Beauty Salon schema markup enhances salon and spa visibility with rich snippets, service catalogs, operating hours, and customer reviews. Perfect for beauty salons, spas, and wellness centers wanting to improve local search performance and attract beauty service customers.
Beauty Salon schema markup provides search engines with detailed information about beauty and wellness establishments, including service catalogs, operating hours, customer reviews, and treatment offerings. This enables enhanced local business results and improved visibility in beauty-related searches.
Beauty Industry Impact: Beauty Salon schema can increase local search visibility by 30-45% and improve conversion rates by displaying service information, ratings, and booking options directly in search results for beauty-related queries.
Beauty Salon schema is eligible for Google Local Business rich results, including enhanced salon and spa listings with ratings, hours, and service information.
Beauty Salon schema works best when combined with Google My Business listings and booking systems. Structured data should match GMB information exactly to avoid conflicts.
| Field | Required by Schema.org | Required by Google | Notes |
|---|---|---|---|
| @context | No | No | Recommended for clarity |
| @type | No | No | Required for Beauty Salon markup |
| name | No | Yes | Required for local business listings |
| address | No | Yes | Blocks local rich results if missing |
| telephone | No | No | Required for contact information |
| geo | No | No | Strongly recommended for local search |
| openingHours | No | No | Required for hours display in rich results |
| aggregateRating | No | No | Required for star ratings display |
{
"@context": "https://schema.org",
"@type": "BeautySalon",
"name": "Your Beauty Salon Name",
"address": {
"@type": "PostalAddress",
"streetAddress": "123 Main Street",
"addressLocality": "City",
"addressRegion": "State",
"postalCode": "12345",
"addressCountry": "US"
},
"telephone": "+1-555-123-4567"
}{
"@context": "https://schema.org",
"@type": "BeautySalon",
"@id": "https://example.com/salon/#salon",
"name": "Elegant Beauty Salon",
"alternateName": "Elegant Salon",
"description": "Full-service beauty salon offering hair styling, nail care, facials, and wellness treatments. Professional stylists with over 20 years combined experience in beauty and wellness services.",
"url": "https://example.com/salon",
"telephone": "+1-555-BEAUTY",
"email": "[email protected]",
"priceRange": "$$",
"image": [
{
"@type": "ImageObject",
"url": "https://example.com/images/salon-exterior.jpg",
"width": 1200,
"height": 800,
"caption": "Elegant Beauty Salon exterior"
}
],
"address": {
"@type": "PostalAddress",
"@id": "https://example.com/salon/#address",
"streetAddress": "123 Beauty Boulevard",
"addressLocality": "Springfield",
"addressRegion": "IL",
"postalCode": "62701",
"addressCountry": "US"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 39.7817,
"longitude": -89.6501
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "09:00",
"closes": "19:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Saturday"
],
"opens": "08:00",
"closes": "17:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Sunday"
],
"opens": "10:00",
"closes": "16:00"
}
],
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": 4.7,
"reviewCount": 89,
"bestRating": 5,
"worstRating": 1
},
"review": [
{
"@type": "Review",
"author": {
"@type": "Person",
"name": "Sarah Johnson"
},
"reviewRating": {
"@type": "Rating",
"ratingValue": 5,
"bestRating": 5
},
"reviewBody": "Amazing salon with talented stylists! My hair has never looked better!"
}
],
"hasOfferCatalog": {
"@type": "OfferCatalog",
"name": "Beauty Services",
"itemListElement": [
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Hair Cut & Style",
"description": "Professional haircut and styling service"
},
"priceRange": "$45 - $85"
}
]
},
"paymentAccepted": [
"Cash",
"Credit Card",
"Apple Pay",
"Google Pay"
],
"currenciesAccepted": "USD",
"knowsAbout": [
"Hair Styling",
"Nail Care",
"Facials",
"Beauty Treatments"
],
"slogan": "Your Beauty, Our Passion"
}{
"@context": "https://schema.org",
"@type": "BeautySalon",
"@id": "https://example.com/salon/#salon",
"name": "Elegant Beauty Salon & Spa",
"alternateName": [
"Elegant Salon",
"Elegant Beauty"
],
"description": "Premier full-service beauty salon and spa offering comprehensive hair care, nail services, skincare treatments, and wellness therapies. Award-winning stylists and therapists providing personalized beauty experiences in a luxurious, relaxing environment.",
"url": "https://example.com/salon",
"telephone": "+1-555-BEAUTY",
"email": "[email protected]",
"priceRange": "$$$",
"image": [
{
"@type": "ImageObject",
"url": "https://example.com/images/salon-exterior.jpg",
"width": 1200,
"height": 800,
"caption": "Elegant Beauty Salon luxurious exterior"
},
{
"@type": "ImageObject",
"url": "https://example.com/images/styling-station.jpg",
"width": 1000,
"height": 750,
"caption": "Professional styling stations"
},
{
"@type": "ImageObject",
"url": "https://example.com/images/spa-room.jpg",
"width": 900,
"height": 600,
"caption": "Spa treatment room"
}
],
"logo": {
"@type": "ImageObject",
"url": "https://example.com/images/logo.svg",
"width": 300,
"height": 100
},
"address": {
"@type": "PostalAddress",
