Bar or Pub schema markup enhances drinking establishment visibility with rich snippets, drink menus, operating hours, and customer reviews. Perfect for bars, pubs, taverns, and drinking venues wanting to improve local search performance and attract customers.
Bar or Pub schema markup provides search engines with detailed information about drinking establishments, including beverage menus, operating hours, customer reviews, and entertainment offerings. This enables enhanced local business results and improved visibility in bar and pub-related searches.
Hospitality Impact: Bar or Pub schema can increase local search visibility by 25-35% and improve conversion rates by displaying drink menus, ratings, and operating hours directly in search results for bar-related queries.
Bar or Pub schema is eligible for Google Local Business rich results, including enhanced drinking establishment listings with ratings, hours, and menu information.
Bar or Pub schema works best when combined with Google My Business listings and reservation systems. Structured data should match GMB information exactly to avoid conflicts.
| Field | Required by Schema.org | Required by Google | Notes |
|---|---|---|---|
| @context | No | No | Recommended for clarity |
| @type | No | No | Required for Bar or Pub markup |
| name | No | Yes | Required for local business listings |
| address | No | Yes | Blocks local rich results if missing |
| telephone | No | No | Required for contact information |
| geo | No | No | Strongly recommended for local search |
| openingHours | No | No | Required for hours display in rich results |
| aggregateRating | No | No | Required for star ratings display |
{
"@context": "https://schema.org",
"@type": "BarOrPub",
"name": "Your Bar Name",
"address": {
"@type": "PostalAddress",
"streetAddress": "123 Main Street",
"addressLocality": "City",
"addressRegion": "State",
"postalCode": "12345",
"addressCountry": "US"
},
"telephone": "+1-555-123-4567"
}{
"@context": "https://schema.org",
"@type": "BarOrPub",
"@id": "https://example.com/bar/#bar",
"name": "The Corner Pub",
"alternateName": "Corner Pub",
"description": "Historic neighborhood pub serving craft beers, classic cocktails, and pub fare. Family-owned establishment with live music and sports viewing since 1985.",
"url": "https://example.com/bar",
"telephone": "+1-555-PUB",
"priceRange": "$$",
"servesCuisine": [
"Pub",
"American",
"Bar Food"
],
"image": [
{
"@type": "ImageObject",
"url": "https://example.com/images/bar-exterior.jpg",
"width": 1200,
"height": 800,
"caption": "The Corner Pub exterior"
}
],
"address": {
"@type": "PostalAddress",
"@id": "https://example.com/bar/#address",
"streetAddress": "123 Main Street",
"addressLocality": "Springfield",
"addressRegion": "IL",
"postalCode": "62701",
"addressCountry": "US"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 39.7817,
"longitude": -89.6501
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday"
],
"opens": "16:00",
"closes": "02:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Friday",
"Saturday"
],
"opens": "16:00",
"closes": "03:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Sunday"
],
"opens": "12:00",
"closes": "22:00"
}
],
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": 4.4,
"reviewCount": 156,
"bestRating": 5,
"worstRating": 1
},
"review": [
{
"@type": "Review",
"author": {
"@type": "Person",
"name": "Mike Johnson"
},
"reviewRating": {
"@type": "Rating",
"ratingValue": 5,
"bestRating": 5
},
"reviewBody": "Great local pub with excellent craft beer selection and friendly atmosphere!"
