Convenience Store schema markup enhances corner stores and quick-service retailers with rich snippets, product inventory information, 24/7 operating hours, and improved local search visibility for emergency and quick shopping needs.
Convenience Store schema markup provides search engines with detailed information about corner stores and quick-service retailers, including product inventory, 24/7 operating hours, emergency supplies, and location data. This enables enhanced local business results and improved visibility in quick shopping and emergency-related searches.
24/7 Visibility Impact: Convenience Store schema can increase local search visibility by 30-50% and improve emergency search results by displaying 24/7 availability, location data, and essential product information directly in search results for late-night and emergency queries.
Convenience Store schema is eligible for Google Local Business rich results, including enhanced corner store listings with ratings, 24/7 hours, and essential product information.
Convenience Store schema works best when combined with Google My Business listings and emergency service information. Structured data should match GMB information exactly to avoid conflicts.
| Field | Required by Schema.org | Required by Google | Notes |
|---|---|---|---|
| @context | No | No | Recommended for clarity |
| @type | No | No | Required for Convenience Store markup |
| name | No | Yes | Required for local business listings |
| address | No | Yes | Blocks local rich results if missing |
| telephone | No | No | Required for contact information |
| geo | No | No | Strongly recommended for local search |
| openingHours | No | No | Critical for 24/7 store visibility |
| aggregateRating | No | No | Required for star ratings display |
{
"@context": "https://schema.org",
"@type": "ConvenienceStore",
"name": "Your Convenience Store Name",
"address": {
"@type": "PostalAddress",
"streetAddress": "123 Main Street",
"addressLocality": "City",
"addressRegion": "State",
"postalCode": "12345",
"addressCountry": "US"
},
"telephone": "+1-555-123-4567"
}{
"@context": "https://schema.org",
"@type": "ConvenienceStore",
"@id": "https://example.com/store/#store",
"name": "Quick Stop Corner Store",
"alternateName": "Quick Stop",
"description": "Your neighborhood convenience store for quick shopping, fresh coffee, cold beverages, snacks, and everyday essentials. Open 24/7 with friendly service and competitive prices.",
"url": "https://example.com/store",
"telephone": "+1-555-QUICK",
"priceRange": "$",
"image": [
{
"@type": "ImageObject",
"url": "https://example.com/images/store-front.jpg",
"width": 1200,
"height": 800,
"caption": "Quick Stop Corner Store exterior"
}
],
"address": {
"@type": "PostalAddress",
"@id": "https://example.com/store/#address",
"streetAddress": "123 Main Street",
"addressLocality": "Springfield",
"addressRegion": "IL",
"postalCode": "62701",
"addressCountry": "US"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 39.7817,
"longitude": -89.6501
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday",
"Saturday",
"Sunday"
],
"opens": "00:00",
"closes": "23:59"
}
],
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": 4.1,
"reviewCount": 78,
"bestRating": 5,
"worstRating": 1
},
"review": [
{
"@type": "Review",
"author": {
"@type": "Person",
"name": "John Smith"
},
"reviewRating": {
"@type": "Rating",
"ratingValue": 4,
"bestRating": 5
},
"reviewBody": "Great little store with fresh coffee and friendly staff!"
}
],
"hasOfferCatalog": {
"@type": "OfferCatalog",
"name": "Store Inventory",
"itemListElement": [
{
"@type": "Offer",
"itemOffered": {
"@type": "Product",
"name": "Beverages",
"description": "Cold drinks, sodas, and refreshments"
},
"availability": "https://schema.org/InStock"
}
]
},
"paymentAccepted": [
"Cash",
"Credit Card",
"Debit Card"
],
"currenciesAccepted": "USD",
"knowsAbout": [
"Convenience Shopping",
"Snacks",
"Beverages",
"Everyday Essentials"
],
"slogan": "Your Neighborhood Quick Stop"
}{
"@context": "https://schema.org",
"@type": "ConvenienceStore",
"@id": "https://example.com/store/#store",
"name": "Quick Stop 24/7 Corner Store",
"alternateName": [
"Quick Stop",
"Quick Stop Springfield"
],
"description": "Full-service 24/7 convenience store offering fresh coffee, cold beverages, snacks, groceries, lottery tickets, ATM services, and emergency supplies. Clean, well-lit store with friendly staff and quick checkout.",
"url": "https://example.com/store",
"telephone": "+1-555-QUICK",
"email": "[email protected]",
"priceRange": "$",
"image": [
{
"@type": "ImageObject",
"url": "https://example.com/images/storefront-night.jpg",
"width": 1200,
"height": 800,
"caption": "Quick Stop Corner Store at night"
},
{
"@type": "ImageObject",
"url": "https://example.com/images/store-interior.jpg",
"width": 1000,
"height": 750,
"caption": "Well-stocked store interior"
},
{
"@type": "ImageObject",
"url": "https://example.com/images/coffee-station.jpg",
"width": 900,
"height": 600,
"caption": "Fresh coffee and beverage station"
}
],
"logo": {
"@type": "ImageObject",
"url": "https://example.com/images/logo.svg",
"width": 300,
"height": 100
},
