Clothing Store schema markup enhances retail business visibility with rich snippets, product catalogs, operating hours, and customer reviews. Perfect for apparel retailers, fashion stores, and clothing boutiques wanting to improve local search performance and product discoverability.
Clothing Store schema markup provides search engines with detailed information about apparel retailers, including product catalogs, operating hours, customer reviews, and fashion offerings. This enables enhanced local business results and improved visibility in shopping-related searches.
Fashion Retail Impact: Clothing Store schema can increase local search visibility by 25-40% and improve conversion rates by displaying fashion products, ratings, and shopping information directly in search results for apparel-related queries.
Clothing Store schema is eligible for Google Local Business rich results, including enhanced retail listings with ratings, hours, and product information.
Clothing Store schema works best when combined with Google My Business listings and Product schema. Structured data should match GMB information exactly to avoid conflicts.
| Field | Required by Schema.org | Required by Google | Notes |
|---|---|---|---|
| @context | No | No | Recommended for clarity |
| @type | No | No | Required for Clothing Store markup |
| name | No | Yes | Required for local business listings |
| address | No | Yes | Blocks local rich results if missing |
| telephone | No | No | Required for contact information |
| geo | No | No | Strongly recommended for local search |
| openingHours | No | No | Required for hours display in rich results |
| aggregateRating | No | No | Required for star ratings display |
{
"@context": "https://schema.org",
"@type": "ClothingStore",
"name": "Your Clothing Store Name",
"address": {
"@type": "PostalAddress",
"streetAddress": "123 Main Street",
"addressLocality": "City",
"addressRegion": "State",
"postalCode": "12345",
"addressCountry": "US"
},
"telephone": "+1-555-123-4567"
}{
"@context": "https://schema.org",
"@type": "ClothingStore",
"@id": "https://example.com/store/#store",
"name": "Fashion Central Clothing Store",
"alternateName": "Fashion Central",
"description": "Trendy fashion destination featuring the latest clothing, shoes, and accessories for men, women, and children. Competitive prices and expert styling advice since 2008.",
"url": "https://example.com/store",
"telephone": "+1-555-FASHION",
"priceRange": "$$",
"image": [
{
"@type": "ImageObject",
"url": "https://example.com/images/store-exterior.jpg",
"width": 1200,
"height": 800,
"caption": "Fashion Central Clothing Store exterior"
}
],
"address": {
"@type": "PostalAddress",
"@id": "https://example.com/store/#address",
"streetAddress": "123 Fashion Avenue",
"addressLocality": "Springfield",
"addressRegion": "IL",
"postalCode": "62701",
"addressCountry": "US"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 39.7817,
"longitude": -89.6501
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "10:00",
"closes": "21:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Saturday"
],
"opens": "09:00",
"closes": "21:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Sunday"
],
"opens": "11:00",
"closes": "19:00"
}
],
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": 4.3,
"reviewCount": 127,
"bestRating": 5,
"worstRating": 1
},
"review": [
{
"@type": "Review",
"author": {
"@type": "Person",
"name": "Sarah Johnson"
},
"reviewRating": {
"@type": "Rating",
"ratingValue": 5,
"bestRating": 5
},
"reviewBody": "Great selection of trendy clothes at reasonable prices!"
}
],
"hasOfferCatalog": {
"@type": "OfferCatalog",
"name": "Fashion Collection",
"itemListElement": [
{
"@type": "Offer",
"itemOffered": {
"@type": "Product",
"name": "Women's Dresses",
"description": "Latest collection of women's dresses and gowns"
},
"priceRange": "$29 - $199"
}
]
},
"paymentAccepted": [
"Cash",
"Credit Card",
"Apple Pay",
"Google Pay"
],
"currenciesAccepted": "USD",
"knowsAbout": [
"Fashion Apparel",
"Clothing",
"Shoes",
"Accessories"
],
"slogan": "Your Fashion Destination"
}{
"@context": "https://schema.org",
"@type": "ClothingStore",
"@id": "https://example.com/store/#store",
"name": "Fashion Central Premium Clothing",
"alternateName": [
"Fashion Central",
"Fashion Central Store"
],
"description": "Premier fashion retailer offering designer and contemporary clothing, shoes, and accessories for the entire family. Featuring exclusive brands, personal styling services, and a seamless online-to-offline shopping experience.",
"url": "https://example.com/store",
"telephone": "+1-555-FASHION",
"email": "[email protected]",
"priceRange": "$$$",
"image": [
{
"@type": "ImageObject",
"url": "https://example.com/images/storefront.jpg",
"width": 1200,
"height": 800,
"caption": "Fashion Central modern storefront"
},
{
"@type": "ImageObject",
"url": "https://example.com/images/fitting-room.jpg",
"width": 1000,
"height": 750,
"caption": "Luxury fitting rooms"
},
{
"@type": "ImageObject",
"url": "https://example.com/images/showroom.jpg",
"width": 900,
"height": 600,
"caption": "Designer clothing showroom"
}
],
"logo": {
"@type": "ImageObject",
"url": "https://example.com/images/logo.svg",
"width": 300,
"height": 100
},
"address": {
"@type": "PostalAddress",
"@id": "https://example.com/store/#address",
