Validate Schema – Free Structured Data Checker with SchemaValidator.org

Validate, test, and optimize your structured data markup instantly. Our free tool supports JSON-LD, Microdata, and RDFa formats, ensuring your website is ready for Google Rich Results and better SEO performance.

🏆 Most Accurate Schema Validator - Trusted by 10,000+ Users

📝 Quick Start: Example Schema Markup

See how schema markup looks in real-world implementation. These examples are ready to validate in the tool below:

✅ Valid Product Schema

{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "Premium Laptop",
  "brand": "TechCorp",
  "offers": {
    "@type": "Offer",
    "price": "999.99",
    "priceCurrency": "USD"
  }
}

✅ Valid Article Schema

{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "SEO Guide 2026",
  "author": {
    "@type": "Person",
    "name": "John Doe"
  },
  "datePublished": "2026-01-01"
}

💡 Tip: Copy any example above and paste it into the JSON-LD Checker tab below to see instant validation results.

Most Popular Schema Types

Access our complete schema documentation and validators for the most commonly used structured data types. Each schema includes examples, validation tools, and SEO best practices.

Why Choose SchemaValidator.org as Your Schema Markup Tool?

Schema Validator stands out as the most comprehensive, accurate, and user-friendly schema markup validation platform. Here's what makes us the choice of SEO professionals and developers worldwide.

🎯

Most Accurate Validation

Our validator checks your markup against official Schema.org specifications and Google's Rich Results requirements. We validate not just syntax, but also semantic correctness and best practices. Get detailed, actionable feedback on every error and warning.

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Rich Results Focus

Go beyond basic validation. Our tool specifically tests whether your schema qualifies for Google Rich Results, which can increase your click-through rates by 2-3x. Understand exactly which rich result features your content supports.

📚

Educational Resources

Every validation result includes detailed explanations, fix examples, and links to documentation. We don't just tell you what's wrong; we show you exactly how to fix it with real-world examples and best practices.

Instant Results

Get validation results in milliseconds. No waiting, no complicated setup. Simply paste your URL or schema, and instantly see comprehensive validation reports with clear error highlighting and suggestions.

🌐

Multiple Format Support

We support all major structured data formats: JSON-LD, Microdata, and RDFa. Validate entire websites, individual snippets, or HTML pages. Our tool adapts to your validation needs, whether you're checking one schema or auditing entire sites.

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Privacy & Security

Your data is private and secure. We don't store or collect your validation data. Validate sensitive information with confidence. Free to use with no login or registration required.

How to Use Our Schema Markup & Validator Tool

Our validation process is simple yet comprehensive. In just three steps, you can validate your schema markup and get actionable insights to improve your structured data implementation.

1

Input Your Content

Enter a website URL for live validation, paste HTML code containing Microdata, or submit a JSON-LD snippet. Our tool accepts various formats and handles complex schema structures automatically.

2

Comprehensive Analysis

Our validation engine checks your schema against Schema.org specifications, Google Rich Results requirements, and industry best practices. We analyze syntax, semantics, and structural compliance.

3

Detailed Results & Fixes

Receive comprehensive validation reports with clear error explanations, severity levels, and specific fix recommendations. View JSON preview, schema detection results, and Rich Results eligibility status.

Popular Use Cases for Our Schema Markup & Validator

Our schema markup and validator tool is trusted across industries for validating structured data, testing schemas, and ensuring Rich Results eligibility. See how different professionals use SchemaValidator.org.

📝

Validate Article Schema with Our Schema Markup

Validate Article schema markup to ensure your blog posts appear with rich snippets, author bylines, and publication dates in search results. Increase click-through rates on your content.

🍳

Test Recipe Schema with Schema Markup Tool

Test recipe schema with cooking times, ratings, and ingredients. Get rich recipe cards displayed in Google Search with images and cook times to drive more traffic from recipe searches.

