Store schema markup enhances your retail business visibility in local search results and Google My Business. Learn how to implement comprehensive store structured data for better local SEO and customer discovery.
Store schema markup provides search engines with detailed information about your retail business, including location, hours, product categories, and business information. This enables enhanced search results and better integration with local search features.
Retail Visibility Boost: Store schema can increase local search visibility by up to 40% and improve click-through rates from local search results by displaying store information directly in search snippets.
Add the following JSON-LD structured data to your retail store's website. Place it in the <head> section of your HTML.
{
"@context": "https://schema.org",
"@type": "Store",
"@id": "https://example.com/store/#store",
"name": "TechHub Electronics Store",
"description": "Your premier destination for the latest electronics, gadgets, and tech accessories. We offer expert advice, competitive prices, and comprehensive warranties on all products.",
"url": "https://example.com",
"telephone": "+1-555-987-6543",
"email": "[email protected]",
"address": {
"@type": "PostalAddress",
"streetAddress": "456 Commerce Boulevard",
"addressLocality": "Tech City",
"addressRegion": "TC",
"postalCode": "67890",
"addressCountry": "US"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": "40.7589",
"longitude": "-73.9851"
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "10:00",
"closes": "20:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Saturday",
"opens": "10:00",
"closes": "18:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Sunday",
"opens": "12:00",
"closes": "17:00"
}
],
"priceRange": "$$",
"paymentAccepted": [
"Cash",
"Credit Card",
"Debit Card",
"Apple Pay",
"Google Pay"
],
"currenciesAccepted": "USD",
"department": [
{
"@type": "Department",
"name": "Smartphones & Accessories",
"description": "Latest smartphones, cases, and accessories"
},
{
"@type": "Department",
"name": "Laptops & Computers",
"description": "Gaming laptops, desktops, and peripherals"
},
{
"@type": "Department",
"name": "Audio & Headphones",
"description": "Wireless headphones, speakers, and audio equipment"
}
],
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": 4.3,
"reviewCount": 156,
"bestRating": 5,
"worstRating": 1
},
"review": [
{
"@type": "Review",
"author": {
"@type": "Person",
"name": "Sarah Johnson"
},
"reviewRating": {
"@type": "Rating",
"ratingValue": 5,
"bestRating": 5
},
"reviewBody": "Excellent selection of electronics and knowledgeable staff. Found exactly what I needed for my home office setup!"
}
],
"image": [
{
"@type": "ImageObject",
"url": "https://example.com/images/store-front.jpg",
"width": 1200,
"height": 800,
"caption": "TechHub Electronics Store front"
},
{
"@type": "ImageObject",
"url": "https://example.com/images/store-interior.jpg",
"width": 1200,
"height": 800,
"caption": "TechHub Electronics Store interior"
}
],
"sameAs": [
"https://facebook.com/techhub",
"https://instagram.com/techhub",
"https://twitter.com/techhub"
],
"hasOfferCatalog": {
"@type": "OfferCatalog",
"name": "Electronics Catalog",
"itemListElement": [
{
"@type": "Offer",
"itemOffered": {
"@type": "Product",
"name": "Wireless Gaming Headset",
"description": "High-quality wireless gaming headset with surround sound"
}
}
]
}
}None required, but recommended properties provide significant local SEO value.
name - Store nameaddress - Complete addresstelephone - Contact numberurl - Website URLpriceRange - Price indicatorsdepartment - Store departmentsUse the department property to organize your store's product categories and sections:
{
"department": [
{
"@type": "Department",
"name": "Electronics",
"description": "Latest gadgets and electronics"
},
{
"@type": "Department",
"name": "Clothing",
"description": "Fashion and apparel"
}
]
}Enhanced appearance in local search results and Google Maps.
Better integration with location-based search queries.
Display star ratings and customer reviews in search results.
Ensure all contact information, address, and hours are accurate and up-to-date.
Use department structure to organize products and help customers navigate your store layout.
Include professional photos of your store exterior, interior, and product displays.
Use accurate price range indicators ($, $$, $$$) that match your actual pricing.
Store schema provides structured data for store content and information. It helps search engines understand content details and enables rich results in search listings.
Essential properties vary by schema type but commonly include name, description, url, and image. For rich results, specific properties like author, datePublished, or offers may be required.
Store schema enables rich results in Google Search, increases click-through rates with enhanced listings, improves content visibility, and provides structured data that helps search engines better understand and display your content.
Use Store schema when your content matches the schema type definition. It provides semantic meaning to your data and enables enhanced search features.
Benefits include enhanced search appearances, improved click-through rates, better content understanding by search engines, and eligibility for rich result features like carousels, panels, or enhanced listings.