}
],
"hasMenu": {
"@type": "Menu",
"name": "The Corner Pub Menu",
"url": "https://example.com/menu",
"hasMenuSection": [
{
"@type": "MenuSection",
"name": "Craft Beers",
"hasMenuItem": [
{
"@type": "MenuItem",
"name": "Local IPA",
"description": "House-brewed India Pale Ale with citrus notes",
"offers": {
"@type": "Offer",
"price": "6.00",
"priceCurrency": "USD"
}
}
]
}
]
},
"paymentAccepted": [
"Cash",
"Credit Card",
"Apple Pay",
"Google Pay"
],
"currenciesAccepted": "USD",
"menu": "https://example.com/menu",
"smokingAllowed": false,
"isFamilyFriendly": true
}{
"@context": "https://schema.org",
"@type": "BarOrPub",
"@id": "https://example.com/bar/#bar",
"name": "The Historic Corner Pub",
"alternateName": [
"Corner Pub",
"Historic Pub"
],
"description": "Historic neighborhood pub featuring extensive craft beer selection, classic cocktails, and live entertainment. Award-winning establishment serving pub fare, hosting live music, and offering private event spaces.",
"url": "https://example.com/bar",
"telephone": "+1-555-PUB",
"email": "[email protected]",
"priceRange": "$$",
"servesCuisine": [
"Pub",
"American",
"Bar Food",
"Comfort Food"
],
"image": [
{
"@type": "ImageObject",
"url": "https://example.com/images/bar-exterior.jpg",
"width": 1200,
"height": 800,
"caption": "Historic Corner Pub exterior"
},
{
"@type": "ImageObject",
"url": "https://example.com/images/bar-interior.jpg",
"width": 1000,
"height": 750,
"caption": "Cozy pub interior with bar and seating"
},
{
"@type": "ImageObject",
"url": "https://example.com/images/live-music.jpg",
"width": 900,
"height": 600,
"caption": "Live music entertainment"
}
],
"logo": {
"@type": "ImageObject",
"url": "https://example.com/images/logo.svg",
"width": 300,
"height": 100
},
"address": {
"@type": "PostalAddress",
"@id": "https://example.com/bar/#address",
"streetAddress": "123 Main Street",
"addressLocality": "Springfield",
"addressRegion": "IL",
"postalCode": "62701",
"addressCountry": "US"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 39.7817,
"longitude": -89.6501
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday"
],
"opens": "16:00",
"closes": "02:00",
"validFrom": "2024-01-01",
"validThrough": "2024-12-31"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Friday",
"Saturday"
],
"opens": "16:00",
"closes": "03:00",
"validFrom": "2024-01-01",
"validThrough": "2024-12-31"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Sunday"
],
"opens": "12:00",
"closes": "22:00",
"validFrom": "2024-01-01",
"validThrough": "2024-12-31"
}
],
"aggregateRating": {
"@type": "AggregateRating",
"@id": "https://example.com/bar/#aggregate-rating",
"ratingValue": 4.5,
"reviewCount": 234,
"bestRating": 5,
"worstRating": 1,
"ratingExplanation": "Based on 234 verified customer reviews across Google, Yelp, and TripAdvisor"
},
"review": [
{
"@type": "Review",
"@id": "https://example.com/reviews/great-atmosphere/",
"author": {
"@type": "Person",
"name": "Sarah Davis",
"image": "https://example.com/images/reviewers/sarah.jpg"
},
"reviewRating": {
"@type": "Rating",
"ratingValue": 5,
"bestRating": 5
},
"reviewBody": "Perfect neighborhood pub! The craft beer selection is outstanding, and the live music on weekends is fantastic. The staff is friendly and the atmosphere is exactly what you'd want from a local pub.",
"datePublished": "2024-01-15",
"publisher": {
"@type": "Organization",
"name": "Google Reviews"
}
}
],
"hasMenu": {
"@type": "Menu",
"@id": "https://example.com/menu/#menu",
"name": "Complete Corner Pub Menu",
"url": "https://example.com/menu",
"inLanguage": "en-US",
"hasMenuSection": [
{
"@type": "MenuSection",
"@id": "https://example.com/menu/#beers",
"name": "Craft Beer Selection",
"description": "Extensive selection of local and imported craft beers",
"hasMenuItem": [
{
"@type": "MenuItem",
"@id": "https://example.com/menu/local-ipa/",
"name": "Springfield IPA",
"description": "House-brewed IPA with citrus and pine notes from local hops",
"image": "https://example.com/images/menu/ipa.jpg",