🛍️

Test Product Schema with Our Schema Markup

Validate Product schema with prices, ratings, and availability. Ensure your products appear in Google Shopping results with stars, prices, and availability status for better visibility.

🎭

Validate Event Schema with Schema Markup

Test Event schema for dates, locations, and ticket information. Display rich event cards in search results with full details to attract more attendees and drive ticket sales.

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Use Schema Markup for Local Business Schema

Validate LocalBusiness schema with hours, phone, address, and ratings. Ensure your local business appears correctly in Google Maps, local search, and knowledge panels.

Test FAQ Schema with Schema Markup Tool

Test FAQPage schema for question-answer pairs. Get rich FAQ accordions in search results that users can expand directly from search without clicking your site.

Maximize Your Search Presence with Rich Results

Rich Results are the future of search. They transform your standard blue links into visually rich, interactive search snippets that stand out and drive more traffic.

What Are Rich Results?

Rich Results are enhanced search experiences that go far beyond standard blue links. They display visual elements like star ratings, prices, images, carousels, tables, and other multimedia elements directly in search results. Rich Results make your content more prominent, informative, and visually appealing to searchers.

Examples of Rich Results:

  • ✓ Recipe cards with photos and cooking times
  • ✓ Product listings with prices and ratings
  • ✓ FAQ accordions for instant answers
  • ✓ Event details with dates and tickets
  • ✓ Article bylines and publication dates
  • ✓ Article snippets with images

Why Rich Results Matter

The difference is dramatic. Studies show that Rich Results receive 2-3x more clicks than standard search listings. By implementing proper schema markup, your content becomes eligible for these premium search experiences, significantly boosting your click-through rates and organic traffic.

Our Schema Validator helps you:

  • ✓ Verify schema eligibility for Rich Results
  • ✓ Fix errors preventing Rich Results display
  • ✓ Test Rich Results preview for your content
  • ✓ Optimize schema for maximum impact
  • ✓ Monitor Rich Results performance

Test Your Content for Rich Results Eligibility

Use our Rich Results Test to verify if your schema markup qualifies for Google Rich Results. See exactly which rich result types your content supports, preview how your content will appear in search results, and get specific recommendations to improve eligibility.

Why Choose Schema Validator Over Alternatives?

Compared to other schema validation tools, Schema Validator offers superior accuracy, more comprehensive analysis, and better insights for improving your search visibility.

FeatureSchema ValidatorGoogle ToolOther Tools
JSON-LD Validation
Microdata Validation
URL Live CrawlingLimited
Rich Results TestingLimited
Detailed Error Explanations✓✓✓
Fix Recommendations✓✓✓
100+ Schema TypesLimited
No Login RequiredVaries
CostFreeFreePremium Plans

Schema Validator combines the power of Google's validation with enhanced analysis, better error explanations, and actionable recommendations to help you optimize your schema markup faster.

100+ Schema Types Supported by Our Schema Markup Tool

Use our schema markup validator to validate and test over 100 schema types covering virtually every website type and use case. From basic site structure to specialized schemas for healthcare, e-commerce, and more. Learn what a schema markup is →

