Auto Rental schema markup enhances car rental business visibility with rich snippets, vehicle inventory information, rental rates, and improved local search performance for transportation services. Perfect for car rental companies, airports, and vehicle rental businesses.
Auto Rental schema markup provides search engines with detailed information about car rental businesses, including vehicle inventory, rental rates, availability, and location data. This enables enhanced local business results and improved visibility in transportation and travel-related searches.
Transportation Impact: Auto Rental schema can increase local search visibility by 30-45% and improve conversion rates by displaying vehicle availability, pricing, and rental information directly in search results for travel-related queries.
Auto Rental schema is eligible for Google Local Business rich results, including enhanced transportation service listings with ratings, hours, and vehicle information.
Auto Rental schema works best when combined with Google My Business listings and travel platforms. Structured data should match GMB information exactly to avoid conflicts.
| Field | Required by Schema.org | Required by Google | Notes |
|---|---|---|---|
| @context | No | No | Recommended for clarity |
| @type | No | No | Required for Auto Rental markup |
| name | No | Yes | Required for local business listings |
| address | No | Yes | Blocks local rich results if missing |
| telephone | No | No | Required for contact information |
| geo | No | No | Strongly recommended for local search |
| openingHours | No | No | Required for hours display in rich results |
| aggregateRating | No | No | Required for star ratings display |
{
"@context": "https://schema.org",
"@type": "AutoRental",
"name": "Your Auto Rental Name",
"address": {
"@type": "PostalAddress",
"streetAddress": "123 Main Street",
"addressLocality": "City",
"addressRegion": "State",
"postalCode": "12345",
"addressCountry": "US"
},
"telephone": "+1-555-123-4567"
}{
"@context": "https://schema.org",
"@type": "AutoRental",
"@id": "https://example.com/rental/#autorental",
"name": "City Cars Auto Rental",
"alternateName": "City Cars",
"description": "Premium car rental service with wide selection of vehicles for business and leisure travel. Competitive rates, well-maintained fleet, and exceptional customer service since 2000.",
"url": "https://example.com/rental",
"telephone": "+1-555-RENTAL",
"email": "[email protected]",
"priceRange": "$$",
"image": [
{
"@type": "ImageObject",
"url": "https://example.com/images/rental-office.jpg",
"width": 1200,
"height": 800,
"caption": "City Cars Auto Rental office"
}
],
"address": {
"@type": "PostalAddress",
"@id": "https://example.com/rental/#address",
"streetAddress": "123 Airport Boulevard",
"addressLocality": "Springfield",
"addressRegion": "IL",
"postalCode": "62701",
"addressCountry": "US"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 39.7817,
"longitude": -89.6501
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "08:00",
"closes": "18:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Saturday"
],
"opens": "09:00",
"closes": "16:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Sunday"
],
"opens": "10:00",
"closes": "14:00"
}
],
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": 4.4,
"reviewCount": 156,
"bestRating": 5,
"worstRating": 1
},
"review": [
{
"@type": "Review",
"author": {
"@type": "Person",
"name": "John Smith"
},
"reviewRating": {
"@type": "Rating",
"ratingValue": 5,
"bestRating": 5
},
"reviewBody": "Excellent service and well-maintained vehicles!"