"@id": "https://example.com/salon/#address",
"streetAddress": "123 Beauty Boulevard, Suite 100",
"addressLocality": "Springfield",
"addressRegion": "IL",
"postalCode": "62701",
"addressCountry": "US"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 39.7817,
"longitude": -89.6501
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "09:00",
"closes": "19:00",
"validFrom": "2024-01-01",
"validThrough": "2024-12-31"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Saturday"
],
"opens": "08:00",
"closes": "17:00",
"validFrom": "2024-01-01",
"validThrough": "2024-12-31"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Sunday"
],
"opens": "10:00",
"closes": "16:00",
"validFrom": "2024-01-01",
"validThrough": "2024-12-31"
}
],
"aggregateRating": {
"@type": "AggregateRating",
"@id": "https://example.com/salon/#aggregate-rating",
"ratingValue": 4.8,
"reviewCount": 234,
"bestRating": 5,
"worstRating": 1,
"ratingExplanation": "Based on 234 verified customer reviews across Google, Yelp, and our website"
},
"review": [
{
"@type": "Review",
"@id": "https://example.com/reviews/exceptional-service/",
"author": {
"@type": "Person",
"name": "Emily Chen",
"image": "https://example.com/images/reviewers/emily.jpg"
},
"reviewRating": {
"@type": "Rating",
"ratingValue": 5,
"bestRating": 5
},
"reviewBody": "Absolutely exceptional service! Maria did an amazing job with my color and cut. The spa facial was incredibly relaxing. This salon exceeds all expectations!",
"datePublished": "2024-01-15",
"publisher": {
"@type": "Organization",
"name": "Google Reviews"
}
}
],
"hasOfferCatalog": {
"@type": "OfferCatalog",
"@id": "https://example.com/salon/#services",
"name": "Complete Beauty Services",
"description": "Full range of professional beauty and wellness services",
"itemListElement": [
{
"@type": "Offer",
"@id": "https://example.com/services/hair-services/",
"itemOffered": {
"@type": "Service",
"@id": "https://example.com/services/hair-category/",
"name": "Hair Care Services",
"description": "Professional hair cutting, styling, coloring, and treatment services",
"serviceType": "Hair Care"
},
"priceRange": "$45 - $250",
"availability": "https://schema.org/InStock"
},
{
"@type": "Offer",
"@id": "https://example.com/services/nail-services/",
"itemOffered": {
"@type": "Service",
"name": "Nail Care Services",
"description": "Professional manicures, pedicures, and nail art services",
"serviceType": "Nail Care"
},
"priceRange": "$25 - $75",
"availability": "https://schema.org/InStock"
},
{
"@type": "Offer",
"@id": "https://example.com/services/spa-services/",
"itemOffered": {
"@type": "Service",
"name": "Spa & Skin Care",
"description": "Facial treatments, body therapies, and wellness services",
"serviceType": "Spa Treatment"
},
"priceRange": "$75 - $200",
"availability": "https://schema.org/InStock"
}
]
},
"makesOffer": [
{
"@type": "Offer",
"@id": "https://example.com/services/bridal-packages/",
"itemOffered": {
"@type": "Service",
"name": "Bridal Beauty Packages",
"description": "Complete bridal beauty packages including hair, makeup, and spa treatments"
},
"priceRange": "$200 - $500",
"availability": "https://schema.org/InStock"
},
{
"@type": "Offer",
"@id": "https://example.com/services/membership/",
"itemOffered": {
"@type": "Service",
"name": "Beauty Club Membership",
"description": "Monthly membership with discounted services and priority booking"
},
"price": "49.99",
"priceCurrency": "USD",
"priceValidUntil": "2024-12-31",
"availability": "https://schema.org/InStock"
}
],
"starRating": {
"@type": "Rating",
"ratingValue": 4.6,
"bestRating": 5,
"author": {
"@type": "Organization",
"name": "Best of Springfield Beauty Awards"
}
},
"paymentAccepted": [
"Cash",
"American Express",
"MasterCard",
"Visa",
"Discover",
"Apple Pay",
"Google Pay"
],
"currenciesAccepted": "USD",
"knowsAbout": [
"Professional Hair Styling",
"Color Correction",
"Nail Art and Care",
"Facial Treatments",
"Body Therapies",
"Makeup Application",
"Beauty Consulting"
],
"slogan": "Where Beauty Meets Excellence",
"foundingDate": "2005-03-15",
"numberOfEmployees": {
"@type": "QuantitativeValue",
"value": 15
},
"hasCredential": [
{
"@type": "EducationalOccupationalCredential",
"name": "Licensed Cosmetologists",
"credentialCategory": "license"
},
{
"@type": "EducationalOccupationalCredential",
"name": "Certified Estheticians",
"credentialCategory": "certification"
}
],
"sameAs": [
"https://facebook.com/elegantsalon",
"https://instagram.com/elegant_beauty_salon",
"https://yelp.com/biz/elegant-beauty-salon",
"https://pinterest.com/elegantsalon"
],
"areaServed": [
{
"@type": "City",
"name": "Springfield",
"addressRegion": "IL",
"addressCountry": "US"
},
{
"@type": "City",
"name": "Champaign",
"addressRegion": "IL",
"addressCountry": "US"
}
],
"containedInPlace": {
"@type": "ShoppingCenter",
"name": "Beauty District Plaza",
"address": {
"@type": "PostalAddress",
"addressLocality": "Springfield",
"addressRegion": "IL"
}
}
}Complete business address for local search
Precise location for maps integration
Detailed operating hours for salons
Service catalog and treatment offerings
Customer review and rating data
Individual beauty and wellness services
Error: "Address must be a PostalAddress object or valid text format"
Why it happens: Address field requires proper PostalAddress object structure for local rich results.