"address": {
"@type": "PostalAddress",
"@id": "https://example.com/store/#address",
"streetAddress": "123 Main Street",
"addressLocality": "Springfield",
"addressRegion": "IL",
"postalCode": "62701",
"addressCountry": "US"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 39.7817,
"longitude": -89.6501
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday",
"Saturday",
"Sunday"
],
"opens": "00:00",
"closes": "23:59",
"validFrom": "2024-01-01",
"validThrough": "2024-12-31"
}
],
"aggregateRating": {
"@type": "AggregateRating",
"@id": "https://example.com/store/#aggregate-rating",
"ratingValue": 4.2,
"reviewCount": 156,
"bestRating": 5,
"worstRating": 1,
"ratingExplanation": "Based on 156 verified customer reviews across Google, Yelp, and our website"
},
"review": [
{
"@type": "Review",
"@id": "https://example.com/reviews/great-service/",
"author": {
"@type": "Person",
"name": "Sarah Johnson",
"image": "https://example.com/images/reviewers/sarah.jpg"
},
"reviewRating": {
"@type": "Rating",
"ratingValue": 5,
"bestRating": 5
},
"reviewBody": "Best convenience store in the area! Always clean, great selection, and the staff is incredibly friendly. Love their fresh coffee in the morning!",
"datePublished": "2024-01-15",
"publisher": {
"@type": "Organization",
"name": "Google Reviews"
}
}
],
"hasOfferCatalog": {
"@type": "OfferCatalog",
"@id": "https://example.com/store/#inventory",
"name": "Complete Store Inventory",
"description": "Full range of convenience store products and services",
"itemListElement": [
{
"@type": "Offer",
"@id": "https://example.com/products/beverages/",
"itemOffered": {
"@type": "Product",
"@id": "https://example.com/products/beverages-category/",
"name": "Cold Beverages",
"description": "Refrigerated soft drinks, energy drinks, bottled water, and juices",
"category": "Beverages"
},
"availability": "https://schema.org/InStock"
},
{
"@type": "Offer",
"@id": "https://example.com/products/snacks/",
"itemOffered": {
"@type": "Product",
"name": "Snacks & Chips",
"description": "Potato chips, pretzels, nuts, candies, and snack foods",
"category": "Snacks"
},
"availability": "https://schema.org/InStock"
},
{
"@type": "Offer",
"@id": "https://example.com/products/coffee/",
"itemOffered": {
"@type": "Product",
"name": "Fresh Coffee",
"description": "Premium brewed coffee served hot and fresh throughout the day",
"category": "Hot Beverages"
},
"offers": {
"@type": "Offer",
"price": "1.99",
"priceCurrency": "USD",
"availability": "https://schema.org/InStock"
}
},
{
"@type": "Offer",
"@id": "https://example.com/products/groceries/",
"itemOffered": {
"@type": "Product",
"name": "Grocery Essentials",
"description": "Milk, bread, eggs, and other basic grocery items",
"category": "Groceries"
},
"availability": "https://schema.org/InStock"
},
{
"@type": "Offer",
"@id": "https://example.com/products/lottery/",
"itemOffered": {
"@type": "Product",
"name": "Lottery Tickets",
"description": "State lottery tickets and scratch-off games",
"category": "Gaming"
},
"availability": "https://schema.org/InStock"
}
]
},
"makesOffer": [
{
"@type": "Offer",
"@id": "https://example.com/services/atm/",
"itemOffered": {
"@type": "Service",
"name": "ATM Services",
"description": "24/7 ATM cash withdrawal and deposit services"
},
"availability": "https://schema.org/InStock"
},
{
"@type": "Offer",
"@id": "https://example.com/services/fuel/",
"itemOffered": {
"@type": "Service",
"name": "Gas Station",
"description": "Adjacent gas station with competitive fuel prices"
},
"availability": "https://schema.org/InStock"
},
{
"@type": "Offer",
"@id": "https://example.com/services/copies/",
"itemOffered": {
"@type": "Service",
"name": "Copy & Fax Services",
"description": "Black and white copying, fax services, and document printing"
},
"priceRange": "$0.25 - $2.00",
"availability": "https://schema.org/InStock"
}
],
"paymentAccepted": [
"Cash",
"Credit Card",
"Debit Card",
"Apple Pay",
"Google Pay"
],
"currenciesAccepted": "USD",
"knowsAbout": [
"Convenience Shopping",
"Quick Meals",
"Emergency Supplies",
"Beverages",
"Snacks",
"ATM Services",
"Lottery Tickets"
],
"slogan": "Open 24/7 for Your Convenience",
"foundingDate": "1995-06-15",
"numberOfEmployees": {
"@type": "QuantitativeValue",
"value": 8
},
"sameAs": [
"https://facebook.com/quickstop",
"https://instagram.com/quickstop_store",
"https://yelp.com/biz/quick-stop-springfield"
],
"areaServed": [
{
"@type": "City",
"name": "Springfield",
"addressRegion": "IL",
"addressCountry": "US"
},
{
"@type": "City",
"name": "Champaign",
"addressRegion": "IL",
"addressCountry": "US"
}
],
"containedInPlace": {
"@type": "Neighborhood",
"name": "Downtown Springfield",
"address": {
"@type": "PostalAddress",
"addressLocality": "Springfield",
"addressRegion": "IL"
}
}
}Complete business address for local search
Precise location for maps integration
24/7 operating hours for convenience stores
Product inventory and categories
Customer review and rating data
ATM, copying, and other services
Error: "Address must be a PostalAddress object or valid text format"
Why it happens: Address field requires proper PostalAddress object structure for local rich results.