"streetAddress": "123 Fashion Avenue, Suite 100",
"addressLocality": "Springfield",
"addressRegion": "IL",
"postalCode": "62701",
"addressCountry": "US"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 39.7817,
"longitude": -89.6501
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "10:00",
"closes": "21:00",
"validFrom": "2024-01-01",
"validThrough": "2024-12-31"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Saturday"
],
"opens": "09:00",
"closes": "21:00",
"validFrom": "2024-01-01",
"validThrough": "2024-12-31"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Sunday"
],
"opens": "11:00",
"closes": "19:00",
"validFrom": "2024-01-01",
"validThrough": "2024-12-31"
}
],
"aggregateRating": {
"@type": "AggregateRating",
"@id": "https://example.com/store/#aggregate-rating",
"ratingValue": 4.6,
"reviewCount": 289,
"bestRating": 5,
"worstRating": 1,
"ratingExplanation": "Based on 289 verified customer reviews across Google, Yelp, and our website"
},
"review": [
{
"@type": "Review",
"@id": "https://example.com/reviews/amazing-selection/",
"author": {
"@type": "Person",
"name": "Emily Rodriguez",
"image": "https://example.com/images/reviewers/emily.jpg"
},
"reviewRating": {
"@type": "Rating",
"ratingValue": 5,
"bestRating": 5
},
"reviewBody": "Incredible selection of designer brands at great prices. The personal styling service is fantastic and the staff is incredibly knowledgeable. My go-to fashion destination!",
"datePublished": "2024-01-15",
"publisher": {
"@type": "Organization",
"name": "Google Reviews"
}
}
],
"hasOfferCatalog": {
"@type": "OfferCatalog",
"@id": "https://example.com/store/#catalog",
"name": "Complete Fashion Collection",
"description": "Comprehensive fashion catalog for men, women, and children",
"itemListElement": [
{
"@type": "Offer",
"@id": "https://example.com/womens-fashion/",
"itemOffered": {
"@type": "Product",
"@id": "https://example.com/products/womens-collection/",
"name": "Women's Fashion",
"description": "Designer dresses, tops, pants, and accessories for women",
"category": "Women's Clothing"
},
"priceRange": "$49 - $299",
"availability": "https://schema.org/InStock"
},
{
"@type": "Offer",
"@id": "https://example.com/mens-fashion/",
"itemOffered": {
"@type": "Product",
"name": "Men's Fashion",
"description": "Contemporary men's clothing, shoes, and accessories",
"category": "Men's Clothing"
},
"priceRange": "$39 - $249",
"availability": "https://schema.org/InStock"
},
{
"@type": "Offer",
"@id": "https://example.com/shoes/",
"itemOffered": {
"@type": "Product",
"name": "Designer Shoes",
"description": "High-quality shoes for men and women from top brands",
"category": "Footwear"
},
"priceRange": "$79 - $399",
"availability": "https://schema.org/InStock"
},
{
"@type": "Offer",
"@id": "https://example.com/accessories/",
"itemOffered": {
"@type": "Product",
"name": "Fashion Accessories",
"description": "Bags, jewelry, belts, and fashion accessories",
"category": "Accessories"
},
"priceRange": "$19 - $149",
"availability": "https://schema.org/InStock"
}
]
},
"makesOffer": [
{
"@type": "Offer",
"@id": "https://example.com/services/personal-styling/",
"itemOffered": {
"@type": "Service",
"name": "Personal Styling Service",
"description": "One-on-one personal styling consultation with fashion experts"
},
"price": "75.00",
"priceCurrency": "USD",
"priceValidUntil": "2024-12-31",
"availability": "https://schema.org/InStock"
},
{
"@type": "Offer",
"@id": "https://example.com/services/alterations/",
"itemOffered": {
"@type": "Service",
"name": "Clothing Alterations",
"description": "Professional tailoring and clothing alteration services"
},
"priceRange": "$15 - $50",
"availability": "https://schema.org/InStock"
}
],
"starRating": {
"@type": "Rating",
"ratingValue": 4.5,
"bestRating": 5,
"author": {
"@type": "Organization",
"name": "Fashion Retail Awards"
}
},
"paymentAccepted": [
"Cash",
"American Express",
"MasterCard",
"Visa",
"Discover",
"PayPal",
"Apple Pay",
"Google Pay"
],
"currenciesAccepted": "USD",
"knowsAbout": [
"Fashion Design",
"Apparel",
"Designer Clothing",
"Fashion Trends",
"Personal Styling",
"Fashion Retail",
"Clothing Alterations"
],
"slogan": "Where Style Meets Affordability",
"foundingDate": "2008-03-15",
"numberOfEmployees": {
"@type": "QuantitativeValue",
"value": 25
},
"sameAs": [
"https://facebook.com/fashioncentral",
"https://instagram.com/fashioncentral_store",
"https://pinterest.com/fashioncentral",
"https://tiktok.com/@fashioncentral"
],
"areaServed": [
{
"@type": "City",
"name": "Springfield",
"addressRegion": "IL",
"addressCountry": "US"
},
{
"@type": "City",
"name": "Champaign",
"addressRegion": "IL",
"addressCountry": "US"
},
{
"@type": "City",
"name": "Urbana",
"addressRegion": "IL",
"addressCountry": "US"
}
],
"containedInPlace": {
"@type": "ShoppingCenter",
"name": "Fashion District Mall",
"address": {
"@type": "PostalAddress",
"addressLocality": "Springfield",
"addressRegion": "IL"
}
}
}Complete business address for local search
Precise location for maps integration
Detailed operating hours for retail stores
Product catalog and fashion collections
Customer review and rating data
Individual clothing and fashion products
Error: "Address must be a PostalAddress object or valid text format"
Why it happens: Address field requires proper PostalAddress object structure for local rich results.