}
],
"hasOfferCatalog": {
"@type": "OfferCatalog",
"name": "Vehicle Rental Fleet",
"itemListElement": [
{
"@type": "Offer",
"itemOffered": {
"@type": "Car",
"name": "Economy Cars",
"description": "Fuel-efficient compact cars perfect for city driving"
},
"priceRange": "$29 - $49 per day"
}
]
},
"paymentAccepted": [
"Cash",
"Credit Card",
"Debit Card"
],
"currenciesAccepted": "USD",
"knowsAbout": [
"Car Rental",
"Vehicle Rental",
"Transportation Services"
],
"slogan": "Your Journey Starts Here"
}{
"@context": "https://schema.org",
"@type": "AutoRental",
"@id": "https://example.com/rental/#autorental",
"name": "City Cars Premium Auto Rental",
"alternateName": [
"City Cars",
"City Cars Rental"
],
"description": "Leading auto rental company offering premium vehicle fleet, airport locations, and comprehensive rental services. From compact cars to luxury SUVs, we provide reliable transportation solutions for business and leisure travelers with 24/7 roadside assistance.",
"url": "https://example.com/rental",
"telephone": "+1-555-RENTAL",
"email": "[email protected]",
"priceRange": "$$$",
"image": [
{
"@type": "ImageObject",
"url": "https://example.com/images/rental-lot.jpg",
"width": 1200,
"height": 800,
"caption": "City Cars vehicle rental lot"
},
{
"@type": "ImageObject",
"url": "https://example.com/images/luxury-fleet.jpg",
"width": 1000,
"height": 750,
"caption": "Premium luxury vehicle fleet"
},
{
"@type": "ImageObject",
"url": "https://example.com/images/airport-counter.jpg",
"width": 900,
"height": 600,
"caption": "Airport rental counter"
}
],
"logo": {
"@type": "ImageObject",
"url": "https://example.com/images/logo.svg",
"width": 300,
"height": 100
},
"address": {
"@type": "PostalAddress",
"@id": "https://example.com/rental/#address",
"streetAddress": "123 Airport Boulevard, Suite 100",
"addressLocality": "Springfield",
"addressRegion": "IL",
"postalCode": "62701",
"addressCountry": "US"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 39.7817,
"longitude": -89.6501
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "08:00",
"closes": "18:00",
"validFrom": "2024-01-01",
"validThrough": "2024-12-31"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Saturday"
],
"opens": "09:00",
"closes": "16:00",
"validFrom": "2024-01-01",
"validThrough": "2024-12-31"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Sunday"
],
"opens": "10:00",
"closes": "14:00",
"validFrom": "2024-01-01",
"validThrough": "2024-12-31"
}
],
"aggregateRating": {
"@type": "AggregateRating",
"@id": "https://example.com/rental/#aggregate-rating",
"ratingValue": 4.6,
"reviewCount": 289,
"bestRating": 5,
"worstRating": 1,
"ratingExplanation": "Based on 289 verified customer reviews across Google, Yelp, and our website"
},
"review": [
{
"@type": "Review",
"@id": "https://example.com/reviews/airport-service/",
"author": {
"@type": "Person",
"name": "Sarah Johnson",
"image": "https://example.com/images/reviewers/sarah.jpg"
},
"reviewRating": {
"@type": "Rating",
"ratingValue": 5,
"bestRating": 5
},
"reviewBody": "Outstanding airport service! The rental process was smooth and quick, and the vehicle was immaculate. Will definitely use City Cars again for my next trip. Highly recommend!",
"datePublished": "2024-01-15",
"publisher": {
"@type": "Organization",
"name": "Google Reviews"
}
}
],
"hasOfferCatalog": {
"@type": "OfferCatalog",
"@id": "https://example.com/rental/#fleet",
"name": "Complete Vehicle Rental Fleet",
"description": "Comprehensive fleet of rental vehicles for every need and budget",
"itemListElement": [
{
"@type": "Offer",
"@id": "https://example.com/vehicles/economy/",
"itemOffered": {
"@type": "Car",
"@id": "https://example.com/vehicles/economy-category/",
"name": "Economy Cars",
"description": "Fuel-efficient compact cars perfect for city driving and budget-conscious travelers",
"vehicleConfiguration": "Economy",
"fuelType": "Gasoline",
"numberOfDoors": 4,
"seatingCapacity": 5
},
"priceRange": "$29 - $49 per day",
"availability": "https://schema.org/InStock"
},
{
"@type": "Offer",
"@id": "https://example.com/vehicles/midsize/",
"itemOffered": {
"@type": "Car",
"name": "Midsize Sedans",
