Amusement Park schema markup enhances theme parks, amusement parks, and entertainment venues with rich snippets, attraction information, operating hours, and improved local search visibility. Perfect for theme parks and family entertainment destinations.
Amusement Park schema markup provides search engines with detailed information about theme parks, amusement parks, and entertainment venues, including attraction data, operating hours, ticket information, and event schedules. This enables enhanced local business results and improved visibility in entertainment and family attraction searches.
Entertainment Impact: Amusement Park schema can increase local search visibility by 30-45% and improve conversion rates by displaying attraction information, ticket pricing, and operating hours directly in search results for family entertainment queries.
Amusement Park schema is eligible for Google Local Business rich results, including enhanced entertainment venue listings with ratings, hours, and attraction information.
Amusement Park schema works best when combined with Google My Business listings and event platforms. Structured data should match GMB information exactly to avoid conflicts.
| Field | Required by Schema.org | Required by Google | Notes |
|---|---|---|---|
| @context | No | No | Recommended for clarity |
| @type | No | No | Required for Amusement Park markup |
| name | No | Yes | Required for local business listings |
| address | No | Yes | Blocks local rich results if missing |
| telephone | No | No | Required for contact information |
| geo | No | No | Strongly recommended for local search |
| openingHours | No | No | Critical for entertainment venue visibility |
| aggregateRating | No | No | Required for star ratings display |
{
"@context": "https://schema.org",
"@type": "AmusementPark",
"name": "Your Amusement Park Name",
"address": {
"@type": "PostalAddress",
"streetAddress": "123 Park Avenue",
"addressLocality": "City",
"addressRegion": "State",
"postalCode": "12345",
"addressCountry": "US"
},
"telephone": "+1-555-123-4567"
}{
"@context": "https://schema.org",
"@type": "AmusementPark",
"@id": "https://example.com/park/#amusementpark",
"name": "Adventure Land Theme Park",
"alternateName": "Adventure Land",
"description": "Family-friendly amusement park featuring thrilling roller coasters, water rides, live entertainment, and character meet-and-greets. Perfect destination for families and thrill-seekers with rides for all ages.",
"url": "https://example.com/park",
"telephone": "+1-555-ADVENTURE",
"priceRange": "$$$",
"image": [
{
"@type": "ImageObject",
"url": "https://example.com/images/park-entrance.jpg",
"width": 1200,
"height": 800,
"caption": "Adventure Land Theme Park entrance"
}
],
"address": {
"@type": "PostalAddress",
"@id": "https://example.com/park/#address",
"streetAddress": "123 Adventure Boulevard",
"addressLocality": "Springfield",
"addressRegion": "IL",
"postalCode": "62701",
"addressCountry": "US"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 39.7817,
"longitude": -89.6501
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Saturday",
"Sunday"
],
"opens": "10:00",
"closes": "20:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "11:00",
"closes": "19:00"
}
],
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": 4.5,
"reviewCount": 1250,
"bestRating": 5,
"worstRating": 1
},
"review": [
{
"@type": "Review",
"author": {
"@type": "Person",
"name": "Sarah Johnson"
},
"reviewRating": {
"@type": "Rating",
"ratingValue": 5,
"bestRating": 5
},
"reviewBody": "Amazing family fun! The roller coasters are thrilling and the kids' area is perfect!"
}
],
"knowsAbout": [
"Theme Park Rides",
"Family Entertainment",
"Water Rides",
"Live Shows"
],
"slogan": "Where Adventure Begins"
}{
"@context": "https://schema.org",
"@type": "AmusementPark",
"@id": "https://example.com/park/#amusementpark",
"name": "Adventure Land Family Amusement Park",
"alternateName": [
"Adventure Land",
"Adventure Land Park"
],
"description": "World-class family amusement park featuring over 50 thrilling attractions, water park with lazy river, live entertainment shows, character dining experiences, and seasonal festivals. Award-winning park voted 'Best Family Destination' for 5 consecutive years.",
"url": "https://example.com/park",
"telephone": "+1-555-ADVENTURE",
"email": "[email protected]",
"priceRange": "$$$",
"image": [
{
"@type": "ImageObject",
"url": "https://example.com/images/park-aerial.jpg",
"width": 1200,
"height": 800,
"caption": "Adventure Land aerial view"
},
{
"@type": "ImageObject",
"url": "https://example.com/images/roller-coaster.jpg",
"width": 1000,
"height": 750,
"caption": "Thunder Bolt roller coaster"
},
{
"@type": "ImageObject",
"url": "https://example.com/images/water-park.jpg",
"width": 900,
"height": 600,
"caption": "Wave Pool and water attractions"
}
],
"logo": {
"@type": "ImageObject",
"url": "https://example.com/images/logo.svg",
"width": 300,
"height": 100
},
"address": {
"@type": "PostalAddress",
"@id": "https://example.com/park/#address",
"streetAddress": "123 Adventure Boulevard",
"addressLocality": "Springfield",
"addressRegion": "IL",
"postalCode": "62701",
"addressCountry": "US"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 39.7817,