How to fix: Convert plain text address to complete PostalAddress object with all required components.
Error: "hasOfferCatalog or makesOffer required for retail businesses"
Why it happens: Google requires product information for retail businesses to be eligible for rich results.
How to fix: Add hasOfferCatalog or makesOffer with your product offerings.
Warning: "Opening hours should use 24-hour format (HH:MM)"
Why it happens: Operating hours must follow specific format for proper display.
How to fix: Use 24-hour format and proper dayOfWeek specification for retail hours.
Warning: "Product offerings missing price information"
Why it happens: Product listings need pricing information for proper display.
How to fix: Add price or priceRange to all product offerings.
Warnings indicate missing optional fields that significantly impact local retail SEO performance and rich results eligibility. Unlike errors, warnings don't break validation but reduce the effectiveness of your structured data.
Clothing Store schema is not strictly required for retail SEO, but it's highly recommended for apparel retailers wanting to appear in local fashion search results. It provides Google with structured data that can enhance visibility in clothing and shopping-related queries.
Clothing Store schema complements Google My Business listings by providing additional structured data about your fashion products. The information should match exactly between your schema markup and GMB profile to avoid conflicts and maximize rich results eligibility.
Yes, Clothing Store schema supports detailed product pricing through the hasOfferCatalog and makesOffer properties. You can include price ranges, individual item costs, and seasonal pricing for enhanced fashion search results.
Google supports Clothing Store schema for all types of apparel retailers including boutiques, department stores, specialty shops, and fast fashion stores. The schema works well for both independent boutiques and large retail chains.
Use Google's Rich Results Test or Schema Markup Validator. Check for proper address formatting, valid opening hours, complete product information, and ensure all pricing data follows the correct structure. Test with different clothing categories and fashion products.
Missing critical fields like address or product information prevent rich results eligibility. Missing optional fields reduce SEO benefits but don't break validation. Always prioritize complete, accurate local retail business information.
Yes, Clothing Store schema can enhance visibility in fashion and clothing searches when combined with product information and categories. Include comprehensive product catalogs and fashion categories for better targeting of style-related queries.
Update Clothing Store schema whenever product lines change, prices are updated, or business information changes. Keep it synchronized with your Google My Business listing and product inventory for optimal local fashion SEO performance.
Clothing Store schema is designed for physical retail locations. For online-only fashion retailers, consider using Organization schema combined with Product schema. However, if you have a showroom or pickup location, Clothing Store schema may be appropriate.
Clothing Store schema itself doesn't directly affect Core Web Vitals, but rich local results from proper schema implementation can improve user engagement metrics that influence search rankings and Core Web Vitals scoring.
Official Google documentation for local business structured data
Product structured data for retail integration
Complete Clothing Store schema specification
See also: LocalBusiness schema, Organization schema, Product schema, PostalAddress schema, GeoCoordinates schema, AggregateRating schema
Clothing-store schema provides structured data for clothing-store content and information. It helps search engines understand content details and enables rich results in search listings.
Essential properties vary by schema type but commonly include name, description, url, and image. For rich results, specific properties like author, datePublished, or offers may be required.
Clothing-store schema enables rich results in Google Search, increases click-through rates with enhanced listings, improves content visibility, and provides structured data that helps search engines better understand and display your content.
Use Clothing-store schema when your content matches the schema type definition. It provides semantic meaning to your data and enables enhanced search features.
Benefits include enhanced search appearances, improved click-through rates, better content understanding by search engines, and eligibility for rich result features like carousels, panels, or enhanced listings.