"description": "Comfortable midsize sedans ideal for business travel and families",
"vehicleConfiguration": "Midsize",
"fuelType": "Gasoline",
"numberOfDoors": 4,
"seatingCapacity": 5
},
"priceRange": "$39 - $69 per day",
"availability": "https://schema.org/InStock"
},
{
"@type": "Offer",
"@id": "https://example.com/vehicles/suv/",
"itemOffered": {
"@type": "Car",
"name": "SUVs and Crossovers",
"description": "Spacious SUVs perfect for families, outdoor activities, and extra cargo space",
"vehicleConfiguration": "SUV",
"fuelType": "Gasoline",
"numberOfDoors": 5,
"seatingCapacity": 7
},
"priceRange": "$59 - $99 per day",
"availability": "https://schema.org/InStock"
},
{
"@type": "Offer",
"@id": "https://example.com/vehicles/luxury/",
"itemOffered": {
"@type": "Car",
"name": "Luxury Vehicles",
"description": "Premium luxury sedans and SUVs for executive travel and special occasions",
"vehicleConfiguration": "Luxury",
"fuelType": "Gasoline",
"numberOfDoors": 4,
"seatingCapacity": 5
},
"priceRange": "$89 - $199 per day",
"availability": "https://schema.org/InStock"
},
{
"@type": "Offer",
"@id": "https://example.com/vehicles/van/",
"itemOffered": {
"@type": "Car",
"name": "Passenger Vans",
"description": "Spacious vans ideal for group travel, family vacations, and airport shuttles",
"vehicleConfiguration": "Van",
"fuelType": "Gasoline",
"numberOfDoors": 4,
"seatingCapacity": 12
},
"priceRange": "$79 - $149 per day",
"availability": "https://schema.org/InStock"
}
]
},
"makesOffer": [
{
"@type": "Offer",
"@id": "https://example.com/services/airport-delivery/",
"itemOffered": {
"@type": "Service",
"name": "Airport Delivery & Pickup",
"description": "Convenient airport vehicle delivery and pickup services"
},
"priceRange": "$0 - $15",
"availability": "https://schema.org/InStock"
},
{
"@type": "Offer",
"@id": "https://example.com/services/roadside-assistance/",
"itemOffered": {
"@type": "Service",
"name": "24/7 Roadside Assistance",
"description": "Round-the-clock roadside assistance and vehicle support"
},
"availability": "https://schema.org/InStock"
},
{
"@type": "Offer",
"@id": "https://example.com/services/gps-navigation/",
"itemOffered": {
"@type": "Service",
"name": "GPS Navigation Systems",
"description": "Included GPS navigation systems in all rental vehicles"
},
"availability": "https://schema.org/InStock"
}
],
"starRating": {
"@type": "Rating",
"ratingValue": 4.5,
"bestRating": 5,
"author": {
"@type": "Organization",
"name": "Auto Rental Association Awards"
}
},
"paymentAccepted": [
"Cash",
"American Express",
"MasterCard",
"Visa",
"Discover",
"PayPal"
],
"currenciesAccepted": "USD",
"knowsAbout": [
"Vehicle Rental",
"Car Rental",
"Airport Transportation",
"Business Travel",
"Leisure Travel",
"Luxury Vehicles",
"Economy Cars"
],
"slogan": "Drive Your Dreams",
"foundingDate": "2000-03-15",
"numberOfEmployees": {
"@type": "QuantitativeValue",
"value": 45
},
"hasCredential": [
{
"@type": "EducationalOccupationalCredential",
"name": "Certified Auto Rental Company",
"credentialCategory": "certification"
}
],
"sameAs": [
"https://facebook.com/citycars",
"https://instagram.com/citycars_rental",
"https://linkedin.com/company/citycars",
"https://twitter.com/citycars"
],
"areaServed": [
{
"@type": "City",
"name": "Springfield",
"addressRegion": "IL",
"addressCountry": "US"
},
{
"@type": "City",
"name": "Champaign",
"addressRegion": "IL",
"addressCountry": "US"
},
{
"@type": "City",
"name": "Urbana",
"addressRegion": "IL",
"addressCountry": "US"
},
{
"@type": "Airport",
"name": "Springfield Airport",
"iataCode": "SPI"
}
],
"containedInPlace": {
"@type": "Airport",
"name": "Springfield Airport",
"iataCode": "SPI",
"address": {
"@type": "PostalAddress",
"addressLocality": "Springfield",
"addressRegion": "IL"
}
}
}Complete business address for local search
Precise location for maps integration
Detailed operating hours for rental locations
Vehicle fleet and rental offerings
Individual vehicle specifications
Additional rental services like roadside assistance
Error: "Address must be a PostalAddress object or valid text format"
Why it happens: Address field requires proper PostalAddress object structure for local rich results.