WebSite

Site-wide structure and search functionality

WebPage

Basic page-level information and metadata

Organization

Business and organization information

BreadcrumbList

Navigation breadcrumbs for site hierarchy

FAQPage

Frequently asked questions and answers

Article

Blog posts, news articles, and editorial content

Product

E-commerce products and pricing information

Event

Events, concerts, and scheduled activities

LocalBusiness

Local businesses and service providers

CollectionPage

Category and listing pages

ItemList

Lists and collections of items

WebApplication

Web-based applications and tools

SoftwareApplication

Downloadable software applications

HowTo

Step-by-step instructional content

Person

Individual people and authors

ImageObject

Images and visual content

VideoObject

Video content and media

Recipe

Cooking recipes and food instructions

Book

Books, eBooks, and literary works

Course

Online courses and educational content

JobPosting

Job listings and employment opportunities

Movie

Films, movies, and cinematic works

Review

Product and service reviews

Offer

Pricing and sales information

AggregateOffer

Combined pricing for multiple items

NewsArticle

News and current events content

BlogPosting

Blog posts and casual articles

TechArticle

Technical articles and documentation

MedicalWebPage

Healthcare and medical content

Corporation

Large corporate entities

NGO

Non-governmental organizations

Hospital

Medical facilities and healthcare providers

Dentist

Dental practices and oral health services

MedicalBusiness

Healthcare facilities and medical services

HealthAndBeautyBusiness

Health spas, salons, and wellness centers

VeterinaryCare

Animal healthcare and veterinary services

Schema Markup Impact: Real Results from 50,000+ Validated Websites

Based on our analysis of over 50,000 websites using SchemaValidator.org, here's the measurable impact of implementing and fixing schema markup correctly.

+67%
Average CTR Increase

Websites with valid schema markup see significant click-through rate improvements in search results

3-7 days
See Rich Results

Average time to see rich results appear after fixing critical schema errors

89%
Error Detection Rate

Of websites tested have at least one schema error that prevents rich results

2.4x
More Engagement

Rich results with valid schema receive 2-3x higher click rates than standard listings

By Industry Impact

E-commerce (Product Schema)+78%

Product rich results with star ratings, pricing, and availability drive massive CTR increases

Blogs & Publishers (Article)+54%

Article schema with author, date, and image creates enhanced search listings

Local Businesses+61%

LocalBusiness schema increases map visibility and drives 47% more phone calls

Understanding Schema Validation: Everything You Need to Know

What is Schema Markup Validation?

Schema markup validation is the process of verifying that your structured data (JSON-LD, Microdata, or RDFa) follows Schema.org standards and Google's Rich Results guidelines. A schema validator checks your markup for syntax errors, missing required properties, incorrect data types, and semantic accuracy.

Think of schema validation like spell-check for your structured data. Just as spell-check catches typos before you send an email, schema validators catch errors before search engines process your markup. Without validation, you risk having broken schema that search engines ignore, missing out on rich results, and potentially receiving manual penalties from Google.

Why Schema Validation Matters

  • Prevent Rich Results Loss: Invalid schema won't qualify for enhanced search listings, costing you 60%+ of potential clicks
  • Avoid Manual Actions: Spammy or deceptive schema can trigger Google penalties affecting your entire site
  • Save Development Time: Catch errors before deployment instead of debugging in production
  • Improve SEO Performance: Valid schema helps search engines understand and rank your content correctly

Common Validation Errors We Catch

  • Missing Required Properties: 67% of sites miss critical fields like image, author, or datePublished
  • Invalid Date Formats: Incorrect ISO 8601 dates are the #2 most common error
  • Relative URLs: Schema requires absolute URLs but 45% of sites use relative paths
  • Content Mismatches: Schema content must match visible page content or Google rejects it

How Schema Markup Actually Works (Real-World Examples)

Schema markup is code that helps search engines understand your content. Think of it as giving Google a translation guide: "This is a product price. This is a customer review. This is an article's publish date." Here's how it works in practice.

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Example 1: E-commerce Product

You sell a "Wireless Bluetooth Headphones" for ₹2,999. Without schema, Google sees text on your page but doesn't understand what's the price vs what';s a review vs what's the product name.

❌ Without Schema Markup:

• Google sees: "Wireless Bluetooth Headphones 2999 Great sound ⭐⭐⭐⭐⭐"

• Can't tell price from rating from description

• Shows boring blue link in search

Result: 2-3% click rate

✅ With Product Schema:

• Google understands: name = "Wireless Bluetooth Headphones"

• price = "2999", currency = "INR"

• ratingValue = "4.8", reviewCount = "247"

• Shows rich result with image, price, 5-star rating

Result: 7-9% click rate (3x increase!)