How to fix: Convert plain text address to complete PostalAddress object with all required components.
Error: "hasOfferCatalog or makesOffer required for service businesses"
Why it happens: Google requires service information for beauty businesses to be eligible for rich results.
How to fix: Add hasOfferCatalog or makesOffer with your beauty services.
Warning: "Opening hours should use 24-hour format (HH:MM)"
Why it happens: Operating hours must follow specific format for proper display.
How to fix: Use 24-hour format and proper dayOfWeek specification for salon hours.
Warning: "Service offerings missing price information"
Why it happens: Service listings need pricing information for proper display.
How to fix: Add price or priceRange to all service offerings.
Warnings indicate missing optional fields that significantly impact local beauty business SEO performance and rich results eligibility. Unlike errors, warnings don't break validation but reduce the effectiveness of your structured data.
Beauty Salon schema is not strictly required for local SEO, but it's highly recommended for salons and spas wanting to appear in local beauty search results. It provides Google with structured data that can enhance visibility in beauty-related queries.
Beauty Salon schema complements Google My Business listings by providing additional structured data about your beauty services. The information should match exactly between your schema markup and GMB profile to avoid conflicts and maximize rich results eligibility.
Yes, Beauty Salon schema supports detailed service pricing through the hasOfferCatalog and makesOffer properties. You can include price ranges, individual service costs, and package pricing for enhanced beauty search results.
Google supports Beauty Salon schema for all types of beauty and wellness establishments including hair salons, nail salons, spas, barber shops, and full-service beauty centers. The schema works well for both individual practitioners and large salons.
Use Google's Rich Results Test or Schema Markup Validator. Check for proper address formatting, valid opening hours, complete service information, and ensure all pricing data follows the correct structure. Test with different beauty service categories.
Missing critical fields like address or service information prevent rich results eligibility. Missing optional fields reduce SEO benefits but don't break validation. Always prioritize complete, accurate local beauty business information.
Yes, Beauty Salon schema can enhance visibility in appointment booking searches when combined with service information and booking system integration. Include comprehensive service catalogs and contact information for better booking-related search results.
Update Beauty Salon schema whenever service prices change, new treatments are added, or business information changes. Keep it synchronized with your Google My Business listing and service menu for optimal local beauty SEO performance.
Beauty Salon schema is designed for fixed-location beauty businesses. For mobile beauty services, consider using Organization schema combined with Service schema. However, if you have a studio location, Beauty Salon schema may be appropriate.
Beauty Salon schema itself doesn't directly affect Core Web Vitals, but rich local results from proper schema implementation can improve user engagement metrics that influence search rankings and Core Web Vitals scoring.
Official Google documentation for local business structured data
Complete Beauty Salon schema specification
See also: LocalBusiness schema, Organization schema, Service schema, PostalAddress schema, GeoCoordinates schema, AggregateRating schema
Beauty-salon schema provides structured data for beauty-salon content and information. It helps search engines understand content details and enables rich results in search listings.
Essential properties vary by schema type but commonly include name, description, url, and image. For rich results, specific properties like author, datePublished, or offers may be required.
Beauty-salon schema enables rich results in Google Search, increases click-through rates with enhanced listings, improves content visibility, and provides structured data that helps search engines better understand and display your content.
Use Beauty-salon schema when your content matches the schema type definition. It provides semantic meaning to your data and enables enhanced search features.
Benefits include enhanced search appearances, improved click-through rates, better content understanding by search engines, and eligibility for rich result features like carousels, panels, or enhanced listings.