Bakery schema markup enhances your bakery, patisserie, or dessert shop visibility in local search results. Learn how to implement comprehensive bakery structured data for better local SEO and customer discovery.
Bakery schema markup provides search engines with detailed information about your bakery business, including menu items, specialty baked goods, business hours, and location data. This enables enhanced search results and better integration with food-related searches.
Fresh Content Advantage: Bakery schema can increase local search visibility by up to 45% and help customers discover your fresh-baked goods through enhanced search snippets showing your specialty items and daily selections.
Add the following JSON-LD structured data to your bakery's website. Place it in the <head> section of your HTML.
{
"@context": "https://schema.org",
"@type": "Bakery",
"@id": "https://example.com/bakery/#bakery",
"name": "Sweet Dreams Bakery & Café",
"description": "Artisan bakery specializing in fresh-baked breads, pastries, cakes, and coffee. Using traditional baking methods with premium ingredients for authentic flavors since 1985.",
"url": "https://example.com",
"telephone": "+1-555-123-4567",
"email": "[email protected]",
"address": {
"@type": "PostalAddress",
"streetAddress": "789 Bakery Lane",
"addressLocality": "Sweet Town",
"addressRegion": "ST",
"postalCode": "54321",
"addressCountry": "US"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": "40.7128",
"longitude": "-74.0060"
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "07:00",
"closes": "18:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Saturday",
"opens": "07:00",
"closes": "17:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Sunday",
"opens": "08:00",
"closes": "15:00"
}
],
"servesCuisine": [
"Bakery",
"Coffee",
"Dessert"
],
"priceRange": "$",
"paymentAccepted": [
"Cash",
"Credit Card",
"Apple Pay",
"Google Pay"
],
"currenciesAccepted": "USD",
"menu": "https://example.com/menu",
"hasMenu": {
"@type": "Menu",
"name": "Sweet Dreams Bakery Menu",
"url": "https://example.com/menu",
"hasMenuSection": [
{
"@type": "MenuSection",
"name": "Fresh Breads",
"hasMenuItem": [
{
"@type": "MenuItem",
"name": "Sourdough Boule",
"description": "Traditional sourdough bread baked fresh daily",
"offers": {
"@type": "Offer",
"price": "8.99",
"priceCurrency": "USD"
}
},
{
"@type": "MenuItem",
"name": "Croissant",
"description": "Buttery, flaky French croissant",
"offers": {
"@type": "Offer",
"price": "3.99",
"priceCurrency": "USD"
}
}
]
},
{
"@type": "MenuSection",
"name": "Cakes & Pastries",
"hasMenuItem": [
{
"@type": "MenuItem",
"name": "Chocolate Éclair",
"description": "Choux pastry filled with vanilla cream and topped with chocolate ganache",
"offers": {
"@type": "Offer",
"price": "5.99",
"priceCurrency": "USD"
}
}
]
}
]
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": 4.7,
"reviewCount": 203,
"bestRating": 5,
"worstRating": 1
},
"review": [
{
"@type": "Review",
"author": {
"@type": "Person",
"name": "Maria Garcia"
},
"reviewRating": {
"@type": "Rating",
"ratingValue": 5,
"bestRating": 5
},
"reviewBody": "Best bakery in town! Their croissants are absolutely perfect - so flaky and buttery. Worth waking up early for their fresh breads!"
}
],
"image": [
{
"@type": "ImageObject",
"url": "https://example.com/images/bakery-exterior.jpg",
"width": 1200,
"height": 800,
"caption": "Sweet Dreams Bakery exterior"
},
{
"@type": "ImageObject",
"url": "https://example.com/images/bakery-display.jpg",
"width": 1200,
"height": 800,
"caption": "Fresh baked goods display"
},
{
"@type": "ImageObject",
"url": "https://example.com/images/bakery-cafe.jpg",
"width": 1200,
"height": 800,
"caption": "Bakery café seating area"
}
],
"sameAs": [
"https://facebook.com/sweetdreamsbakery",
"https://instagram.com/sweetdreamsbakery",
"https://yelp.com/biz/sweet-dreams-bakery"
],
"acceptsReservations": false,
"hasCredential": {
"@type": "EducationalOccupationalCredential",
"name": "Certified Artisan Baker",
"credentialCategory": "Professional Certification"
}
}None required, but recommended properties provide significant local SEO value.
name - Bakery nameaddress - Complete addresstelephone - Contact numberurl - Website URLservesCuisine - Cuisine typeshasMenu - Bakery menuShowcase your bakery's offerings with detailed menu information:
{
"hasMenu": {
"@type": "Menu",
"name": "Bakery Menu",
"hasMenuSection": [
{
"@type": "MenuSection",
"name": "Artisan Breads",
"hasMenuItem": [
{
"@type": "MenuItem",
"name": "Sourdough Loaf",
"description": "Traditional sourdough bread with crispy crust",
"offers": {
"@type": "Offer",
"price": "7.99",
"priceCurrency": "USD"
}
}
]
},
{
"@type": "MenuSection",
"name": "Daily Pastries",
"hasMenuItem": [
{
"@type": "MenuItem",
"name": "Pain au Chocolat",
"description": "Flaky pastry filled with dark chocolate",
"offers": {
"@type": "Offer",
"price": "4.25",
"priceCurrency": "USD"
}
}
]
}
]
}
}Highlight your signature baked goods and daily specials:
Wedding cakes, birthday cakes, specialty occasion cakes
Sourdough, focaccia, baguettes, specialty loaves
Chocolate chip, oatmeal raisin, lemon bars, brownies
Fresh brewed coffee, espresso, specialty drinks
Enhanced appearance in local search results and Google Maps.
Better visibility in searches for bakeries, desserts, and baked goods.
Display star ratings and customer reviews in search results.
Emphasize that your baked goods are fresh, made daily, and use premium ingredients.
Keep your menu information current with seasonal specials and daily offerings.
Bakery hours are important - many customers shop early for fresh morning goods.
Highlight unique offerings like gluten-free options, vegan baked goods, or signature recipes.
Bakery schema provides structured data for bakery content and information. It helps search engines understand content details and enables rich results in search listings.
Essential properties vary by schema type but commonly include name, description, url, and image. For rich results, specific properties like author, datePublished, or offers may be required.
Bakery schema enables rich results in Google Search, increases click-through rates with enhanced listings, improves content visibility, and provides structured data that helps search engines better understand and display your content.
Use Bakery schema when your content matches the schema type definition. It provides semantic meaning to your data and enables enhanced search features.
Benefits include enhanced search appearances, improved click-through rates, better content understanding by search engines, and eligibility for rich result features like carousels, panels, or enhanced listings.