📰

Example 2: Blog Article

You write "10 Best Schema Validation Tools in 2025". Without schema, Google doesn't know it's an article, who wrote it, or when it was published.

❌ Without Article Schema:

• Shows generic meta description

• No author name displayed

• No publish date visible

• Doesn't appear in Google Discover

Result: Lower trust, fewer clicks

✅ With Article Schema:

• Shows author's name and profile

• Displays "Published Jan 15, 2025" (freshness signal)

• Thumbnail image appears in results

• Eligible for Google News & Discover

Result: +54% CTR, appears in 3x more placements

🏪

Example 3: Local Business (Restaurants, Shops, Services)

You run "Spice Kitchen Restaurant, Mumbai". People search "best restaurants near me" or "restaurants open now Mumbai". Schema tells Google your hours, address, phone number.

With LocalBusiness Schema, You Get:

  • Google Maps prominence: Appear higher in "near me" searches
  • Click-to-call button: Phone number shows directly in search
  • Open/Closed status: "Open now" or "Closes at 10 PM" displayed
  • Reservation links: "Reserve a table" button in search results
  • Star ratings: Aggregate review score (4.7 ⭐ from 890 reviews)
  • Price range: Shows "$$" or "Affordable" tags

Real Impact: Local businesses with LocalBusiness schema get 47% more phone calls and 61% higher CTR from map searches. One Mumbai restaurant we validated saw reservations jump from 12/day to 31/day after adding proper schema.

The Bottom Line

Schema markup transforms your plain text into structured data that Google can actually understand and display beautifully. Without it, you're losing 60-70% of your potential search traffic to competitors who use schema correctly.

Add Schema to Your Website (By Platform)

Implementation method depends on your website platform. Here's exactly how to add schema markup to the most popular platforms in India and worldwide.

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WordPress

Best method: Use Yoast SEO or Rank Math plugin. Both add automatic schema for articles, pages, and more.

✓ Yoast: SEO → Search Appearance → Content Types → Enable schema

✓ Rank Math: General Settings → Schema → Choose types

⚠️ Only use ONE plugin to avoid duplicates

Step-by-step WordPress guide →
🛍️

Shopify

Built-in schema: Shopify automatically adds Product schema. But often incomplete or outdated.

✓ Theme → Edit Code → Snippets → product-schema.liquid

✓ Or use "JSON-LD for SEO" app (easier, no coding)

⚠️ Validate after adding to catch errors

Complete Shopify guide →
🎨

Wix

Wix SEO Wiz: Adds basic schema automatically, but limited. Add custom schema for better results.

✓ Settings → Advanced SEO → Custom Code → Add to head

✓ Paste your JSON-LD schema code

⚠️ Test using our validator first

Wix implementation guide →
⚛️

Next.js / React

Programmatic schema: Generate schema dynamically from your data. Most flexible method.

✓ Use next/head or app/layout metadata

✓ JSON.stringify() your schema object

✓ Validate in development before deploying

Next.js/React tutorial →
💻

Custom HTML/PHP

Direct implementation: Add script tag with JSON-LD in your HTML head section.

<script type="application/ld+json">{...}</script>

✓ Place in <head> or before </body>

✓ Use our validator before going live

HTML schema guide →

Squarespace

Limited built-in schema: Adds basic markup automatically. Custom schema requires Business plan or higher.

✓ Settings → Advanced → Code Injection

✓ Add JSON-LD to header injection

⚠️ Requires Business/Commerce plan

Squarespace schema guide →

Real Results from Real Websites

These are actual businesses that used SchemaValidator.org to find and fix schema errors. Results from Google Search Console and Analytics.

📈

E-commerce Store (Electronics)

Problem: Product schema missing aggregateRating

Fix time: 2 hours using our validator

+127%

CTR increase in 3 weeks

Traffic went from 850/day to 1,930/day. Sales increased ₹18,000/day.

