Learn about CreativeWork schema markup for creative and intellectual content.
CreativeWork schema markup provides structured data for creative and intellectual works including articles, blog posts, books, music, videos, research papers, and other creative content. It helps search engines understand the nature and context of your creative output.
Most websites publish creative content, but without schema markup, search engines only see "some text with a title." CreativeWork schema tells search engines that this is structured creative content with specific attributes like author, publication date, and genre.
The key insight:
CreativeWork schema transforms your content from "generic web page" into "structured creative work" that search engines can properly categorize and display.
Search engines better understand your content type and context.
Improved content discovery and relevance in search results.
May enable enhanced search results with author and date information.
{
"@context": "https://schema.org",
"@type": "CreativeWork",
"name": "Your Content Title",
"author": "Content Author",
"datePublished": "2024-01-01",
"url": "https://yourcontent.com"
}{
"@context": "https://schema.org",
"@type": "CreativeWork",
"name": "The Art of Web Development",
"headline": "Mastering Modern Web Development Techniques",
"description": "A comprehensive guide to contemporary web development practices, frameworks, and best practices for building scalable web applications.",
"author": {
"@type": "Person",
"name": "Jane Developer",
"url": "https://example.com/authors/jane"
},
"publisher": {
"@type": "Organization",
"name": "Tech Publications Inc",
"logo": {
"@type": "ImageObject",
"url": "https://example.com/logo.svg"
}
},
"datePublished": "2024-01-15",
"dateModified": "2024-01-20",
"url": "https://example.com/articles/web-development-guide",
"image": [
{
"@type": "ImageObject",
"url": "https://example.com/images/web-dev-guide.jpg",
"width": 1200,
"height": 630
}
],
"genre": [
"Technology",
"Programming",
"Web Development"
],
"keywords": [
"web development",
"javascript",
"react",
"node.js"
],
"inLanguage": "en-US",
"license": "https://creativecommons.org/licenses/by/4.0/"
}Copy the schema above to implement CreativeWork markup on your website.
Use CreativeWork for individual articles, blog posts, and editorial content that doesn't fit specific subtypes like Article or BlogPosting.
"@type": "CreativeWork"Perfect for creative writing, poetry, essays, and other literary works that need structured metadata.
genre, keywords, licenseResearch papers, tutorials, and educational materials benefit from structured metadata.
learningResourceType, educationalLevelE-books, whitepapers, reports, and other digital publications.
bookFormat, numberOfPagesCreativeWork has many subtypes. Use the most specific one available:
Place CreativeWork schema on individual content pages:
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "CreativeWork",
"name": "The Art of Web Development",
"headline": "Mastering Modern Web Development Techniques",
"description": "A comprehensive guide to contemporary web development practices, frameworks, and best practices for building scalable web applications.",
"author": {
"@type": "Person",
"name": "Jane Developer",
"url": "https://example.com/authors/jane"
},
"publisher": {
"@type": "Organization",
"name": "Tech Publications Inc",
"logo": {
"@type": "ImageObject",
"url": "https://example.com/logo.svg"
}
},
"datePublished": "2024-01-15",
"dateModified": "2024-01-20",
"url": "https://example.com/articles/web-development-guide",
"image": [
{
"@type": "ImageObject",
"url": "https://example.com/images/web-dev-guide.jpg",
"width": 1200,
"height": 630
}
],
"genre": [
"Technology",
"Programming",
"Web Development"
],
"keywords": [
"web development",
"javascript",
"react",
"node.js"
],
"inLanguage": "en-US",
"license": "https://creativecommons.org/licenses/by/4.0/"
}
</script>For pages with multiple works (like a portfolio), use an array or separate script tags for each work.
CreativeWork may enable enhanced search results depending on the specific subtype used.
Important Notes
CreativeWork schema describes creative and intellectual content like articles, books, research papers, and other original works. It provides structured metadata about authorship, publication, and content characteristics.
Use Article for news articles, blog posts, and journalistic content. Use CreativeWork for creative writing, essays, research papers, and content that doesn't fit specific Article subtypes.
Yes, you can include multiple authors using an array for the author property, or use contributor for additional contributors beyond the primary author.
For content available in multiple formats (print, digital, audio), use separate CreativeWork instances or the hasPart/workExample properties to describe different manifestations.
Yes, structured CreativeWork data helps search engines better understand and categorize your content, potentially improving content discovery and relevance in search results.
Use our free schema validator to test your CreativeWork markup implementation.
Creativework schema provides structured data for creativework content and information. It helps search engines understand content details and enables rich results in search listings.
Essential properties vary by schema type but commonly include name, description, url, and image. For rich results, specific properties like author, datePublished, or offers may be required.
Creativework schema enables rich results in Google Search, increases click-through rates with enhanced listings, improves content visibility, and provides structured data that helps search engines better understand and display your content.
Use Creativework schema when your content matches the schema type definition. It provides semantic meaning to your data and enables enhanced search features.
Benefits include enhanced search appearances, improved click-through rates, better content understanding by search engines, and eligibility for rich result features like carousels, panels, or enhanced listings.