"offers": {
"@type": "Offer",
"price": "6.00",
"priceCurrency": "USD",
"availability": "https://schema.org/InStock"
},
"additionalProperty": {
"@type": "PropertyValue",
"name": "ABV",
"value": "6.5%"
}
},
{
"@type": "MenuItem",
"name": "Stout of the Month",
"description": "Featured dark beer with rich coffee and chocolate notes",
"offers": {
"@type": "Offer",
"price": "7.00",
"priceCurrency": "USD"
}
}
]
},
{
"@type": "MenuSection",
"@id": "https://example.com/menu/#cocktails",
"name": "Classic Cocktails",
"description": "Traditional and house-specialty cocktails",
"hasMenuItem": [
{
"@type": "MenuItem",
"name": "Old Fashioned",
"description": "Bourbon, bitters, sugar, and orange peel - the classic way",
"offers": {
"@type": "Offer",
"price": "12.00",
"priceCurrency": "USD"
}
},
{
"@type": "MenuItem",
"name": "Corner Pub Martini",
"description": "House specialty martini with premium vodka and house-made vermouth",
"offers": {
"@type": "Offer",
"price": "14.00",
"priceCurrency": "USD"
}
}
]
},
{
"@type": "MenuSection",
"@id": "https://example.com/menu/#food",
"name": "Pub Fare",
"description": "Comfort food and classic pub dishes",
"hasMenuItem": [
{
"@type": "MenuItem",
"name": "Fish and Chips",
"description": "Beer-battered cod with hand-cut fries and tartar sauce",
"offers": {
"@type": "Offer",
"price": "16.00",
"priceCurrency": "USD"
}
}
]
}
]
},
"makesOffer": [
{
"@type": "Offer",
"@id": "https://example.com/services/private-events/",
"itemOffered": {
"@type": "Service",
"name": "Private Event Hosting",
"description": "Private party and event hosting with customizable packages"
},
"priceRange": "$500 - $2000",
"availability": "https://schema.org/InStock"
},
{
"@type": "Offer",
"@id": "https://example.com/services/live-music/",
"itemOffered": {
"@type": "Service",
"name": "Live Music Venue",
"description": "Regular live music performances and entertainment"
},
"price": "0.00",
"priceCurrency": "USD",
"availability": "https://schema.org/InStock"
}
],
"starRating": {
"@type": "Rating",
"ratingValue": 4.5,
"bestRating": 5,
"author": {
"@type": "Organization",
"name": "Best of Springfield Awards"
}
},
"paymentAccepted": [
"Cash",
"American Express",
"MasterCard",
"Visa",
"Discover",
"Apple Pay",
"Google Pay"
],
"currenciesAccepted": "USD",
"menu": "https://example.com/menu",
"smokingAllowed": false,
"isFamilyFriendly": true,
"petsAllowed": true,
"specialOpeningHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"opens": "12:00",
"closes": "03:00",
"validFrom": "2024-12-31",
"validThrough": "2025-01-01",
"description": "New Year's Eve extended hours"
}
],
"knowsAbout": [
"Craft Beer",
"Cocktail Culture",
"Live Music",
"Pub Culture",
"Local Events",
"Sports Viewing"
],
"slogan": "Your Neighborhood's Favorite Pub Since 1985",
"foundingDate": "1985-03-15",
"numberOfEmployees": {
"@type": "QuantitativeValue",
"value": 18
},
"sameAs": [
"https://facebook.com/cornerpub",
"https://instagram.com/cornerpub",
"https://yelp.com/biz/corner-pub-springfield",
"https://tripadvisor.com/cornerpub"
],
"hasCredential": {
"@type": "EducationalOccupationalCredential",
"name": "Licensed Bar & Restaurant",
"credentialCategory": "license"
},
"areaServed": [
{
"@type": "City",
"name": "Springfield",
"addressRegion": "IL",
"addressCountry": "US"
},
{
"@type": "City",
"name": "Champaign",
"addressRegion": "IL",
"addressCountry": "US"
}
],
"containedInPlace": {
"@type": "Neighborhood",
"name": "Downtown Springfield",
"address": {
"@type": "PostalAddress",
"addressLocality": "Springfield",
"addressRegion": "IL"
}
}
}Complete business address for local search
Precise location for maps integration
Detailed operating hours for bars/pubs
Structured drink menu data with pricing
Customer review and rating data
Services like private events and entertainment
Error: "Address must be a PostalAddress object or valid text format"
Why it happens: Address field requires proper PostalAddress object structure for local rich results.
