliant with healthcare regulations. Inaccurate health information can cause serious harm and legal liability.
- Author Credentials: Medical content authors must have appropriate qualifications. Misrepresenting medical expertise can result in regulatory action and loss of trust.
- Content Freshness: Medical information must be kept current. Outdated medical advice can be dangerous and should include clear update dates.
- Regulatory Compliance: Medical content may be subject to FDA, FTC, or other regulatory requirements. Ensure compliance with all applicable medical content regulations.
Official Documentation
- Schema.org: MedicalWebPage specification
- Google Search Central: Structured Data Guidelines
- Rich Results Test: Validate MedicalWebPage markup
Frequently Asked Questions
What is MedicalWebPage schema used for?
MedicalWebPage schema describes web pages containing medical or health-related content. It helps search engines understand that a page contains medical information and can display appropriate health content indicators in search results.
How do I add MedicalWebPage schema to my health content?
Add JSON-LD structured data with @type "MedicalWebPage" and required properties like about (medical condition) and mainEntityOfPage. Include medical specialty and content focus for enhanced medical content classification.
What are the required properties for MedicalWebPage schema?
Required properties include about (MedicalEntity) and mainEntityOfPage. For rich results eligibility, you'll also need medical specialty information and content descriptions.
Does MedicalWebPage schema enable rich results?
Yes! MedicalWebPage schema enables enhanced medical content displays in Google Search with health information indicators and appropriate medical content classification.
What's the difference between MedicalWebPage and regular WebPage schemas?
MedicalWebPage is specifically for pages with medical content and includes medical-specific properties like medical specialty and health condition information, while WebPage is more general.
How do I specify medical conditions or topics?
Use about property with MedicalCondition, MedicalSignOrSymptom, or MedicalTherapy schemas to describe the medical topic. Include detailed medical information and context.
Can MedicalWebPage include medical specialty information?
Yes, use medicalSpecialty to specify areas like "Cardiology", "Dermatology", or "Pediatrics". This helps categorize content for appropriate medical searches.
How do I handle medical article content?
Combine MedicalWebPage with Article schema by setting mainEntityOfPage to an Article. Include medical-specific properties in the MedicalWebPage and content properties in the Article.
Can MedicalWebPage include author credentials?
Yes, include author information with medical credentials and specialties. This enhances credibility for medical content and helps with EAT (Expertise, Authoritativeness, Trustworthiness) signals.
How do I specify medical content audience?
Use audience property with MedicalAudience schema to specify patient, physician, or general public target audiences. Include health literacy level and medical expertise requirements.
Does MedicalWebPage schema help with medical search visibility?
Yes, MedicalWebPage schema enhances visibility in health-related searches. It helps medical content appear in appropriate health search results and medical information queries.
How do I handle medical content updates?
Include lastReviewed and dateModified to show content freshness. Medical information changes frequently, so clear update dates build user trust.
How often should I update MedicalWebPage schema?
Update when medical information changes, new research becomes available, or guidelines are updated. Keep medical content current and review dates accurate.
Related Schema Types
Related: Article, WebPage, MedicalBusiness, MedicalCondition, MedicalProcedure, Person