How to fix: Convert plain text address to complete PostalAddress object with all required components.
Error: "hasOfferCatalog or makesOffer required for auto rental businesses"
Why it happens: Google requires vehicle information for auto rental businesses to be eligible for rich results.
How to fix: Add hasOfferCatalog or makesOffer with your vehicle fleet information.
Warning: "Opening hours should use 24-hour format (HH:MM)"
Why it happens: Operating hours must follow specific format for proper display.
How to fix: Use 24-hour format and proper dayOfWeek specification for rental location hours.
Warning: "Vehicle offerings missing price information"
Why it happens: Vehicle listings need pricing information for proper display.
How to fix: Add price or priceRange to all vehicle offerings.
Warnings indicate missing optional fields that significantly impact local auto rental SEO performance and rich results eligibility. Unlike errors, warnings don't break validation but reduce the effectiveness of your structured data.
Auto Rental schema is not strictly required for local SEO, but it's highly recommended for car rental businesses wanting to appear in local transportation search results. It provides Google with structured data that can enhance visibility in travel and rental-related queries.
Auto Rental schema complements Google My Business listings by providing additional structured data about your vehicle fleet. The information should match exactly between your schema markup and GMB profile to avoid conflicts and maximize rich results eligibility.
Yes, Auto Rental schema supports detailed vehicle pricing through the hasOfferCatalog and makesOffer properties. You can include daily rates, price ranges, and seasonal pricing for enhanced transportation search results.
Google supports Auto Rental schema for all types of rental vehicles including cars, SUVs, vans, trucks, and specialty vehicles. The schema works well for both individual rental locations and large rental companies.
Use Google's Rich Results Test or Schema Markup Validator. Check for proper address formatting, valid opening hours, complete vehicle information, and ensure all pricing data follows the correct structure. Test with different vehicle categories and rental locations.
Missing critical fields like address or vehicle information prevent rich results eligibility. Missing optional fields reduce SEO benefits but don't break validation. Always prioritize complete, accurate local auto rental business information.
Yes, Auto Rental schema can enhance visibility in airport and travel searches when combined with airport location information and vehicle availability. Include airport codes and shuttle services for better travel-related search results.
Update Auto Rental schema whenever vehicle pricing changes, fleet availability is modified, or business information changes. Keep it synchronized with your Google My Business listing and rental inventory for optimal local auto rental SEO performance.
Auto Rental schema is designed for professional rental businesses. For peer-to-peer car sharing services, consider using Organization schema combined with Product schema. However, if you operate as a formal rental business, Auto Rental schema may be appropriate.
Auto Rental schema itself doesn't directly affect Core Web Vitals, but rich local results from proper schema implementation can improve user engagement metrics that influence search rankings and Core Web Vitals scoring.
Official Google documentation for local business structured data
Complete Auto Rental schema specification
See also: LocalBusiness schema, Organization schema, Car schema, PostalAddress schema, GeoCoordinates schema, AggregateRating schema
Auto-rental schema provides structured data for auto-rental content and information. It helps search engines understand content details and enables rich results in search listings.
Essential properties vary by schema type but commonly include name, description, url, and image. For rich results, specific properties like author, datePublished, or offers may be required.
Auto-rental schema enables rich results in Google Search, increases click-through rates with enhanced listings, improves content visibility, and provides structured data that helps search engines better understand and display your content.
Use Auto-rental schema when your content matches the schema type definition. It provides semantic meaning to your data and enables enhanced search features.
Benefits include enhanced search appearances, improved click-through rates, better content understanding by search engines, and eligibility for rich result features like carousels, panels, or enhanced listings.