FAQPage Schema

FAQPage schema markup transforms your frequently asked questions into rich search results with expandable answer boxes, improving user experience and click-through rates.

What is FAQPage Schema?

FAQPage schema tells search engines that your page contains a list of frequently asked questions and their answers. This enables Google to display your Q&A content directly in search results as expandable boxes.

How FAQ Rich Results Look

Instead of just showing your page title and description, FAQ schema creates interactive question-answer boxes in search results:

📄 Your Website Name
yourwebsite.com/faq

Users can expand these questions directly in search results without clicking through to your site.

Benefits of FAQ Schema

  • 📈
    Higher Click-Through Rates
    Rich results take up more space and show immediate answers
  • 🎯
    Better User Experience
    Users get answers without leaving search results
  • 🔍
    Voice Search Optimization
    Perfect for voice assistants answering questions

When to Use FAQ Schema

•Support and help pages
•Product FAQ sections
•Service information pages
•Educational content
•Technical documentation

FAQPage Schema Implementation

Implementing FAQPage schema requires structuring your questions and answers in a specific JSON-LD format.

Basic FAQPage Structure

Complete FAQPage schema example:
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "How do I reset my password?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Go to the login page and click 'Forgot Password'. Enter your email address and we'll send you a reset link."
      }
    },
    {
      "@type": "Question",
      "name": "What payment methods do you accept?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "We accept all major credit cards (Visa, MasterCard, American Express), PayPal, and Apple Pay."
      }
    }
  ]
}
</script>

Required Properties

Question Object

  • •@type: Must be "Question"
  • •name: The question text
  • •acceptedAnswer: Answer object

Answer Object

  • •@type: Must be "Answer"
  • •text: The answer content

Important Implementation Notes

  • ⚠️Match visible content: Schema questions and answers must exactly match what's shown on your page
  • ⚠️Keep it relevant: Only include FAQ content that directly answers user questions
  • ⚠️HTML is allowed: Answer text can include basic HTML formatting
  • ⚠️Limit quantity: Google may not show all questions - focus on the most important ones

FAQ Schema Best Practices

Content Best Practices

  • ✅Ask real questions: Use questions people actually search for
  • ✅Provide complete answers: Give detailed, helpful responses
  • ✅Use natural language: Write conversationally, not like documentation
  • ✅Keep it scannable: Use short paragraphs and bullet points

Technical Best Practices

  • 🔧Validate regularly: Test your schema with Google's Rich Results Test
  • 🔧Use JSON-LD: Place in <head> section for best results
  • 🔧Match exactly: Schema content must match page content
  • 🔧Monitor performance: Track impressions and clicks in Search Console

Common FAQ Schema Mistakes

  • ❌Mismatched content: Schema answers different from page content
  • ❌Marketing questions: Using FAQ for sales pitches instead of real questions
  • ❌Incomplete answers: Providing teaser answers that don't help users
  • ❌Too many questions: Overwhelming users with excessive FAQ content

Validate Your FAQ Schema

Use our free schema validator to check your FAQPage implementation and ensure rich results eligibility.

Validate FAQ Schema
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