"longitude": -89.6501
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Saturday",
"Sunday"
],
"opens": "10:00",
"closes": "20:00",
"validFrom": "2024-05-01",
"validThrough": "2024-09-30"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "11:00",
"closes": "19:00",
"validFrom": "2024-05-01",
"validThrough": "2024-09-30"
}
],
"aggregateRating": {
"@type": "AggregateRating",
"@id": "https://example.com/park/#aggregate-rating",
"ratingValue": 4.7,
"reviewCount": 2850,
"bestRating": 5,
"worstRating": 1,
"ratingExplanation": "Based on 2,850 verified guest reviews across Google, TripAdvisor, and our website"
},
"review": [
{
"@type": "Review",
"@id": "https://example.com/reviews/family-fun/",
"author": {
"@type": "Person",
"name": "Mike Rodriguez",
"image": "https://example.com/images/reviewers/mike.jpg"
},
"reviewRating": {
"@type": "Rating",
"ratingValue": 5,
"bestRating": 5
},
"reviewBody": "Outstanding family entertainment! The kids loved the character shows, and the adults enjoyed the thrilling roller coasters. Clean facilities, friendly staff, and great food options. Worth every penny for an amazing day out!",
"datePublished": "2024-01-15",
"publisher": {
"@type": "Organization",
"name": "Google Reviews"
}
}
],
"event": [
{
"@type": "Festival",
"@id": "https://example.com/events/summer-festival/",
"name": "Summer Splash Festival",
"description": "Annual summer festival with extended hours, special shows, character appearances, and seasonal treats throughout the park.",
"startDate": "2024-07-01",
"endDate": "2024-08-31",
"location": {
"@id": "https://example.com/park/#amusementpark"
},
"performer": [
{
"@type": "PerformingGroup",
"name": "Adventure Land Character Cast"
}
],
"offers": {
"@type": "Offer",
"@id": "https://example.com/tickets/summer-festival/",
"name": "Festival Admission",
"price": "75.00",
"priceCurrency": "USD",
"availability": "https://schema.org/InStock",
"validFrom": "2024-07-01"
}
}
],
"hasOfferCatalog": {
"@type": "OfferCatalog",
"@id": "https://example.com/park/#attractions",
"name": "Park Attractions and Services",
"description": "Complete guide to rides, shows, and services",
"itemListElement": [
{
"@type": "Offer",
"@id": "https://example.com/attractions/roller-coasters/",
"itemOffered": {
"@type": "TouristAttraction",
"@id": "https://example.com/attractions/thunder-bolt/",
"name": "Thunder Bolt Roller Coaster",
"description": "High-speed wooden roller coaster with multiple inversions and breathtaking drops. Height requirement: 48 inches.",
"image": "https://example.com/images/thunder-bolt.jpg",
"additionalProperty": {
"@type": "PropertyValue",
"name": "Height Requirement",
"value": "48 inches"
}
},
"availability": "https://schema.org/InStock"
},
{
"@type": "Offer",
"@id": "https://example.com/attractions/water-rides/",
"itemOffered": {
"@type": "TouristAttraction",
"name": "Wave Pool and Water Rides",
"description": "Exciting water park area with wave pool, lazy river, and family-friendly water slides.",
"additionalProperty": {
"@type": "PropertyValue",
"name": "Depth",
"value": "3-6 feet"
}
},
"availability": "https://schema.org/InStock"
}
]
},
"makesOffer": [
{
"@type": "Offer",
"@id": "https://example.com/tickets/general-admission/",
"itemOffered": {
"@type": "Service",
"name": "General Admission Ticket",
"description": "One-day admission ticket to Adventure Land with access to all rides and attractions"
},
"price": "65.00",
"priceCurrency": "USD",
"priceValidUntil": "2024-12-31",
"availability": "https://schema.org/InStock"
},
{
"@type": "Offer",
"@id": "https://example.com/tickets/fast-pass/",
"itemOffered": {
"@type": "Service",
"name": "Fast Pass Service",
"description": "Skip-the-line service for popular attractions and rides"
},
"price": "25.00",
"priceCurrency": "USD",
"availability": "https://schema.org/InStock"
}
],
"starRating": {
"@type": "Rating",
"ratingValue": 4.5,
"bestRating": 5,
"author": {
"@type": "Organization",
"name": "Amusement Park Association Awards"
}
},
"knowsAbout": [
"Theme Park Attractions",
"Roller Coasters",
"Water Rides",
"Family Entertainment",
"Live Shows",
"Character Experiences",
"Seasonal Festivals"
],
"slogan": "Creating Magical Memories Since 1985",
"foundingDate": "1985-05-15",
"numberOfEmployees": {
"@type": "QuantitativeValue",
"value": 450
},
"sameAs": [
"https://facebook.com/adventureland",
"https://instagram.com/adventureland_park",
"https://tiktok.com/@adventurelandpark",
"https://youtube.com/adventureland"
],
"areaServed": [
{
"@type": "State",
"name": "Illinois",
"addressCountry": "US"
},
{
"@type": "State",
"name": "Missouri",
"addressCountry": "US"
},
{
"@type": "State",
"name": "Indiana",
"addressCountry": "US"
}
],
"containedInPlace": {
"@type": "City",
"name": "Springfield",
"addressRegion": "IL",
"addressCountry": "US"
}
}Complete business address for local search
Precise location for maps integration
Detailed operating hours for theme parks
Festivals and special entertainment events
Visitor review and rating data
Tickets, attractions, and services
Error: "Address must be a PostalAddress object or valid text format"
Why it happens: Address field requires proper PostalAddress object structure for local rich results.