How to fix: Convert plain text address to complete PostalAddress object with all required components.
Error: "servesCuisine property required for food establishment rich results"
Why it happens: Google requires cuisine type information for food and beverage business categorization.
How to fix: Add servesCuisine array with relevant cuisine types for your bar or pub.
Warning: "Opening hours should use 24-hour format (HH:MM)"
Why it happens: Operating hours must follow specific format for proper display.
How to fix: Use 24-hour format and proper dayOfWeek specification for bar/pub hours.
Warning: "Menu items missing required offers property"
Why it happens: Menu items need pricing information for proper display.
How to fix: Add offers object with price and currency to each menu item.
Warnings indicate missing optional fields that significantly impact local hospitality SEO performance and rich results eligibility. Unlike errors, warnings don't break validation but reduce the effectiveness of your structured data.
Bar or Pub schema is not strictly required for hospitality SEO, but it's highly recommended for bars, pubs, and drinking establishments wanting to appear in local bar-related search results. It provides Google with structured data that can enhance visibility in bar and pub queries.
Bar or Pub schema complements Google My Business listings by providing additional structured data about your beverage offerings and entertainment. The information should match exactly between your schema markup and GMB profile to avoid conflicts and maximize rich results eligibility.
Yes, Bar or Pub schema supports detailed drink menu information through the hasMenu property. You can include beer selections, cocktails, wine lists, descriptions, pricing, and alcohol content information for enhanced bar search results.
Google supports Bar or Pub schema for all types of drinking establishments including traditional pubs, bars, taverns, cocktail lounges, and sports bars. The schema works well for both casual and upscale drinking venues.
Use Google's Rich Results Test or Schema Markup Validator. Check for proper address formatting, valid opening hours, complete cuisine information, and ensure all menu data follows the correct structure. Test with different drink categories and entertainment offerings.
Missing critical fields like address or servesCuisine prevent rich results eligibility. Missing optional fields reduce SEO benefits but don't break validation. Always prioritize complete, accurate local bar/pub business information.
Yes, Bar or Pub schema can enhance visibility in happy hour and drink special searches when combined with menu data and pricing information. Include special opening hours and promotional offers for better targeting of time-sensitive searches.
Update Bar or Pub schema whenever menu items change, drink prices are updated, or business information changes. Keep it synchronized with your Google My Business listing and menu for optimal local bar SEO performance.
Bar or Pub schema can be appropriate for brewery taprooms or distillery tasting rooms that primarily function as drinking establishments. However, if manufacturing is the primary focus, consider Organization schema combined with Product schema for beverages.
Bar or Pub schema itself doesn't directly affect Core Web Vitals, but rich local results from proper schema implementation can improve user engagement metrics that influence search rankings and Core Web Vitals scoring.
Official Google documentation for local business structured data
Menu structured data for bars and restaurants
Complete Bar or Pub schema specification
See also: Restaurant schema, FoodEstablishment schema, Menu schema, PostalAddress schema, GeoCoordinates schema, AggregateRating schema
Bar-or-pub schema provides structured data for bar-or-pub content and information. It helps search engines understand content details and enables rich results in search listings.
Essential properties vary by schema type but commonly include name, description, url, and image. For rich results, specific properties like author, datePublished, or offers may be required.
Bar-or-pub schema enables rich results in Google Search, increases click-through rates with enhanced listings, improves content visibility, and provides structured data that helps search engines better understand and display your content.
Use Bar-or-pub schema when your content matches the schema type definition. It provides semantic meaning to your data and enables enhanced search features.
Benefits include enhanced search appearances, improved click-through rates, better content understanding by search engines, and eligibility for rich result features like carousels, panels, or enhanced listings.