Art Gallery schema markup enhances museums, galleries, and cultural institutions with rich snippets, exhibition information, operating hours, and improved visibility in cultural and artistic searches. Perfect for museums, art galleries, and exhibition spaces.
Art Gallery schema markup provides search engines with detailed information about museums, art galleries, and cultural institutions, including exhibition data, operating hours, artwork collections, and event information. This enables enhanced local business results and improved visibility in cultural and artistic searches.
Cultural Impact: Art Gallery schema can increase local search visibility by 25-35% and improve conversion rates by displaying exhibition information, ratings, and cultural event details directly in search results for art and museum-related queries.
Art Gallery schema is eligible for Google Local Business rich results, including enhanced cultural institution listings with ratings, hours, and exhibition information.
Art Gallery schema works best when combined with Google My Business listings and cultural event platforms. Structured data should match GMB information exactly to avoid conflicts.
| Field | Required by Schema.org | Required by Google | Notes |
|---|---|---|---|
| @context | No | No | Recommended for clarity |
| @type | No | No | Required for Art Gallery markup |
| name | No | Yes | Required for local business listings |
| address | No | Yes | Blocks local rich results if missing |
| telephone | No | No | Required for contact information |
| geo | No | No | Strongly recommended for local search |
| openingHours | No | No | Required for hours display in rich results |
| aggregateRating | No | No | Required for star ratings display |
{
"@context": "https://schema.org",
"@type": "ArtGallery",
"name": "Your Art Gallery Name",
"address": {
"@type": "PostalAddress",
"streetAddress": "123 Main Street",
"addressLocality": "City",
"addressRegion": "State",
"postalCode": "12345",
"addressCountry": "US"
},
"telephone": "+1-555-123-4567"
}{
"@context": "https://schema.org",
"@type": "ArtGallery",
"@id": "https://example.com/gallery/#gallery",
"name": "Modern Art Gallery",
"alternateName": "Modern Art",
"description": "Contemporary art gallery featuring works by emerging and established artists. Specializing in modern paintings, sculptures, and digital art installations. Open to the public with guided tours available.",
"url": "https://example.com/gallery",
"telephone": "+1-555-ART",
"email": "[email protected]",
"image": [
{
"@type": "ImageObject",
"url": "https://example.com/images/gallery-exterior.jpg",
"width": 1200,
"height": 800,
"caption": "Modern Art Gallery exterior"
}
],
"address": {
"@type": "PostalAddress",
"@id": "https://example.com/gallery/#address",
"streetAddress": "123 Art District",
"addressLocality": "Springfield",
"addressRegion": "IL",
"postalCode": "62701",
"addressCountry": "US"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 39.7817,
"longitude": -89.6501
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Tuesday",
"Wednesday",
"Thursday",
"Friday",
"Saturday"
],
"opens": "10:00",
"closes": "18:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Sunday"
],
"opens": "12:00",
"closes": "16:00"
}
],
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": 4.6,
"reviewCount": 89,
"bestRating": 5,
"worstRating": 1
},
"review": [
{
"@type": "Review",
"author": {
"@type": "Person",
"name": "Art Critic"
},
"reviewRating": {
"@type": "Rating",
"ratingValue": 5,
"bestRating": 5
},
"reviewBody": "Exceptional collection of contemporary art!"
