Learn about Brand schema markup for company branding and product identity.
Brand schema markup helps search engines understand your company's identity, values, and brand recognition elements. It provides structured data about your brand's name, logo, description, slogan, and other identifying characteristics.
Most websites mention their brand name and logo, but without schema markup, search engines only see "some text and an image." Brand schema tells search engines that these are structured brand identity elements that represent your company.
The key insight:
Brand schema transforms your logo and company name from "pretty website elements" into "structured brand identity" that search engines can understand and potentially display in rich results.
Enhanced brand visibility in search results and knowledge panels.
Establishes credibility and authority in search engine results.
Potential for enhanced brand listings and brand knowledge panels.
{
"@context": "https://schema.org",
"@type": "Brand",
"name": "Your Brand Name",
"url": "https://yourbrand.com",
"logo": "https://yourbrand.com/logo.svg",
"description": "Brand description",
"slogan": "Your brand slogan"
}{
"@context": "https://schema.org",
"@type": "Brand",
"name": "Apple",
"url": "https://apple.com",
"logo": "https://apple.com/apple-logo.svg",
"description": "Apple Inc. is an American multinational technology company headquartered in Cupertino, California.",
"slogan": "Think Different",
"founder": {
"@type": "Person",
"name": "Steve Jobs"
},
"foundingDate": "1976-04-01",
"sameAs": [
"https://facebook.com/apple",
"https://twitter.com/apple",
"https://instagram.com/apple"
]
}Copy the schema above to implement Brand markup on your website.
Place the Brand schema in the <head> section of your homepage:
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Brand",
"name": "Apple",
"url": "https://apple.com",
"logo": "https://apple.com/apple-logo.svg",
"description": "Apple Inc. is an American multinational technology company headquartered in Cupertino, California.",
"slogan": "Think Different",
"founder": {
"@type": "Person",
"name": "Steve Jobs"
},
"foundingDate": "1976-04-01",
"sameAs": [
"https://facebook.com/apple",
"https://twitter.com/apple",
"https://instagram.com/apple"
]
}
</script>If your company owns multiple brands, create separate Brand schemas for each.
Brand schema works well alongside Organization schema for comprehensive company representation.
Brand schema enhances other rich results but doesn't directly enable brand-specific rich results features.
Important Notes
Brand schema describes your company's identity, including name, logo, description, slogan, and other brand elements that help establish your brand recognition in search results.
Place Brand schema on your homepage or about page. For multi-brand companies, create separate Brand schemas for each brand you want to define.
Organization schema describes your company structure, while Brand schema focuses on brand identity. They complement each other - use both for comprehensive company representation.
Yes! Brand schema works for both company brands and product brands. Use it to define manufacturer brands, product line brands, or any named brand entity.
While Brand schema itself doesn't directly enable rich results, it provides structured brand data that can enhance knowledge panels and brand-related search features.
Use our free schema validator to test your Brand markup implementation.
Brand schema provides structured data for brand content and information. It helps search engines understand content details and enables rich results in search listings.
Essential properties vary by schema type but commonly include name, description, url, and image. For rich results, specific properties like author, datePublished, or offers may be required.
Brand schema enables rich results in Google Search, increases click-through rates with enhanced listings, improves content visibility, and provides structured data that helps search engines better understand and display your content.
Use Brand schema when your content matches the schema type definition. It provides semantic meaning to your data and enables enhanced search features.
Benefits include enhanced search appearances, improved click-through rates, better content understanding by search engines, and eligibility for rich result features like carousels, panels, or enhanced listings.