How to fix: Convert plain text address to complete PostalAddress object with all required components.
Error: "openingHours required for convenience store rich results"
Why it happens: Google requires operating hours information for convenience stores to show 24/7 availability.
How to fix: Add OpeningHoursSpecification with 24/7 hours (00:00 to 23:59) for all days.
Warning: "Opening hours should use 24-hour format (HH:MM)"
Why it happens: Operating hours must follow specific 24-hour format for proper display.
How to fix: Use 00:00 to 23:59 format and ensure all seven days are included for 24/7 stores.
Warning: "hasOfferCatalog missing product availability information"
Why it happens: Product listings need availability information for proper display.
How to fix: Add availability property to all product offerings.
Warnings indicate missing optional fields that significantly impact local convenience store SEO performance and rich results eligibility. Unlike errors, warnings don't break validation but reduce the effectiveness of your structured data.
Convenience Store schema is not strictly required for local SEO, but it's highly recommended for corner stores and quick-service retailers wanting to appear in local emergency and late-night search results. It provides Google with structured data that can enhance visibility in quick shopping queries.
Convenience Store schema complements Google My Business listings by providing additional structured data about your products and 24/7 availability. The information should match exactly between your schema markup and GMB profile to avoid conflicts and maximize rich results eligibility.
Yes, Convenience Store schema supports 24/7 operating hours through the openingHoursSpecification property. You can specify 00:00 to 23:59 for all seven days of the week to indicate constant availability for emergency and late-night shopping needs.
Google supports Convenience Store schema for all types of corner stores and quick-service retailers including traditional convenience stores, gas station stores, and neighborhood quick shops. The schema works well for both independent stores and chain operations.
Use Google's Rich Results Test or Schema Markup Validator. Check for proper address formatting, valid 24/7 operating hours, complete product information, and ensure all service data follows the correct structure. Test with different essential product categories.
Missing critical fields like address or 24/7 operating hours prevent rich results eligibility. Missing optional fields reduce SEO benefits but don't break validation. Always prioritize complete, accurate local convenience store information.
Yes, Convenience Store schema can enhance visibility in emergency and late-night searches when combined with 24/7 hours and essential product information. Include emergency supplies and constant availability for better targeting of urgent shopping needs.
Update Convenience Store schema whenever product inventory changes, hours are modified, or business information changes. Keep it synchronized with your Google My Business listing and product availability for optimal local convenience SEO performance.
Yes, if your convenience store is adjacent to or includes a gas station, you can include fuel information through the makesOffer property. Include fuel prices and availability for enhanced visibility in gas station searches.
Convenience Store schema itself doesn't directly affect Core Web Vitals, but rich local results from proper schema implementation can improve user engagement metrics that influence search rankings and Core Web Vitals scoring.
Official Google documentation for local business structured data
Complete Convenience Store schema specification
See also: LocalBusiness schema, Organization schema, Product schema, PostalAddress schema, GeoCoordinates schema, AggregateRating schema
Convenience-store schema provides structured data for convenience-store content and information. It helps search engines understand content details and enables rich results in search listings.
Essential properties vary by schema type but commonly include name, description, url, and image. For rich results, specific properties like author, datePublished, or offers may be required.
Convenience-store schema enables rich results in Google Search, increases click-through rates with enhanced listings, improves content visibility, and provides structured data that helps search engines better understand and display your content.
Use Convenience-store schema when your content matches the schema type definition. It provides semantic meaning to your data and enables enhanced search features.
Benefits include enhanced search appearances, improved click-through rates, better content understanding by search engines, and eligibility for rich result features like carousels, panels, or enhanced listings.