}
],
"knowsAbout": [
"Contemporary Art",
"Modern Paintings",
"Sculpture",
"Digital Art"
],
"slogan": "Where Art Meets Innovation"
}{
"@context": "https://schema.org",
"@type": "ArtGallery",
"@id": "https://example.com/gallery/#gallery",
"name": "Metropolitan Museum of Contemporary Art",
"alternateName": [
"Metropolitan Contemporary",
"MMCA"
],
"description": "World-renowned museum dedicated to contemporary and modern art from the 20th and 21st centuries. Featuring permanent collections, rotating exhibitions, educational programs, and artist workshops. Award-winning architecture with climate-controlled galleries.",
"url": "https://example.com/gallery",
"telephone": "+1-555-ART",
"email": "[email protected]",
"image": [
{
"@type": "ImageObject",
"url": "https://example.com/images/museum-exterior.jpg",
"width": 1200,
"height": 800,
"caption": "Metropolitan Museum of Contemporary Art exterior"
},
{
"@type": "ImageObject",
"url": "https://example.com/images/main-gallery.jpg",
"width": 1000,
"height": 750,
"caption": "Main exhibition gallery"
},
{
"@type": "ImageObject",
"url": "https://example.com/images/sculpture-garden.jpg",
"width": 900,
"height": 600,
"caption": "Sculpture garden and outdoor installations"
}
],
"logo": {
"@type": "ImageObject",
"url": "https://example.com/images/logo.svg",
"width": 300,
"height": 100
},
"address": {
"@type": "PostalAddress",
"@id": "https://example.com/gallery/#address",
"streetAddress": "123 Museum Plaza",
"addressLocality": "Springfield",
"addressRegion": "IL",
"postalCode": "62701",
"addressCountry": "US"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 39.7817,
"longitude": -89.6501
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Tuesday",
"Wednesday",
"Thursday",
"Friday",
"Saturday"
],
"opens": "10:00",
"closes": "18:00",
"validFrom": "2024-01-01",
"validThrough": "2024-12-31"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Sunday"
],
"opens": "12:00",
"closes": "16:00",
"validFrom": "2024-01-01",
"validThrough": "2024-12-31"
}
],
"aggregateRating": {
"@type": "AggregateRating",
"@id": "https://example.com/gallery/#aggregate-rating",
"ratingValue": 4.8,
"reviewCount": 342,
"bestRating": 5,
"worstRating": 1,
"ratingExplanation": "Based on 342 verified visitor reviews across Google, TripAdvisor, and our website"
},
"review": [
{
"@type": "Review",
"@id": "https://example.com/reviews/exceptional-collection/",
"author": {
"@type": "Person",
"name": "Dr. Elena Vasquez",
"jobTitle": "Art History Professor",
"worksFor": {
"@type": "EducationalOrganization",
"name": "Springfield University"
}
},
"reviewRating": {
"@type": "Rating",
"ratingValue": 5,
"bestRating": 5
},
"reviewBody": "The Metropolitan Museum of Contemporary Art is a masterpiece itself. The collection spans from early modernism to cutting-edge digital installations. The audio guide is exceptional, and the café serves inspired cuisine. A must-visit for art lovers!",
"datePublished": "2024-01-15",
"publisher": {
"@type": "Organization",
"name": "Google Reviews"
}
}
],
"event": [
{
"@type": "ExhibitionEvent",
"@id": "https://example.com/events/digital-dreams/",
"name": "Digital Dreams: New Media Art",
"description": "Groundbreaking exhibition exploring the intersection of technology and contemporary art through interactive installations, AI-generated works, and virtual reality experiences.",
"startDate": "2024-03-01",
"endDate": "2024-06-30",
"location": {
"@id": "https://example.com/gallery/#gallery"
},
"performer": [
{
"@type": "Person",
"name": "Maria Chen",
"jobTitle": "Digital Artist"
}
],
"offers": {
"@type": "Offer",
"price": "25.00",
"priceCurrency": "USD",
"availability": "https://schema.org/InStock",
"validFrom": "2024-03-01"
},
"image": "https://example.com/images/digital-dreams-exhibit.jpg"
}
],
"hasOfferCatalog": {
"@type": "OfferCatalog",
"@id": "https://example.com/gallery/#services",
"name": "Gallery Services and Programs",
"description": "Educational programs, tours, and special events",
"itemListElement": [
{
"@type": "Offer",
"@id": "https://example.com/services/guided-tours/",
"itemOffered": {
"@type": "Service",
"@id": "https://example.com/services/guided-tours-service/",
"name": "Guided Gallery Tours",
"description": "Expert-led tours of current exhibitions with art historical context and artist insights",
"serviceType": "Educational Service"
},
"priceRange": "$15 - $25",
"availability": "https://schema.org/InStock"
},
{
"@type": "Offer",
"@id": "https://example.com/services/artist-workshops/",
"itemOffered": {
"@type": "Service",
"name": "Artist Workshops",
"description": "Hands-on art workshops and creative sessions for all ages and skill levels",
"serviceType": "Educational Service"
},
"priceRange": "$45 - $125",
"availability": "https://schema.org/InStock"
}
]
},
"makesOffer": [
{
"@type": "Offer",
"@id": "https://example.com/services/membership/",
"itemOffered": {
"@type": "Service",
"name": "Museum Membership",
"description": "Annual membership with unlimited access, member events, and special privileges"
},
"price": "85.00",
"priceCurrency": "USD",
"priceValidUntil": "2024-12-31",
"availability": "https://schema.org/InStock"
}
],
"starRating": {
"@type": "Rating",
"ratingValue": 4.7,
"bestRating": 5,
"author": {
"@type": "Organization",
"name": "American Association of Museums"
}
},
"knowsAbout": [
"Contemporary Art",
"Modern Art",
"Digital Art",
"Installation Art",
"Sculpture",
"Painting",
"Art Education",
"Art History"
],
"slogan": "Inspiring Art, Enriching Lives",
"foundingDate": "1975-09-15",
"numberOfEmployees": {
"@type": "QuantitativeValue",
"value": 45
},
"hasCredential": [
{
"@type": "EducationalOccupationalCredential",
"name": "Accredited Museum",
"credentialCategory": "accreditation",
"recognizedBy": {
"@type": "Organization",
"name": "American Alliance of Museums"
}
}
],
"sameAs": [
"https://facebook.com/mmca",
"https://instagram.com/metropolitan_contemporary",
"https://twitter.com/MMCA_Springfield",
"https://youtube.com/mmca"
],
"areaServed": [
{
"@type": "City",
"name": "Springfield",
"addressRegion": "IL",
"addressCountry": "US"
},
{
"@type": "State",
"name": "Illinois",
"addressCountry": "US"
}
]
}Complete business address for local search
Precise location for maps integration
Detailed operating hours for galleries
Exhibition events and special programs
Visitor review and rating data
Services like tours and memberships
Error: "Address must be a PostalAddress object or valid text format"
Why it happens: Address field requires proper PostalAddress object structure for local rich results.