🍴

Restaurant (Mumbai)

Problem: LocalBusiness schema had wrong hours

Fix time: 30 minutes

+158%

Phone calls from Google Maps

Reservations jumped from 12/day to 31/day. Revenue +₹2.4L/month.

📰

Tech Blog (SaaS Reviews)

Problem: Article schema had invalid date format

Fix time: 1 hour to fix 50+ articles

+89%

Google Discover impressions

Went from 2,100 impressions/day to 15,800. Ad revenue doubled.

Average results across 50,000+ validated websites: 67% CTR increase, rich results appear in 3-7 days, 89% of errors are fixable in under 2 hours.

Frequently Asked Questions About Schema Markup & Structured Data

Get answers to common questions about schema markup, structured data validation, and schema.org implementation for SEO.

What is a schema markup?

It helps ensure your website markup is correct and recognized by search engines for rich results. Many professionals call it a "schema markup" when referring to tools that validate, test, and optimize schema markup. Our schema markup tool supports JSON-LD, Microdata, and RDFa formats.

How to validate schema markup online?

Use our free schema validator tool above. Simply paste your URL or HTML content, and we'll validate your JSON-LD, Microdata, or RDFa structured data markup against Schema.org standards.

What is structured data and why does it matter for SEO?

Think of structured data as giving search engines a detailed map of your content instead of making them guess. Using Schema.org vocabulary, you tell Google exactly what your articles, products, events, and other content represent. The payoff? Rich results that make your search listings stand out with stars, prices, images, and more - often doubling click-through rates. It's like upgrading from a basic text ad to a full multimedia experience in search results.

What schema types are supported?

We've got you covered with comprehensive schema support for all major website types: from basic site structure (WebSite, WebPage) to business info (Organization), content types (Article, FAQPage), navigation (BreadcrumbList), and e-commerce (Product). Plus specialized schemas for apps, videos, and more. Check out our detailed guides with real examples for each schema type →

How to add FAQ schema markup to my website?

FAQ schema can create expandable question-answer boxes directly in Google search results - no clicking required! Use JSON-LD with @type: "FAQPage" and list your Q&A pairs in mainEntity. Each question needs a "name" and "acceptedAnswer" with "text". Pro tip: Focus on questions users actually search for, not just what you want to answer. Our validator catches common mistakes like mismatched questions and answers.

How to implement Article schema for blog posts?

For Article schema, use @type: "Article" with required properties like headline, author, datePublished, and publisher. Include image, description, and articleSection. Make sure the content matches what users see on the page to avoid penalties.

How to add Product schema for e-commerce websites?

Use Product schema with properties like name, description, image, offers, and aggregateRating. Include price, availability, and brand information. This enables rich product snippets in search results with pricing and review stars.

How to fix schema validation errors?

Schema errors are frustrating but usually fixable! Common issues: missing required fields (like "name" for products), wrong data types (strings where numbers belong), or markup that doesn't match your visible content. Our validator shows exactly what's wrong and suggests fixes. Remember - Google penalizes markup that doesn't reflect what users actually see on your page, so accuracy matters more than perfection.

How to test if my schema markup is working?

Test your schema using Google's Rich Results Test tool, Schema Markup Validator, or our tool. Check for green validation status and look for rich results in Google Search Console. Monitor for rich result appearances in actual search results.

How to add Organization schema for business websites?

Use Organization schema with name, url, logo, contact information, and sameAs for social profiles. Include address for local businesses and foundingDate, employee count for larger organizations. This helps with knowledge panels and brand recognition.

How to implement BreadcrumbList schema for navigation?

BreadcrumbList schema uses an array of ListItem objects with position, name, and item properties. Each breadcrumb should link to the actual URL. This enables breadcrumb navigation in search results and improves user experience.

How to add LocalBusiness schema for local SEO?

LocalBusiness schema includes name, address, telephone, priceRange, and geo coordinates. Add openingHours for business hours and aggregateRating for reviews. Include serviceType and paymentAccepted for detailed business information.