How to fix: Convert plain text address to complete PostalAddress object with all required components.
Error: "knowsAbout property required for entertainment venues"
Why it happens: Google requires information about entertainment offerings for amusement park categorization.
How to fix: Add knowsAbout array with relevant entertainment and attraction types.
Warning: "Opening hours should use 24-hour format (HH:MM)"
Why it happens: Operating hours must follow specific format for proper display.
How to fix: Use 24-hour format and proper dayOfWeek specification for theme park hours.
Warning: "Event objects missing required date information"
Why it happens: Festival and event listings need complete date information for proper display.
How to fix: Add startDate and endDate to all entertainment events.
Warnings indicate missing optional fields that significantly impact local entertainment venue SEO performance and rich results eligibility. Unlike errors, warnings don't break validation but reduce the effectiveness of your structured data.
Amusement Park schema is not strictly required for theme parks, but it's highly recommended for entertainment venues wanting to appear in local family attraction search results. It provides Google with structured data that can enhance visibility in entertainment and recreation queries.
Amusement Park schema complements Google My Business listings by providing additional structured data about attractions and entertainment offerings. The information should match exactly between your schema markup and GMB profile to avoid conflicts and maximize rich results eligibility.
Yes, Amusement Park schema supports detailed attraction information through the hasOfferCatalog property. You can include ride descriptions, height requirements, thrill levels, and availability for enhanced entertainment search results.
Google supports Amusement Park schema for all types of entertainment venues including theme parks, amusement parks, water parks, and family entertainment centers. The schema works well for both seasonal and year-round operations.
Use Google's Rich Results Test or Schema Markup Validator. Check for proper address formatting, valid opening hours, complete entertainment information, and ensure all event data follows the correct structure. Test with different attraction categories and seasonal events.
Missing critical fields like address or entertainment information prevent rich results eligibility. Missing optional fields reduce SEO benefits but don't break validation. Always prioritize complete, accurate local entertainment venue information.
Yes, Amusement Park schema can enhance visibility in family destination and vacation searches when combined with attraction information and family-friendly details. Include comprehensive entertainment offerings and accessibility information for better family-focused queries.
Update Amusement Park schema whenever attractions change, seasonal events are added, or business information changes. Keep it synchronized with your Google My Business listing and current attraction status for optimal local entertainment SEO performance.
Yes, Amusement Park schema works well for seasonal entertainment venues. Include seasonal operating hours and events in your openingHoursSpecification and event arrays to accurately reflect your operating schedule.
Amusement Park schema itself doesn't directly affect Core Web Vitals, but rich local results from proper schema implementation can improve user engagement metrics that influence search rankings and Core Web Vitals scoring.
Official Google documentation for local business structured data
Complete Amusement Park schema specification
See also: LocalBusiness schema, Organization schema, Event schema, TouristAttraction schema, PostalAddress schema, GeoCoordinates schema, AggregateRating schema
Amusement-park schema provides structured data for amusement-park content and information. It helps search engines understand content details and enables rich results in search listings.
Essential properties vary by schema type but commonly include name, description, url, and image. For rich results, specific properties like author, datePublished, or offers may be required.
Amusement-park schema enables rich results in Google Search, increases click-through rates with enhanced listings, improves content visibility, and provides structured data that helps search engines better understand and display your content.
Use Amusement-park schema when your content matches the schema type definition. It provides semantic meaning to your data and enables enhanced search features.
Benefits include enhanced search appearances, improved click-through rates, better content understanding by search engines, and eligibility for rich result features like carousels, panels, or enhanced listings.