How to fix: Convert plain text address to complete PostalAddress object with all required components.
Error: "knowsAbout property required for cultural institutions"
Why it happens: Google requires information about art specializations for cultural institution categorization.
How to fix: Add knowsAbout array with relevant art forms and specializations.
Warning: "Opening hours should use 24-hour format (HH:MM)"
Why it happens: Operating hours must follow specific format for proper display.
How to fix: Use 24-hour format and proper dayOfWeek specification for gallery hours.
Warning: "Event objects missing required date information"
Why it happens: Exhibition events need complete date information for proper display.
How to fix: Add startDate and endDate to all exhibition events.
Warnings indicate missing optional fields that significantly impact local cultural institution SEO performance and rich results eligibility. Unlike errors, warnings don't break validation but reduce the effectiveness of your structured data.
Art Gallery schema is not strictly required for museums and galleries, but it's highly recommended for cultural institutions wanting to appear in local art and museum search results. It provides Google with structured data that can enhance visibility in cultural and artistic queries.
Art Gallery schema complements Google My Business listings by providing additional structured data about your exhibitions and cultural offerings. The information should match exactly between your schema markup and GMB profile to avoid conflicts and maximize rich results eligibility.
Yes, Art Gallery schema supports detailed exhibition information through Event objects. You can include exhibition names, dates, descriptions, artist information, and ticket pricing for enhanced cultural search results.
Google supports Art Gallery schema for all types of art institutions including museums, galleries, cultural centers, and exhibition spaces. The schema works well for both traditional museums and contemporary art spaces.
Use Google's Rich Results Test or Schema Markup Validator. Check for proper address formatting, valid opening hours, complete cultural information, and ensure all event data follows the correct structure. Test with different exhibition types and art categories.
Missing critical fields like address or cultural information prevent rich results eligibility. Missing optional fields reduce SEO benefits but don't break validation. Always prioritize complete, accurate local cultural institution information.
Yes, Art Gallery schema can enhance visibility in cultural and artistic searches when combined with exhibition information and event details. Include comprehensive event data and art specializations for better targeting of cultural queries.
Update Art Gallery schema whenever exhibitions change, new shows open, or business information changes. Keep it synchronized with your Google My Business listing and current exhibition schedule for optimal local cultural SEO performance.
Art Gallery schema can include virtual exhibitions. For online-only galleries, consider combining Art Gallery schema with Organization schema. However, for physical locations with virtual components, Art Gallery schema may be appropriate with virtual event information.
Art Gallery schema itself doesn't directly affect Core Web Vitals, but rich local results from proper schema implementation can improve user engagement metrics that influence search rankings and Core Web Vitals scoring.
Official Google documentation for local business structured data
Complete Art Gallery schema specification
See also: LocalBusiness schema, Organization schema, Event schema, PostalAddress schema, GeoCoordinates schema, AggregateRating schema
Art-gallery schema provides structured data for art-gallery content and information. It helps search engines understand content details and enables rich results in search listings.
Essential properties vary by schema type but commonly include name, description, url, and image. For rich results, specific properties like author, datePublished, or offers may be required.
Art-gallery schema enables rich results in Google Search, increases click-through rates with enhanced listings, improves content visibility, and provides structured data that helps search engines better understand and display your content.
Use Art-gallery schema when your content matches the schema type definition. It provides semantic meaning to your data and enables enhanced search features.
Benefits include enhanced search appearances, improved click-through rates, better content understanding by search engines, and eligibility for rich result features like carousels, panels, or enhanced listings.